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HelloFresh OnboardingTeardown

The landing page provides valuable information about the product and its benefits up front through clear illustrations and descriptions of how the service saves users money, time, and effort. It emphasizes reducing waste and having an environmental friendly and sustainable service. Throughout the user journey, the page reiterates the key value propositions, addresses potential concerns, and provides social proof and reviews to encourage users to complete their order through a simple registration or login process.

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Shashank Gupta
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75 views

HelloFresh OnboardingTeardown

The landing page provides valuable information about the product and its benefits up front through clear illustrations and descriptions of how the service saves users money, time, and effort. It emphasizes reducing waste and having an environmental friendly and sustainable service. Throughout the user journey, the page reiterates the key value propositions, addresses potential concerns, and provides social proof and reviews to encourage users to complete their order through a simple registration or login process.

Uploaded by

Shashank Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Landing Page Background shows what‘s the product

is about – Having a delicious meal with


all the farm-fresh ingredients (Is this
also a kind of Priming effect?)

Value Proposition:
I particularly liked this LP as it was kind of a
gif. The blank is filled with Money, Time and
Effort (in loop), thereby showing what you
get by using this service. “ We save your
Money, We save your Time“

Priming Effect! Mentions briefly what to


expect

On clickingconfusing illustration
SCROLLING DOWN…
Focussing on less wastage

Clear Illustration of how it works


Encouraging to try this service

SCROLLING DOWN…
• Pre-transaction AHA
moment: Being Climate
neutral and reducing
ecological footprint.

• The USPs are crisp and


clear

• customer may become


a brand-advocate here!

• Noble Edge Effect


• Perhaps a confirmation bias!
SCROLLING DOWN…
Personalisation of Service

SCROLLING DOWN…
Social Proofing

Priming Effect (Re-iterating the


proposition)

Same CTA in every scroll (not losing


any chance of taking users to the
next step)

ON CLICKING ANY OF THE CTAs SHOWN..


The task bar helps set user‘s expectation of the effort needed
to order successfully.

Hicks Law: They have tried their best to´present the customer
with lesser number of options

Good work with selecting the options instead of entering the


numbers.
Pre-selected Options minimizing effor and enabling faster
checkouts

Anchoring Effect

On choosing the option, the menu is shown Details on what to expect (specially useful for Family Friendly option)
below

• Task to do be done
• Reducing cognitive load before final transaction
• Priming Effect

A customer coming from referral need not wait until end to check
if the code is working! One of the most common activity of a
customer
Pretty Simple registration option.
If the user is logged-in already, the
step is skipped.

Multiple login options

• Subtle nudge
• Propositions re-iterated.
• Perhaps this is the screen where the tendency of users to drop-off is higher, and hence presenting the
benefits again is a great idea!
Incase of entering existing email id, asks to login

Incase of entering new email id, asks to register


Priming Effect

They have made sure to address every customer concern upfront in every stage of the user journey
Order Summary clearly mentioned

They have made sure to address every customer concern upfront in every stage of the user journey

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