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Project Report On Study of Latest Trend in Advertising

This document is a project report submitted for a master's degree that studies the latest trends in advertising. It includes an introduction to the topic that defines advertising and discusses its functions. It then outlines some of the latest trends, including AR/VR, moment, emotional, digital, negative, social media, creative, and cause-based advertising. The report also describes the research methodology, including the objectives, design, data collection, sampling technique, sample area and size, research instruments, and data presentation. It presents some findings from a questionnaire and concludes that advertising is a powerful tool to boost sales and differentiate brands, but some people are not influenced by ads.

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137 views10 pages

Project Report On Study of Latest Trend in Advertising

This document is a project report submitted for a master's degree that studies the latest trends in advertising. It includes an introduction to the topic that defines advertising and discusses its functions. It then outlines some of the latest trends, including AR/VR, moment, emotional, digital, negative, social media, creative, and cause-based advertising. The report also describes the research methodology, including the objectives, design, data collection, sampling technique, sample area and size, research instruments, and data presentation. It presents some findings from a questionnaire and concludes that advertising is a powerful tool to boost sales and differentiate brands, but some people are not influenced by ads.

Uploaded by

ranju
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PROJECT REPORT

ON STUDY OF LATEST TREND IN ADVERTISING


SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
SESSION 2019-2021

SUBMITTED TO:- SUBMITTED BY:-


DEPARTMENT OF MBA SAGRIKA
1935241039
Government Post Graduate College Dharamshala (176215)
COMPANY PROFILE
The Times of India is an English-language daily newspaper and digital news media owned and
managed by The Times Group. It is the third- largest newspaper in India by circulation and largest
selling English- language daily in the world. It the oldest English-language newspaper in India, and
the second-oldest Indian newspaper still in circulation since its edition published in1838

Type Daily newspaper


Fromat Broadsheet
Owner The Times Group
Publisher Bennet ,Coleman and

Co . Ltd
Editor in Chief Jaideep Bose
Founded 3 Nov 1838;181 years ago
Language English
Headquarters Mumbai , Maharastra ,
India
No of Employees 5500
Circulation 2,640,770 daily 
Products Publishing
Broadcasting
Film
Radio Entertainment

Net income 681 crore


INTRODUCTION OF TOPIC
Meaning

• The word Advertising comes from the latin word “Advertere” meaning to turn the minds of
towards.
• Advertising is any paid form of non-personal presentation and promotion of ideas , goods and
services by an identified sponsor.
• Advertising is an audio or visual form of marketing communication that employs an openly
sponsored, non personal message to promote or sell a product , service or idea

• Functions Of Advertising
• -To identify products and differentiate them from others.
• -To communicate information.
• -To induce consumers to try new products and to suggest reuse.
• -To stimulate the distribution.
• -To build brand awareness, preference and loyalty.
• -To lower the cost of sales.
Latest trend in Advertising

1. AR and VR based advertising


2. Moment Advertising
3. Emotional Advertising
4. Digital Advertising
5. Negative Advertising
6.Social Media Advertising
7.Creative Advertising
8.Cause based Advertising
RESEARCH METHODOLOGY

OBJECTIVE OF THE STUDY:-

• 1. Study of various trend in advertising.


• 2. Analyze advertisements impact on individual.
• 3. To study the challenges faced by organization towards advertisement.
Research Design: The descriptive research
Data Collection: Primary and Secondary Data
Sample Technique: Convenience sampling
Sample Area: Palampur
Sample Size: 100
Research Instruments: Questionnaire
Presentation of Data: Pie Charts
QUESTIONNAIRE
1. Age of respondent.

CATEGORY SCALE RESPONDENTS PERCENTAGE


Below 20 24 24%
20 to 40 31 31%
40 to 60 33 33%
Above 60 12 12%

2. Do you think advertisement is important?

RESPONSE RESPONDENTS PERCENTAGE


Yes 74 74%
No 26 26%
3. The best media for advertisement according to you?

RESPONSE RESPONDENTS PERCENTAGE


TV 28 28%
Newspaper 23 23%
Magazines 18 18%
Mobile 31 31%

4. Are you aware of online advertisement?

RESPONSE RESPONDENTS PERCENTAGE


Yes 81 81%
No 19 19%

5. Do you prefer To Read Advertisement Comes In Newspaper?

RESPONSE RESPONDENTS PERCENTAGE


Yes 68 68%
No 32 32%
FINDINGS
1. Advertising is useful method for sales boost.
2. Digital advertising is more attractive and effective.
3. Most of people think that advertisement is important for differentiate the brands
and choosing the best one but the some people don’t think that advertisement is
important
4. According to survey maximum people gives preference to mobile as a best media
for advertisement but according to some people TV and newspaper are also the best
media for advertisement and magazines are also best media for 18 percent
respondents.
5. According to survey maximum people are aware of online advertisement but some
people have no knowledge about online advertisement.
6. Most of people who are prefer to read advertisement that comes in newspaper but
32 percent are not interested in reading advertisement that comes in newspaper.
7. According to survey most of people like to buy new products after watching
advertisements but some people are not affected by advertisement to change their
choice.
CONCLUSION
Advertising is used as powerful media to boosting sales and differentiate products
from other products. Advertising also have power, the power to choose, the power to
think for ourselves, and the power to influence others. Advertisement can inform
people about different products and services, their utilities and other requirements and
help us in making better purchases and these advertisements create a brand name for
the product being promoted. People can recognize the products from the catchy
advertisements they see and thus sales are also improved. A good advertisement must
have certain qualities. First, it should be based on human psychology and attractive.
People do not like to waste their time on things which do not concern to them.
 
THANK YOU

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