Presentation on

Training Project

By: ADITYA GUPTA

MBA
CUSTOMER
SATISFACTION AT
OMAXE LTD.
 Company Profile
Incorporated as Omaxe Builders Private Limited in 1989, to undertake
construction & contracting business, the company changed its
constitution to a limited company known as Omaxe Construction Ltd., in
1999. The name of the company has now changed to Omaxe Ltd in 2006.
Omaxe was founded by Shri. Rohtas Goel, a first generation
entrepreneur, a civil engineer by qualification and a visionary. With over
two decades of experience in construction and real estate development,
Rohtas Goel, as Chairman & Managing Director of Omaxe Ltd., has been
at the forefront of the real estate industry, following its motto “Turning
Dreams into Realty” through building world class residential and
commercial projects.
Company Profile
In the span of a few years, Omaxe Ltd. has experienced exponential
growth and success, crowned by its landmark IPO oversubscribed by 68
times in 2007, and is now amongst the largest public-listed real estate
development companies in India.
The company has completed and delivered 17 projects across India,
covering sprawling 10.68 million sq ft of total area, consisting of 9 Group
Housing projects, 2 integrated townships and 6 commercial projects. 
The company currently has 53 projects under execution and planning.
Among these are 21 Group Housing projects, 21 Integrated Townships
including a Hi-Tech City, 9 shopping malls and commercial complexes
and 2 Hotel projects. These 53 projects are located in 38 towns in 10
states in northern, central and southern India. Besides, there are 8
ongoing infrastructure & contracting projects.
VISION & MISSION
•Vision
•Commitment towards Quality, Integrity and Value Creation for all
stakeholders / customers.
• Implement Best Business Practices that goes beyond customer
expectations.
• Establish new benchmarks for the industry by besting existing
standards.
• Deliver high quality Residential and Commercial projects that
correlate with Global Developers.
• Lead the real estate industry with high caliber, efficient
manpower and cutting edge technology.
• Mission
•To create a progressive organization that can boast of International
Standards in Integrity, Ethics, Corporate Social Responsibility and
Business Transparency.
• To create a culture of professionalism, core competence,
teamwork, leadership and service excellence.
• To conceive and deliver quality that conforms to the best
practices of Eco – Friendly development.
Omaxe Management
Mr. Rohtas Goel
Chairman and Managing Director
Rohtas Goel, 47 years, is the promoter of the Omaxe group
and has nurtured it from a construction renowned brand in
today’s real estate industry in India. Since aegis, his dynamic
leadership vision reflects his skills in driving business into a
success.
  JOINT MANAGING DIRECTOR
  Sunil Goel, 45 years, is postgraduate in
 
  Mathematics, has over Sixteen years of rich
experience in the real estate sector. Under his
guidance, Omaxe Ltd has achieved a rapid pace
of growth and excellence in construction.
Some Projects of Omexe Ltd. Noida
The Forest
 Omaxe GrandWoods
The Forest Spa
 OBJECTIVES OF
THE STUDY
1. To know how much time to leave in omaxe builders

building.

2. To know consumer satisfied with facility provided by

omaxe .

3. To find out the attribute emphasize by Omaxe builders to

attract the consumer.

4. To find out the satisfaction with pricing of omaxe

 What is customer
satisfaction ?
Customer satisfaction, a business term, is a measure of how
products and services supplied by a company meet or surpass
customer expectation. It is seen as a key performance
indicator within business and is part of the four perspectives
of a Balanced Scorecard.
In a competitive marketplace where businesses compete for
customers, customer satisfaction is seen as a key
differentiator and increasingly has become a key element of
business strategy.
There is a substantial body of empirical literature that
establishes the benefits of customer satisfaction for firms.
What is customer
satisfaction ?
Measuring customer satisfaction
Organizations are increasingly interested in retaining existing
customers while targeting non-customers; measuring customer
satisfaction provides an indication of how successful the
organization is at providing products and/or services to the
marketplace.
Customer satisfaction is an ambiguous and abstract concept and
the actual manifestation of the state of satisfaction will vary from
person to person and product/service to product/service. The
state of satisfaction depends on a number of both psychological
and physical variables which correlate with satisfaction behaviors
such as return and recommend rate. The level of satisfaction can
also vary depending on other options the customer may have and
other products against which the customer can compare the
organization's products.
Research
Methodology
Objective of Study

