COMMUNICATION AIDS AND

STRATEGIES USING TOOLS OF

TECHNOLOGY
PREPARING MULTIMEDIA
PRESENTATION
• In today’s digital society, communication is
mediated using technology. For
communication to be more effective, it is
imperative to know how technology works,
what purposes it can serve and how it can
be used efficiently and effectively used to
achieve specific goals in the communication
process.
• In preparing multimedia presentations for various communication
purposes, it is important to consider the following:
A. CHARACTERISTICS OF MULTIMEDIA PRESENTATIONS
1. Multimedia presentations are visually oriented (displayed on a
monitor or projected onto a screen).
2. They allow users to use different modalities such as:
a. text
b. graphics
c. Photographs
d. Audio
e. Animation
f. Video
Special features of computer-based
presentations.
1. Custom navigation (linking) between slides, to
other media and to the internet.
2. Can be made into hard copy printouts or
transparencies.
3. Can be uploaded to the web.
B. STEPS IN MAKING EFFECTIVE MULTIMEDIA
PRESENTATIONS
1. Know the purpose of the presentation.
2. Know the audience.
3. Gather information.
4. Use a variety of resources such as:
a. textbooks
b. digital resources
-photographs
-scanned images
5. Do not forget to cite sources.
6. Organize the information.
7. Check technical issues
8. Be creative
BLOGGING
• In today’s digital world, blogging has become
one of the effective ways of communicating and
networking among students, professionals,
businessmen, public officials, and many more.

• In other word, blogging has become an

indispensable medium of communication.
Blogging cab be used effectively for academic
purposes.
According to Richardson (2006):
• The use of blogs have been an engaging and
effective way to promote writing skills of primary
students, particularly when student peers
provide feedback to the blog.
What is a Blog?
• A shortened form of weblog, blogs are personal
journal websites on which a user can type an entry
and add images, videos and links to other websites.
Similar with essay writing, there are effective ways of
introducing a blog.
Remember to:
• Be short and direct.
• Ask a thought-provoking question.
• Ask a multiple choice question.
• Share a shocking fact or statistic.
• Share something personal.
• Withhold a compelling piece of information.
• Refute conventional wisdom.
• Lead with a success story.
• Start with a reader’s question.
• Share a quote.
COMMUNICATION FOR
VARIOUS PURPOSES
INFORMATIVE, PERSUASIVE AND
ARGUMENTATIVE COMMUNICATION
• Communication is made for numerous
purposes. The way messages are crafted
depends highly on the intention of the
sender.
INFORMATIVE COMMUNICATION
• It involves giving than asking. As an informative
communicator, you want your receivers to pay attention
and understand, but not to change their behavior.

• By sharing information, ignorance is reduced, or better

yet, eliminated. The informative value of a message is
measured by hoe novel and relevant the information is or
the kind of understanding it provides the receivers.
Osborn (2009) purports informative communication
arises out of three deep impulses:
a. We seek to expand our awareness of the world
around us.
b. We seek to become more competent.
c. We have an abiding curiosity about how things
work and how they are made.
PERSUASIVE COMMUNICATION
• It is an art of gaining fair and favorable considerations for our
point of view. It
• Provides a choice among options.
• Advocates something through a speaker.
• Uses supporting material to justify advice.
• Turns the audience into agents of change.
• Asks for strong audience commitment.
• Gives importance to the speaker’s credibility.
• Appeals to feelings.
• Has higher ethical obligation.
ARGUMENTATIVE COMMUNICATION
• Relies heavily on sound proof and reasoning. The nature of
proof has been studied since the Golden Age of Greece and
has been improved through time.

• According to Aristotle, logos, ethos, and pathos are the

primary forms of proof. In our time, whoever, many scholars
have confirmed the presence of fourth dimension of proof,
mythos, which suggests that we respond to appeals to the
traditions and values of four culture and to the legends that
folktales that embody them.
Lucas (2007) claims that to avoid defective
argumentation, the following must be avoided:
1. Defective evidence
• Misuse of facts
• Statistical fallacies
• Defective testimony
• Inappropriate evidence
2. Defective patterns of reasoning
• Evidential fallacies
a. Slippery slope
b. Confusing facts with opinion
c. Red herring
d. Myth of the mean
• Flawed proofs
• Defective arguments
END!!!!
PUBLIC SPEAKING
PUBLIC SPEAKING

•It is a process of speaking in a

structured, deliberate manner to inform,
influence or entertain an audience.
SPEECH
• It is the term used to refer to the body spoken
expression of information and ideas. A speech may be
delivered in any of the following modes:
• Read from manuscript
• Memorized
• Extemporaneous
• Impromptu
READING FROM A MANUSCRIPT
• It is appropriate when the speech is long and when
details are complicated and essential such as that they
need to be given completely

• When a message is delivered through reading, the

force, naturalness and eye contact may be diminished
because the eyes have to travel from page to the
audience and vice versa.
MEMORIZED
• Speech requires a speaker to commit everything to memory.
This method is excellent for short messages although it is
also used for long pieces on oratorical, declamation and
other literary contests.

• A memorized speech also poses challenge I naturalness. The

worst experience one could have in delivering a memorized
speech is to forget the lines and fail to shift smoothly to
another mode of delivery.
EXTEMPORANEOUS SPEAKING
• May have a short or a long preparation. The speaker
may use an outline to guide him through his speech to
achieve better organization and to avoid leaving our
details.

• Extemporaneous is a method that most lecturers and

teachers use. A good extemporaneous speaker must
be spontaneous.
IMPROMPTU
• It means speaking at the spur of the moment. Since
there is very minimal or no time for preparation given
for impromptu, the content and organization may
suffer.

• Impromptu may not deliver the best thought in the

best way but it brings out the most natural thing to
say at the moment.
MAKING INQUIRIES
• A inquiry letter is written when a person needs
more information about products, services,
internships, scholarships or job vacancies offered
by companies, associations, or individuals.

• An inquiry may also be in the form of telephone or

personal interview. Depending on the immediacy
and specificity of the need, one of these modes
may prove more responsive to your need.
Content and Organization of Letter of
Inquiry
Just like any business letter, letter of
inquiry has the following basic parts:
A. Heading or Letterhead
B. Inside Address
C. Salutation
D. Body of the letter
EMAILS
• Email messages are less formal letters, although there
are still expectations for appropriate and effective
email communication.

• The formality is determined by the sender’s familiarity

and relationship to the receiver, the classification and
objective of the message to be sent, and other factors
that shape the context of communication.
For more effective email communications
remember the following:
• Be courteous. Courtesy does not only mean greeting, thanking, or using
polite expressions. It also means considering the feelings of the receiver,
thus, the writer needs to use the appropriate or positive tone.
• Keep messages as concise and clear as possible.
• Proofread and spellcheck before sending.
• Provide a short but descriptive subject line. The subject line will help the
receiver readily identify the content type and the urgency of the message.
• Although some parts of the email are optional, it is enabling to know all
the other parts.
INTERVIEW
• It is a special type of purposive conversation. Interviews are
classified into f=different types according to purpose, but
basic to all types of interview is to obtain desired
information.

• Interview requires real time both the interviewee and

interviewer. Whatever your specific purpose is, it is always
advantageous to consider the following tips in conducting an
interview.
PARTS OF THE INTERVIEW
• THE OPENING – includes the initial contact of the interviewer
and the interviewee. Rapport should be established by creating
positive impression.

• THE BODY – includes several questions to achieve your specific

objectives.

• THE CONCLUSION – includes expressing gratitude and hope of

meeting the interviewee again in the future.