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The Coca Cola Company: Swot Analysis

The Coca Cola Company has many strengths including its variety of products across 200 brands, its market share of 43% in soft drinks, and its extremely recognizable global brand. However, it also faces weaknesses such as its inability to adapt to rising health trends away from sugary drinks and finding a healthy sugar substitute. Opportunities exist in responding to health trends, but threats include growing healthier alternatives and potential negative media coverage of its products being unhealthy.

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Muhammad Ahsan
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121 views6 pages

The Coca Cola Company: Swot Analysis

The Coca Cola Company has many strengths including its variety of products across 200 brands, its market share of 43% in soft drinks, and its extremely recognizable global brand. However, it also faces weaknesses such as its inability to adapt to rising health trends away from sugary drinks and finding a healthy sugar substitute. Opportunities exist in responding to health trends, but threats include growing healthier alternatives and potential negative media coverage of its products being unhealthy.

Uploaded by

Muhammad Ahsan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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The Coca Cola Company

SWOT ANALYSIS

By Muhammad Ahsan for Ethics Module- 4359806


Introduction of the company:

The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware 's General
Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing,
and marketing of nonalcoholic beverage concentrates and syrups.
Strengths:

• Variety of products – one of the biggest strengths that The Coca Cola Company has is their incredible variety of products
across different categories. In fact, there are over 500 brands across 200 companies owned by Coca Cola. This not only
gives them a higher control on the market, but also more diversified expertise, and less overall competition.

• Market share – with a market share of 43% in the soft drink industry, they have a very solid positioning compared to many
other competitors. Which also means that it would be extremely difficult to compete with Coca Cola and its almost
unlimited resources.

• Brand recognition – Coca Cola is one of the most recognized brands in the world, which gives them a huge advantage in
front of their competitors. It also means that any new product or brand they invest in will gain visibility almost
immediately.

• Secret recipes – and last but not least, the company prides itself in having a secret recipe for its flagship product – the
Coca Cola. This means that this product will be difficult to replicate by competitors.
Weaknesses:

• Health trends – one of the biggest weaknesses that the company has is its unability to adapt to current health trends. As
people are becoming more and more conscious about the unhealthy food and the amount of sugar they are consuming,
soft and sugary drinks are slowly getting substituted by healthier options.

• Sugar substitute – another health-related weakness for the company involves the difficulty of improving their quality of
their product without affecting its famous taste. Coca Cola has been actively looking for healthy sugar substitutes for
years with no success.

• Current positioning – the current positioning of Coca Cola and its soft drinks is both a blessing and a curse. A blessing,
because everyone knows the brand and the product it offers. This kind of brand recognition is something that every
company dreams of.
Opportunities:

• Health trends – if The Coca Cola Company closely monitors and responds adequately to current health trends, they have
a huge opportunitiy to increase their market share. And get an even bigger chunk of the soft drink industry. Especially if
they manage to find a healthy substitute for sugar.

• Few major competitors – considering the dominance of the brand and only a few major competitors for these particular
types of products, Coca Cola can quickly introduce new products with the right Marketing strategy.
Threats:

• Healthier alternatives – although the company is quite dominant when it comes to soft drinks, a lot of other healthier
alternatives are arising on the market. Flavoured waters, smoothies, organic drinks, green juices, and so on, are just some
of the alternatives that people are starting to prefer as they get more conscious with their health.

• Negative press and media coverage – although The Coca Cola Company is known for its brilliant Marketing strategies and
its incredible brand recognition, it also gets a lot of negative coverage for being unhealthy. In-depth research, Youtube
videos, and even articles from reputable sources such as The Telegraph might cause serious harm in the long run.

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