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Presentation On Strategic Management: Made By: Sanchit Gupta Aman Preet Singh Shilpi Sharma Sarthak Goel Lakshay Wadhwa

This presentation provides an overview of strategic management. It defines strategic management as the set of managerial decisions and actions that determines a firm's long-run performance. The presentation outlines the four phases of strategic management and discusses environmental scanning, strategy formulation, strategy implementation, and evaluation and control. It presents models of the strategic management process and discusses challenges such as globalization and electronic commerce that impact strategic decisions.

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Nidhi Gupta
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© Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online on Scribd
59 views

Presentation On Strategic Management: Made By: Sanchit Gupta Aman Preet Singh Shilpi Sharma Sarthak Goel Lakshay Wadhwa

This presentation provides an overview of strategic management. It defines strategic management as the set of managerial decisions and actions that determines a firm's long-run performance. The presentation outlines the four phases of strategic management and discusses environmental scanning, strategy formulation, strategy implementation, and evaluation and control. It presents models of the strategic management process and discusses challenges such as globalization and electronic commerce that impact strategic decisions.

Uploaded by

Nidhi Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Presentation on

Strategic Management

Made by:
Sanchit Gupta
Aman Preet Singh
Shilpi Sharma
Sarthak Goel
Lakshay Wadhwa
Strategic Management

Defined:
Set of managerial decisions and
actions that determines the long-
run performance of a firm.
Four Phases of
Strategic Management

• Basic financial planning


• Forecast-based planning
• Externally-oriented planning
(strategic)
• Strategic management
Strategic Management
Highly Rated Benefits:

• Clearer sense of strategic vision for the firm

• Sharper focus on what is strategically


important

• Improved understanding of a rapidly


changing environment
Strategic Management

• Where is the organization now? (Not where do we


hope it is!)

• If no changes are made, where will the


organization be in 1 year, 2 years, 5 years, 10
years?

• What specific actions should management


undertake? What are the risks and payoffs
involved?
Challenges to
Strategic Management
Globalization
– Internationalization of markets and corporations
• Global (worldwide) markets rather than national
markets

Electronic Commerce
– Use of the Internet to conduct business
transactions
• Basis for competition on a more strategic level rather
than traditional focus on product features and costs
Strategic Management Model
Environmenta
Strategy Strategy Evaluation
l and Control
Scanning Formulation Implementation and Control

External Mission
Reason for
Societal
existence
Environment Objectives
General Forces
What results
to
Task Strategies
accomplish
Environment
by when Plan to
Industry Analysis
achieve the
Policies
mission &
Internal objectives Broad
guidelines for Programs
Structure decision Process
Chain of Command making Activities to monitor
needed to performance
Culture Budgets and take
accomplish
Beliefs, Expectations, a plan corrective
Cost of the
Values action
programs
Procedures
Resources
Sequence
Assets, Skills
of steps
Competencies,
needed to
Knowledge do the job Performance

Feedback/Learning
Basic Model of
Strategic Management

Four Basic Elements


Environmental Scanning

Defined:
The monitoring, evaluating, and
disseminating of information from
the external and internal
environments to key people within
the firm.
Environmental Scanning
Environmental Scanning
Identify strategic factors
– SWOT Analysis
– Strengths, Weaknesses
– Opportunities, Threats
– Internal Environment
• Strengths & Weaknesses
– Within the organization but not subject to short-run
control of management
– External Environment
• Opportunities & Threats
– External to the organization but not subject to short-
run control of management
Strategy Formulation

Defined:
Development of long-range plans for
the effective management of
environmental opportunities and
threats in light of corporate
strengths and weaknesses.
Strategy Formulation
Mission Statement
– Purpose or reason for the
organization’s existence
– Promotes shared expectations among
employees
– Communicates public image important
to stakeholders
– Who we are, what we do, what we’d like
to become
Strategy Formulation
Maytag Corporation
Mission Statement

To improve the quality of home life


by designing, building, marketing,
and servicing the best appliances in
the world.
Strategy Formulation

Objectives

– The end results of planned activity


• What is to be accomplished
• Time in which to accomplish it
• Quantified when possible
Strategy Implementation

Programs
Strategy
Implementation Budgets

Procedures
Initiation of Strategy

•New CEO

•External intervention Stimulus


Initiation of Strategy
for change
Triggering •Threat of change in
ownership in
event
strategy
•Performance gap

•Strategic inflection point


Strategic Decision Making
Strategic Decision Making

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