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Quality Functions Deployment

The document discusses Quality Function Deployment (QFD), which is a structured process used by companies to define customers' wants and needs and transform them into product designs and manufacturing plans that satisfy customers. QFD helps companies gather customer feedback, understand competitors, shorten development times, and implement quality control. It involves product definition, development, process development, and quality control.

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Usama Ansari
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48 views

Quality Functions Deployment

The document discusses Quality Function Deployment (QFD), which is a structured process used by companies to define customers' wants and needs and transform them into product designs and manufacturing plans that satisfy customers. QFD helps companies gather customer feedback, understand competitors, shorten development times, and implement quality control. It involves product definition, development, process development, and quality control.

Uploaded by

Usama Ansari
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Quality Functions

Deployment
ABDUL REHMAN (17-MCE-67)
Introduction to Quality Function
Deployment (QFD)
 The average consumer today has a multitude of options available to select from
for similar products and services. Most consumers make their selection based
upon a general perception of quality or value.
 In order to remain competitive, organizations must determine what is driving the
consumer’s perception of value or quality in a product or service.
 In order to remain competitive, organizations must determine what is driving the
consumer’s perception of value or quality in a product or service. They must
define which characteristics of the products such as reliability, styling or
performance form the customer’s perception of quality and value
What is Quality Function Deployment
(QFD)
 Many successful organizations gather and integrate the Voice of the Customer
(VOC) into the design and manufacture of their products. They actively design
quality and customer perceived value into their products and services. These
companies are utilizing a structured process to define their customer’s wants and
needs and transforming them into specific product designs and process plans to
produce products that satisfy the customer’s needs. The process or tool they are
using is called Quality Function Deployment (QFD).
Why Implement Quality Function
Deployment (QFD)
 Customer Focused
 VOC Competitor Analysis
 Shorter Development Time and Lower Cost
 Structure and Documentation
How to Implement Quality Function
Deployment (QFD)
 Product Definition
 Product Development
 Process Development
 Process Quality Control
QFD Layout
Example

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