Scribd
Upload
500 views12 pages

Parle

Parle is India's largest biscuit manufacturer, controlling 38% of the market. It was founded in 1929 and is headquartered in Mumbai. Parle uses a multi-level distribution system involving over 31 depots, 1500 wholesalers, and 425,000 retailers to supply its products nationwide. Recently, Parle partnered with IBM to leverage cloud and AI technologies to boost productivity, gain flexibility, optimize its supply chain costs, and enable one day delivery through intelligent workflows and real-time data analysis.

Uploaded by

Vikrant Karhadkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
500 views12 pages

Parle

Parle is India's largest biscuit manufacturer, controlling 38% of the market. It was founded in 1929 and is headquartered in Mumbai. Parle uses a multi-level distribution system involving over 31 depots, 1500 wholesalers, and 425,000 retailers to supply its products nationwide. Recently, Parle partnered with IBM to leverage cloud and AI technologies to boost productivity, gain flexibility, optimize its supply chain costs, and enable one day delivery through intelligent workflows and real-time data analysis.

Uploaded by

Vikrant Karhadkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

GROUP NO-08

BISCUIT INDUSTRY

Parle-G
INTRODUCTION
EV E RY T HI N G YO U N EE D TO KN O W

• One of the largest biscuit manufacturing countries.


• The market for biscuits and cookies is 72% of the sales of PARLE 38%

baking industry
BRITANNIA 26%
• India's current biscuit market stood at $3.9 billion 
ITC 10%
• Demand depends on factors like taste, preference,
concern  for health and wellness. OTHERS 26%
ABOUT PARLE
B AC KG R OU N D SU MM ARY

• Private Ltd Company • Headquarters- Mumbai (Maharashtra)​

•  Industry- Biscuits and Confectionery • Areas Served- Global​

• Founded in 1929 • Products - Parle-G, Monaco, Hide & Seek, Melody,


Poppins,​ Krack Jack, Frooti
• Founder-Chauhan family
DISTRIBUTOR FLOW
SPRE A DIN G HA PPI N ESS

M A N U FA C T U R I N G   PA R L E D E P O T WHOLESALERS R E TA I L E R S
UNIT &
DISTRIBUTORS
135 Manufacturing units Over 31 Depots Over 1500 wholesalers 425000 retail stores
.
LEVELS OF DISTRIBUTION
1 Level of 2 Level of 3 Level of
0 Level of
Distribution Distribution Distribution
Distribution
PARLE DEPOTS
PARLE DEPOTS PARLE DEPOTS
PARLE DEPOTS

WHOLESALER AGENTS
RETAILER
HOTELS/FLIGHTS/SCHOOL
RETAILER
DISTRIBUTORS
CUSTOMER

CUSTOMER
RETAILERS

CUSTOMERS
CRITERIA FOR
SELECTION
• Identity of the Channel Members • Details of products of other companies
they keep
• Proof of Solvency
• Good Reputation
• Safety & Condition of Inventory 
• Advertising and Sales Initiatives
• Details of the Delivery Vehicles  undertaken by them.
MARGIN
TAST E + Q UA L I TY

Level of Distribution Level of Distribution


% of Margin % of Margin
of Parle G of Parle Products
Wholesalers/ 4 % + incentives 
Distributors Distributors  8% - 8.5%

Institutional Distributors 4 % + incentives  Retailors  6% - 7%

Retailors  9.5 % + 2-3 %


IMPORTANCE OF I.T

•  IT provides the tools which can pick up relevant


information

• Real-time or almost real-time information is the key to


proper supply chain management.

• To increase the company’s ability to respond to the


evolving marketplace through enhanced speed and
flexibility.

• To collect and analyze customer data while enhancing


differentiation.
ROLE OF I.T

Suppliers M a n u f a c t u re r s Shippers

Distributors Retailers
PARLE PARTNERSHIP WITH IBM  

• Parle recently partnered with IBM Cloud and


AI

• Parle to gain flexibility & scale in meeting


consumer needs in India & globally  INNOVATION
.
• Boost productivity across business functions

• Intelligent workflows to help in faster


planning and optimized supply chain costs.
ZERO DAY INVENTORY

• Direct distribution results in much better


offtake of brands

• Mapping and Geo-referencing distributers and


retailers for one day delivery
INNOVATION
• Reduce the Inventory and stock cost and .
reduce risk

• Parle get more control on  distribution channels


through AI
THANK YOU!
H AV E A P L E A S A N T D AY.

Naaz Bachana                        42 


Murtaza Choolawala            49
Afshan Pathan                        50
Gunjan Grover                         64
Prajakta Ogale                       92

You might also like