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Store Layout

The document discusses different types of store layouts including grid, racetrack, freeflow, mouse trap, and spine layouts. A grid layout uses aisles to display a variety of products and maximizes floor space. A racetrack layout guides customers along a prescribed path through merchandise. A freeflow layout is flexible and responds to customer behavior. A mouse trap layout uses dead-end aisles to force customers to see all products. A spine layout arranges fixtures along main aisles.

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Anshu Singh
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284 views21 pages

Store Layout

The document discusses different types of store layouts including grid, racetrack, freeflow, mouse trap, and spine layouts. A grid layout uses aisles to display a variety of products and maximizes floor space. A racetrack layout guides customers along a prescribed path through merchandise. A freeflow layout is flexible and responds to customer behavior. A mouse trap layout uses dead-end aisles to force customers to see all products. A spine layout arranges fixtures along main aisles.

Uploaded by

Anshu Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Store Layout

Store layout
• Blueprint of Store
• Design of a store's floor space and the
placement of fixture
• Design the customer flow, as well as the
ambiance
Types of Store Layout
• GRID
• RACETRACK
• FREEFLOW
• MOUSE TRAP
• SPINE
GRID LAYOUT
• most common store layout
• Used in supermarkets, drug stores, and many
retail stores
• it’s used when stores carry a lot of products
(particularly different kinds of products), or
when a retail location needs to maximize
space.
GRID LAYOUT
Racetrack Layout
• product that people want to browse, touch
and look at, then the racetrack layout is one to
consider.
• Customers follow a prescribed path through
the merchandise and experience it the way
the retailer wants it to be seen.
Racetrack Layout
Mixed, or Free Flow, Layout
• anything the retailer wants it to be, in any
shape or place.
• Customer behavior is the only consistent
aspect of this kind of layout
• we know they will enter and turn right, we
know that they won’t want to go up or down a
floor and that they won’t shop in too narrow
an aisle.
Mouse Trap
Spine Layout

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