Research Design

Sample Design

Data Collection

Data Analysis

Report of findings
Research
Methodology
METHOD ADOPTED
The method adopted for the study is survey method. The data is
collected through questionnaires. The sample size for Real state market
is 50
 
SURVEY PLACE- The project has been done in India At Noida and
Surrounding area
SURVEY TOOL
Questionnaire for customers
 
FIELDWORK
The questionnaire administrating covered a period of 30 days.
coustomers visited and the appropriate person collected the appropriate
data through filling questionnaire.
Apart from these 50 customers has been surveyed through especially
designed questionnaire to know the satisfaction with omaxe.
 Data Collection
Primary source
The method adopted for the study is survey method.
The data is collected through questionnaires. The
sample size for Real state market is 50
 
Secoundry Source :
Company Website and some magazine on builders
Data Analysis and
interpretation
Are you satisfied with facility
provided by omaxe.

20%

Yes
No

80%

In the survey I find that more 80% consumer are satisfied with Omaxe
builders group and 20% are not satisfied with Omaxe builders group.
Data Analysis and
interpretation
Are you satisfy from the pricing of
Omaxe builders.
25%

Yes
No

75%

Interpretation:
In the survey I find that in India Omaxe builders group 75% are
satisfied pricing policy and 25% are not satisfied.
Data Analysis and
interpretation
. According to you which attributes affect
the customer attract to Omaxe builders
70% 60%
60% 50%
50%
40% 30% 30%
30%
20% 10%
10%
0%
y e y lty ty
rit ric c ilt i ili
u P fa ac c
ec l t f
tf
a
S ta en r
pi p o
os i nm ns
H rta rt a
e
e nt

In the survey I find that in India Omaxe builders group 60% in

price, 50% in security, 30% hospital and transport facility and 10%
entertainment facility.
 
Data Analysis and
interpretation
How much time to leave in omaxe
builders building
10%
15%
0to 5
5 to 10
10 to 15
55%
abvoe 15
20%

In the survey I find that more consumer 55% are live 0 to 5

years and 20% consumer have 5 to 10 years
FINDINGS
1.Customers are getting easy and hassle free
finance option for purchasing the house because
of emergence of various financial institutions in
India.

2.Real estate companie Omaxe builders Sunrise

doing well in the market of India.

3.As coustomer are more aware now a days so

omaxe have to be more cousomer specific.
Suggestion and
Recommendations
1.Omaxe should improve its customer
interaction

2. Omaxe should work hard to work as per

customer demand in the market

3. Omaxe should come up with more

customer specific residential places and
with their needs
Limitations
1. Sample size of customers is very small i.e. 50 people as
compared to survey place i.e. India.

2. In our customer survey some people was not ready to fill

the questionnaire.

3. Sometimes due to lack of respondent’s support it has

become difficult to get required information.

4. The tool we used for the study was the structured

questionnaire which is itself has narrow scope.
 QUESTIONNAIRE
1. Are you know about Omaxe builders?
a. Yes b. No
 
2. Are you satisfied with Omaxe builders?
a. Yes b. No
 
3. Are you satisfy with facility provided by Omaxe builders?
a. Yes b. No
 
4. Are you satisfy from the pricing of Omaxe builders?
a. Yes b. No
 
5. Are you satisfy from the security, and other entrainment facility provided by Omaxe builders?
a. Yes b. No
 
6. Which class of customer targeting by the company?
a. Upper class
b. Upper middle
c. Middle lower
 
7. According to you which attributes affects the customer attract to Omaxe builders?
a. Security
b. Price
c. Hospital facility
d. Transport facility
e. Entertainment facility
 
8. Is Omaxe builders group show the market growth in real estate in India?
a. Yes b. No
 
9. Are Omaxe builders group provide you loan facility
a. Yes b. No
10. Any suggestions
___________________________________________________________________
___________________________________________________________________
Conclusion
Indian real sector has seen an unprecedented boom in the last few
years. This was ignited and fueled by two main forces. First, the
expanding industrial sector has created a surge in demand for
office-buildings and dwellings. The infrastructure industry is
growing fast and customers are looking new products in the
market specially a large middle class families which are looking
for economical residence so omaxe should focus on this sector.
As in this age of shopping mall culture customer become more
demanding for products and services so Omaxe should directly
interact with customer and know the demand of the customer
and develop colonies according
Omaxe should specially focus on malls in metros with respect to
the requirement and design he malls according to the need of the
customers specially those who are heavily investing in malls
Thanking You