Scribd
Upload
97 views7 pages

What Is A Vision Statement

Our vision is to become the most trusted partner for natural beauty by providing effective, safe and sustainably sourced products. We aim to empower all people to feel confident in their natural beauty through innovative formulas that nourish both body and soul. Within 5 years, we will be known worldwide for transforming the beauty industry by prioritizing wellness over unrealistic standards.

Uploaded by

Govindchetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
97 views7 pages

What Is A Vision Statement

Our vision is to become the most trusted partner for natural beauty by providing effective, safe and sustainably sourced products. We aim to empower all people to feel confident in their natural beauty through innovative formulas that nourish both body and soul. Within 5 years, we will be known worldwide for transforming the beauty industry by prioritizing wellness over unrealistic standards.

Uploaded by

Govindchetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

What is a vision

statement (& why is it


important)?
Not to be confused with a mission statement—which describes what your
company does and how it is different from other organizations in your
competitive space
—A vision statement clarifies the direction in which your organization is
headed by stating the outcomes you expect to achieve in the near future.
It is crucial for every organization, regardless of
size or industry, to craft a vision statement. Why?
• Most importantly, because it gives employees a sense of purpose. One
of the largest drivers of employee satisfaction is doing meaningful
work; with a clear vision statement, employees can rally behind a
shared goal that drives them every day.
• A well-written vision statement should excite and motivate your
employees about your organization and the progress you’ll all make
together in the near future.
• Your vision statement should also inform your organizational strategy.
How do you write a vision statement? The 4-Step
Process
• Gather a small team of individuals who exemplify your organization’s
values and standards and also represent a cross-section of experience
and expertise. 
• Project 10+ years into the future.
• Determine your purpose and position as an organisation.
• Describe what success looks like in your organisation.
• Write a vision statement.
Determining the purpose

• Objective: “Why does our organization exist?”


• Advantage: “How do we do things differently, better, or more
efficiently?”
• Scope: “What should or shouldn’t we do to achieve our objective?”
We are successful if we are…. The resulting sentiment should be clear
and complete, and, if you’re diving deep enough, reveal what sets you
apart from the competition.
Few examples:
• To accelerate the world’s transition to sustainable energy. Tesla

• Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are Nike
an athlete.
• Make commerce better for everyone, so businesses can focus on what they do best: building Shopify
and selling their products.
• To be Earth’s most customer-centric company, where customers can find and discover
Amazon
anything they might want to buy online.
• To organize the world’s information and make it universally accessible and useful. Google
• To provide the best in cosmetics innovation to women and men around the world with respect
Loreal
for their diversity.
• Provide safe, efficient, affordable, customer focused and environmentally sustainable
integrated transportation solutions. It shall be a modern vehicle of inclusive growth, Indian Railway
connecting regions, communities, ports and centers of industry, commerce, tourism and
pilgrimage across the country.
• Become India's most efficient and preferred LCC on regional and international routes; Air India
constantly exceeding passengers' expectations in terms of quality, affordability, convenience
and comfort.
Good vision statements have common components:
• It is written in the present, not future tense. They describe what we will feel, hear, think, say and do as if
we had reached our vision now.
• It is summarised with a powerful phrase. That phrase forms the first paragraph of the vision statement.
The powerful phrase is repeated in whatever communication mediums you have to trigger memory of the
longer statement. It is not a brand strap-line.
• It describes an outcome, the best outcome we can achieve. It does not confuse vision with the business
goal and objectives for a particular period of time. A vision statement, therefore, does not provide
numeric measures of success.
• It uses unequivocal language. It does not use business speak or words like maximise or minimise.
• It evokes emotion. It is obviously and unashamedly passionate. However, it separates the hard aspect of
vision in what we see, hear and do from the soft aspect of vision in what we think and feel.
• It helps build a picture, the same picture, in people’s minds.
You are planning to start a Beauty Care
company, define a Vision statement.
• ???

You might also like