BBA(T&T) 5TH SEMESTER

International Tourism- TT 335

INDIA’S POSITION ON GLOBAL
TOURISM
• India is a large market for travel and tourism.
• It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports,
MICE, eco-tourism, film, rural and religious tourism.
• India has been recognized as a destination for spiritual tourism for domestic and international
tourists.
• In his Independence speech from Red Fort, Prime Minister Mr. Narendra Modi urged people to visit
15 domestic tourist destinations in India by 2022 to promote tourism.
• India ranked 34 in the Travel & Tourism Competitiveness Report 2019 published by the World
Economic Forum.
CONTD.

• In WTTC’s Economic Impact 2019 report, India’s Travel & Tourism GDP
contribution grew by 4.9%, which was the third highest after China and
Philippines.
• Additionally, the report also highlights that between 2014-2019, India
witnessed the strongest growth in the number of jobs created (6.36 million),
followed by China (5.47 million) and the Philippines (2.53 million).
CONTD.

• The Ministry of Tourism has created a policy for development and promotion
of caravan and caravan camping parks.
• On January 25, 2021, Union Tourism and Culture Minister Mr. Prahlad Singh
Patel announced plan to develop an international-level infrastructure in
Kargil (Ladakh) to promote adventure tourism and winter sports.
CONTD.

• The Ministry of Road Transport and Highways has introduced a new scheme called ‘All
India Tourist Vehicles Authorization and Permit Rules, 2021’, in which a tourist vehicle
operator can register online for All India Tourist Authorization/Permit.
• This permit will be issued within 30 days of submitting the application.
• In 2020, the travel & tourism industry’s contribution to the GDP was US$ 121.9 billion;
this is expected to reach US$ 512 billion by 2028.
• In India, the industry’s direct contribution to the GDP is expected to record an annual
growth rate of 10.35% between 2019 and 2028.
CONTD.

• In 2020, the Indian tourism sector accounted for 31.8 million jobs, which was
7.3% of the total employment in the country.
• By 2029, it is expected to account for about 53 million jobs. International
Tourists arrival is expected to reach 30.5 billion by 2028. e-Visa facility was
offered to 171 countries as of March 2021
CONTD.

• During 2019, foreign tourist arrivals (FTAs) in India stood at 10.89 million,
achieving a growth rate of 3.20% y-o-y.
• During 2019, FEEs from tourism increased 4.8% y-o-y to Rs. 1,94,881 crore
(US$ 29.96 billion).
• In 2019, arrivals through e-Tourist Visa increased by 23.6% y-o-y to 2.9 million.
• In 2020, FTAs decreased by 75.5% YoY to 2.68 million and arrivals through e-
Tourist Visa (Jan-Nov) decreased by 67.2% YoY to 0.84 million
CONTD.

• Under the Swadesh Darshan scheme, 77 projects have been sanctioned of

worth Rs. 6,035.70 crore (US$ 863.60 million).
• In Union Budget 2020-21, the Government has allotted Rs. 1,200 crore (US$
171.70 million) for the development of tourist circuits under Swadesh
Darshan for Northeast.
CONTD.

• The Ministry of Tourism launched the NIDHI portal to understand the geographical
spread of the hospitality sector, its size, structure and existing capacity in the country.
• NIDHI will serve as a common data repository for the Ministry of Tourism, State
Departments of Tourism and Industry; this will enable the Central and State
Governments to deliver better support and services including policies and strategies
for the tourism sector.
• As of December 31, 2020, 34,399 accommodation units have been registered on the
portal.
CONTD.

• The launch of several branding and marketing initiatives by the Government

of India such as ‘Incredible India!’ and ‘Athiti Devo Bhava’ has provided a
focused impetus to growth.
• The Indian Government has also released a fresh category of visa - the
medical visa or M-visa, to encourage medical tourism in the country. The
Government is working to achieve 1% share in world's international tourist
arrivals by 2020 and 2% share by 2025.
CONTD.

• Post the pandemic crisis, the government plans to tap into regional tourism by opening
doors for South Asian country tourists.
• The Government is also making serious efforts to boost investment in the tourism sector.
• In the hotel and tourism sector, 100% FDI (Foreign Direct Investment) is allowed
through the automatic route.
• A five-year tax holiday has been offered for 2-, 3- and 4-star category hotels located
around UNESCO World Heritage sites (except Delhi and Mumbai
CONTD.

• Government is planning to boost the tourism in India by leveraging on the lighthouses in the
country.
• 71 lighthouses have been identified in India which will be developed as tourist spots.
• The lighthouses will feature museums, amphi-theatres, open air theatres, cafeterias,
children’s parks, eco-friendly cottages and landscaping according to its capacity.
• India is often termed as the hotspot for bio-diversity and its rich natural heritage is
unparalleled in many ways.
• As of December 2020, the country comprised ~104 national parks and 566 sanctuaries
CONTD.

