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Weighted Mean (Using Likert Scale)

The document discusses weighted mean, Likert scales, and how to calculate weighted means using Likert scale data. A Likert scale asks respondents to rate statements on a scale, such as strongly agree to strongly disagree. Research has shown respondents may choose the midpoint due to ambivalence, laziness, or social desirability. Some advocate removing or adding options to address this. An example calculates the weighted mean ratings for factors of a food business using a 5-point Likert scale, showing the formula and results.

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Roselie Pinar Belgira
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1K views

Weighted Mean (Using Likert Scale)

The document discusses weighted mean, Likert scales, and how to calculate weighted means using Likert scale data. A Likert scale asks respondents to rate statements on a scale, such as strongly agree to strongly disagree. Research has shown respondents may choose the midpoint due to ambivalence, laziness, or social desirability. Some advocate removing or adding options to address this. An example calculates the weighted mean ratings for factors of a food business using a 5-point Likert scale, showing the formula and results.

Uploaded by

Roselie Pinar Belgira
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Weighted mean

(using Likert Scale)


What is Average weighted mean?
Who invented Likert Scale?
The debate about the midpoint
What research has shown about why
respondent chose the mid-point.
• Respondents may be unmotivated to
make an effort to choose anything else.
• Respondent may be ambivalent.
• Respondent may be reluctant to voice a
socially undesirable response.

Base on these findings, some researchers


advocate eliminating the midpoint or adding
more items to the scale.
Likert Scale
• A likert-type question (or “item”) asks respondents
to select one of several (usually four or five)
responses that are ranked in order of strength.
Here’s an example:
• Indicate what you think about the following
statements using the scale below:
(1) Strongly agree; (2) Agree; (3) Neither
agree or disagree; (4) Disagree; (5)
Strongly Disagree
Example of questionnaire using
Likert Scale
Weighted mean formula
How to use this formula
Food factors Rating Scale Overall
4 3 2 1 WM DE

Nutritional Health benefits of food offer 10 0 0 0 4.00


Menu offered 6 4 0 0 3.60
Varieties of products to choose from 7 3 0 0 3.70
Quality of food offered 6 4 0 0 3.60
Authenticity of food offer depicting the country 6 4 0 0 3.60
they introduce in the business
OVERALL WEIGHTED MEAN RATING 3.70

(4x10)+(0x3)+(0x2)+(0x1)=40/10=4.00 Rating Scale:


(4x6)+(3x4)+(0x2)+(0x1)=36/10=3.60 = highest range – lowest range ÷ highest range
(4x7)+(3x3)+(2x0)+(1x0)=37/10=3.70 = 4-1÷ 4
= 0.75
(4x6)+(3x4)+(0x2)+(0x1)=36/10=3.60
(4x6)+(3x4)+(0x2)+(0x1)=36/10=3.60

4.00+3.60+3.70+3.60+3.60=18.5/5=3.70
Legend:
WM= WEIGHTED MEAN
DE= DESCRIPTIVE EQUIVALENT
4 3.26-4.00 highly influenced
3 2.51-3.25 influenced
2 1.76-2.50 very least influenced
1 1.00-1.75 not influenced

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