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Classification of Products

This document classifies products in several ways: 1) By consumer goods into convenience goods, shopping goods, and specialty goods based on purchase frequency and effort. 2) By durability and tangibility into nondurable goods for one-time use, durable goods for repeated use, and services as intangible. 3) By industrial goods into materials and parts like raw materials and components, capital items like installations, supplies like maintenance items, and business services.

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anishjohna
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28 views

Classification of Products

This document classifies products in several ways: 1) By consumer goods into convenience goods, shopping goods, and specialty goods based on purchase frequency and effort. 2) By durability and tangibility into nondurable goods for one-time use, durable goods for repeated use, and services as intangible. 3) By industrial goods into materials and parts like raw materials and components, capital items like installations, supplies like maintenance items, and business services.

Uploaded by

anishjohna
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Classification of

Products
Product
Classification
• Can be done in a variety of perspectives

 Consumer-Goods Classification
• Classified on the basis of shopping habits

 Durability and Tangibility

Industrial-Goods Classification
• Classified in terms of their relative cost and how they enter the
production process.
Consumer Product
Classification
• Convenience Goods-
staples,impulse goods,emergency
goods
• Inexpensive, frequently purchased.
• Little effort needed to purchase them.
• Staples, Impulse and emergency goods.
• Shopping Goods
• Not as frequently as convenience products
• Costly
• Consumer does research before purchase.
• Specialty Goods
• Unique features
• Consumer is prepared to pay a premium price.
• Unsought Goods
• Those good that consumers do not know or
• Doesn’t think of buying.
Durability and Tangibility
• Nondurable Goods
• Tangible goods consumed in one or few uses
• Purchased frequently
• Strategy : availability , low priced , heavily advertised
• Durable Goods
• Tangible goods that survive many uses
• Require more personal selling and service
• Higher margins and requires seller guarantee
• Services
• Intangible product
• Requires more quality control and credibility
Industrial-Goods
Classification
• Materials and Parts

Raw Materials Farm Products

Manufactured Natural
materials and parts
Products
• Materials and Parts

Raw Materials Farm Products

Manufactured Natural
materials and parts
Products
• Materials and Parts

Raw Materials Component


materials

Manufactured Component
materials and parts
Parts
• Materials and Parts

Raw Materials Component


materials

Manufactured Component
materials and parts
Parts
• Capital Items
• Installations
• Equipment
• Supplies
• Maintenance and repair items
• Operating supplies
• Business Services
• Maintenance and repair services
• Business advisory services
Thank You

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