• The Government of India also announced to develop 17 iconic tourist sites in India into world-class
destinations as per Union Budget 2019-20.
• Ministry of Tourism launched DekhoApnaDesh webinar in April 2020 to provide information on
the many destinations and the sheer depth and expanse of the culture and heritage of Incredible
India.
• Until May 25, 2021, 86 webinars have been conducted under the series.
• On November 4, 2020, the Union Minister of State (IC) for Tourism & Culture Mr. Prahlad Singh
Patel inaugurated the “Tourist Facilitation Centre” facility constructed under the project
“Development of Guruvayur, Kerala” (under the PRASHAD Scheme of the Ministry of Tourism).
• In May 2021, the Union Minister of State (IC) for Tourism & Culture Mr. Prahlad Singh Patel
participated in the G20 tourism ministers' meeting to collaborate with member countries in
protecting tourism businesses, jobs and taking initiatives to frame policy guidelines to support
the sustainable and resilient recovery of travel and tourism.
• The Ministry of Tourism developed an initiative called SAATHI (System for Assessment,
Awareness & Training for Hospitality Industry) by partnering with the Quality Council of
India (QCI) in October 2020.
• The initiative will effectively implement guidelines/SOPs issued with reference to COVID-19
for safe operations of hotels, restaurants, B&Bs and other units
• Ministry of Tourism has introduced the Incredible India Tourist Facilitator (IITF) and
Incredible India Tourist Guide (IITG) Certification Programme, aimed at creating an
online learning platform of well-trained tourist facilitators and guides across the country.
• The IITF concept is aimed to promote micro-tourism, i.e., tourism in less explored
areas of the country.
• As per the Federation of Hotel & Restaurant Associations of India (FHRAI), in FY21,
the Indian hotel industry has taken a hit of >Rs. 1.30 lakh crore (US$ 17.81 billion) in
revenue due to impact of the COVID-19 pandemic.
INDIA AND THE WORLD IN TOURISM

• As per a report of Business standard*

• India's ranking improved from 40th to 34th, the greatest improvement over 2017 among the top 25 per cent of all
countries ranked in the report

• "India, which accounts for the majority of South Asia's T&T (travel and tourism) GDP, remains the sub-region's
most competitive T&T economy, moving up six places to rank 34th globally," the report said

https://www.business-standard.com/article/pti-stories/india-moves-up-6-places-to-34th-rank-on-world-travel-tourism-competitiveness-index-wef-report-1190904006
93_1.html
• As per the report, China, Mexico, Malaysia, Thailand, Brazil and India -- which are
not high-income economies but rank in the top 35 in the overall list -- stand out in
the Cultural Resources and Business Travel Pillar through their combination of rich
natural and cultural resources and strong price competitiveness
• "India showed the greatest percentage improvement to its overall Travel & 
Tourism Competitiveness Index (TTCI) score, which has helped it become the only
lower-middle income country in the top 35," the report said and lauded its natural
and cultural assets and price competitiveness.
• From a sub-regional perspective, the nation (India) has better air infrastructure (33rd)
and ground and port infrastructure (28th), international openness (51st) and natural
(14th) and cultural resources (8th).
• Compared to global benchmarks, the country can also add price competitiveness (13th)
to its roster of strengths, the report noted
• "India also greatly improved its business environment (89th to 39th), overall T&T
policy and enabling conditions (79th to 69th), infrastructure (58th to 55th) and
information and communications technology (ICT) readiness (112th to 105th)," it noted.
• However, India still needs to enhance its enabling environment (98th), tourist service
infrastructure (109th) and environmental sustainability (128th), the report said.
• The Travel & Tourism Competitiveness Index (TTCI), that covered 140 economies, measures
the set of factors and policies that enable sustainable development of travel and tourism sector
which contributes to the development and competitiveness of a country.
• Spain held on to the top spot in the World Economic Forum's (WEF) latest Travel and Tourism
Competitiveness Report (TTCR), which ranked 140 countries on their relative strengths in
global tourism and travel. Spain was followed by France, Germany and Japan, with the United
States replacing the UK in the top five.
RANKING OF INDIA
RANKING OF INDIA

• Others in the top 10 list include the United Kingdom at

the 6th place, Australia (7th), Italy (8th), Canada (9th)
and Switzerland (10th).
• The report further added that Asia-Pacific was one of
the fastest-growing travel and tourism regions in this
year's ranking.
• Japan remains Asia's most competitive travel and
tourism economy, ranking 4th globally, while China is
by far the largest travel and tourism economy in Asia-
Pacific and 13th most competitive globally (up two
spots).
• The Philippines has shown improvement, moving up four places to rank 75 globally.
• Pakistan (121st) remains the least competitive country in South Asia when it comes to
T&T, including the region's least favorable safety and security (134th) conditions.
• The biennial study showed resilient growth in travel and tourism sector, with scores
rising in most countries, but also warned of an approaching 'tipping point', where
factors like less expensive travel and fewer tourist barriers increase demand to
unsustainable levels
• "Countries must look beyond their short-term gains from travel and tourism to ensure a positive future for their economies.
• Travel and tourism can drive economies, but only if policy-makers ensure proper management of their tourism assets, which
requires a holistic, multi stake holder approach," said Lauren Uppink, Head of Aviation, Travel and Tourism at WEF.
• The 140 economies were ranked in four sub-indexes:
• enabling environment,
• travel and tourism policy and enabling conditions,
• infrastructure, and
• natural and cultural resources.
• Together, these four sub-indexes include a total of 14 pillars*, which are used to score a country's overall travel and tourism
competitiveness
Thanking you