Scribd
Upload
59 views

Marketing Management: Topic:Consumer Behaviour BY DR - Sree Lakshmi.K

This document discusses factors that influence consumer behavior. It is divided into sections that cover psychological factors, cultural factors, social factors, economic factors, and personal factors. Consumer behavior is shaped by many influences, including situation, psychology, environment, marketing, family, culture, and personal characteristics. Understanding these factors allows businesses to collect consumer data and make effective decisions on how to reach target audiences.

Uploaded by

Dr.Sree Lakshmi K
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
59 views

Marketing Management: Topic:Consumer Behaviour BY DR - Sree Lakshmi.K

This document discusses factors that influence consumer behavior. It is divided into sections that cover psychological factors, cultural factors, social factors, economic factors, and personal factors. Consumer behavior is shaped by many influences, including situation, psychology, environment, marketing, family, culture, and personal characteristics. Understanding these factors allows businesses to collect consumer data and make effective decisions on how to reach target audiences.

Uploaded by

Dr.Sree Lakshmi K
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

B.

COM/BBA 2ND SEMESTER


MARKETING MANAGEMENT
TOPIC :CONSUMER BEHAVIOUR
BY
DR.SREE LAKSHMI.K
CONTENTS
Consumer Behaviour-
Factors influencing Consumer Behaviour
INTRODUCTION
MEANING AND DEFINITION
FACTORS INFLUENCING CONSUMER BEHAVIOUR

 Consumer behaviour is influenced by many factors such as situation,


psychological, environmental and marketing factors, personal factors,
family, and culture.

 Businesses try to collect data so that they can make decisions on how
they can reach their target audience in the most efficient way. While some
influences may be temporary and others can be long lasting, these factors
can influence a person to buy or not buy.
1. PSYCHOLOGICAL FACTORS
CULTURAL FACTORS
2. SOCIAL FACTORS
ECONOMIC FACTORS
PERSONAL FACTORS

You might also like