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Basic Semiotic

The document discusses the basic concepts of semiotics including Ferdinand de Saussure's model of the sign. It explains semiotics as the study of signs and symbols and how they relate to language. It outlines the key components of Saussure's model including the signifier, the physical element of the sign, and the signified, the mental concept. The document also provides examples of different types of signs and their relationships.

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Carlos Cerdeña
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322 views14 pages

Basic Semiotic

The document discusses the basic concepts of semiotics including Ferdinand de Saussure's model of the sign. It explains semiotics as the study of signs and symbols and how they relate to language. It outlines the key components of Saussure's model including the signifier, the physical element of the sign, and the signified, the mental concept. The document also provides examples of different types of signs and their relationships.

Uploaded by

Carlos Cerdeña
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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members

information
Basic
Saussure Semiotic
modes
Plane
application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
MEMBERS OF THE GROUP

information

Justen anna camill irish reign


e e
Saussure

modes
marcel alexand nhami christin hannah
yn ra e
application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
WHAT IS BASIC SEMIOTIC
PLANE?
“Semiotic is concerned with everything that can be taken as a sign.”
- Semiotic is the study- Umberto
which Eco
concerns about signs and
information symbols
Physical – Materials ; Non-material – Ideas and Usefulness

Saussure - A plane of analysis that covers visual elements, choice of


medium, and technique in an artwork.
modes - It is a process of seeing what we explore, and the mind
process what that thing is, and what it means to a person
application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
FERDINAND DE
SAUSSURE
- Semiotics explore signs in relation to
information
language
Saussure
SIGNIFIER: the physical element, the
actual spoken or written word.
modes SIGNIFIED: the mental concept, the idea of
the sign
application
4:30 – 6:00 PM
GED 0106 09 / 08 /
DYADIC MODEL OF
members
SEMIOTICS
sign
information

Saussure SIGNI
FIEr
SIGNI
modes

FIEd
application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
EXAMPLE
sign
information

Saussure

modes
“Baby
application
”
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
Types of signifier

information SYMBOL/SYM
BOLIC
Saussure ICON/ICONI
modes
C
Index/indexi
application
cal
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
Types of signified

information SIGNIFIER AS SYMBOL


- arbitrary, and bears no relation to the
Saussure
thing it represents.
- Since they are arbitrary, they must be
modes culturally learned

application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members

SIGNIFIER AS ICON
information - bear a very close visual relationship to
the thing they represent
Saussure - the signifier is perceived as resembling
or imitating the signified
modes

application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members

SIGNIFIER AS INDEX
information - a sign that shows evidence of the
concept or object being represented
Saussure - the signifier can not exist without the
presence of the signified.
modes

application
4:30 – 6:00 PM
GED 0106 09 / 08 /
Steps in Conducting a
members
Basic Semiotic Analysis:

information
- Decide what the signs are.
- Decide what they signify ‘in themselves’.
- Consider how they relate to other signs.
Saussure
- Explore their connections to wider systems
of meaning, from codes to ideologies.
modes

application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members
THE MAKING OF THE PHILIPPINES
information FLAG BY FERNANDO AMORSOSLO

Saussure

modes

application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members

information

Saussure

modes

application
4:30 – 6:00 PM
GED 0106 09 / 08 /
members

information Thank You


Saussure for
modes
Listening!
application
4:30 – 6:00 PM
GED 0106 09 / 08 /

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