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What Is Communication

Communication is the transfer of information from one entity to another. It can be spoken, nonverbal, written, or visual. Effective communication requires clarity, attention to the receiver, consistency of message, adequate exchange of information, integration of communication methods, timely delivery, and an informal approach. The communication process involves a sender encoding an idea and transmitting it via a channel to a receiver who decodes the message. Feedback ensures the receiver understood the message as intended.

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Agang Nicole Bakwena
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44 views

What Is Communication

Communication is the transfer of information from one entity to another. It can be spoken, nonverbal, written, or visual. Effective communication requires clarity, attention to the receiver, consistency of message, adequate exchange of information, integration of communication methods, timely delivery, and an informal approach. The communication process involves a sender encoding an idea and transmitting it via a channel to a receiver who decodes the message. Feedback ensures the receiver understood the message as intended.

Uploaded by

Agang Nicole Bakwena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WHAT IS COMMUNICATION?

Communication is simply the act of transferring


information from one place to another.

Communication is the use of messages to


generate meaning, both within and across a myriad
of cultures, contexts, channels, and media.

Communication is the process of conveying


information between two or more people.

.
The different categories of communication
include:

Spoken
 or Verbal Communication: face-to-face, telephone,
radio or television and other media.

Non-Verbal
 Communication: body language, gestures, how
we dress or act - even our scent.

Written
 Communication: letters, e-mails, books, magazines,
the Internet or via other media.

Visualizations: graphs
 and charts, maps, logos and other
visualizations can communicate messages.
Purpose of Communication
1. Expression of needs and want – to regulate the
behaviour of another person to get something.

2. Information transfer – to convey information from


person A to person B.

3. Social closeness – to establish and maintain


relationships with others.

4. Social etiquette – to conform to the social


conventions of politeness. Joan Murphy
Communication in Business
 Conveying the right message to persons
concerned.
 Coordinating the efforts of all those who are
engaged in the business.
 Development of managerial skill and
understanding.
 Maintaining good industrial relations.
 Assessingthe effectiveness of policies, practices,
behaviour and procedures etc.
Principle of Effective Communication

Clarity
Attention
Consistency
Adequacy
Integration
Timeliness 
Informality 
COMMUNICATION PROCESS

The communication process is the steps we take in order to achieve a successful communication


SEVEN MAJOR ELEMENTS OF COMMUNICATION

1) Sender:
 
The person who intends to convey the message with the intention of passing information and ideas to others is known as sender or communicator.
 
(2) Ideas:
 
This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestions.
 
(3) Encoding:
 
Since the subject matter of communication is theoretical and intangible, its further passing requires use of certain symbols such as words, actions or pictures etc. Conversion of subject matter into these symbols is the process of encoding.
 
 
(4) Communication Channel:
 
The person who is interested in communicating has to choose the channel
for sending the required information, ideas etc. This information is
transmitted to the receiver through certain channels which may be either
formal or informal.

(5) Receiver:
 
Receiver is the person who receives the message or for whom the
message is meant for. It is the receiver who tries to understand the
message in the best possible manner in achieving the desired objectives.
 
(6) Decoding:
 
The person who receives the message or symbol from the communicator
tries to convert the same in such a way so that he may extract its
meaning to his complete understanding.
Feedback:
 
7) Feedback is the process of ensuring that the receiver has
received the message and understood in the same sense as
sender meant it.

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