Features & Functions

of
Leaflet,Brochures,Flyers
& Posters
 What is Leaflet ?

A printed and usually folded sheet of paper

for distribution, usually free and containing
advertising material or information about a
political party, charity, etc
 Features
 Specific: Leaflet clearly states the purpose, It provide all the benefits,
information, offers etc very specifically.
 Use of Simple Language: Leaflets usually have simple but
compelling language that makes people think.
 Attractive: Leaflets are attractive because they use different colors,
fonts and photographs and this make it more appealing.
 Mass Distribution : Leaflet can be inserted in newspaper and can be
mass distributed, even it can be distributed to specific target ,like in
exhibition.
 Functions of Leaflet
• Inform: A good leaflet will tell its recipient exactly what is offered
from the service and provide crucial information in a small space. It
will clearly state all the important information, including brand name,
brand logo and contact details.
• Persuade : A leaflet should entice its reader into buying the product
or service on offer. As it’s a hard copy, this can be an impulse buy
as well as a long-term prospect. Therefore, it’s an advertising
method with real longevity.
Brochures
 What is Brochure?
• A brochure is a single or multi page folded paper used to sell a
company’s products or services.
• This piece of paper can be folded several times to create separate
pages, or are several pages stapled together. The term “booklet” is
sometimes used when referring to a brochure.
• Brochures are more commonly used for advertising multiple
products or services for a company. Brochures typically contain
more images than words.
• Some common uses for brochures include introducing a new
product line or detailing service offerings to be sent out to new
customers
TYPES OF FOLDS IN BROCHURES
 Features
• A clear message :Brochure delivers the underlying message in the
right way. It have a compelling message. It helps to give right
message to customers and appeals to them.

• Relevant content : Valuable content is an integral part of an effective

brochure. It tells them what you have to offer. It gives answers to
customers’ queries. It drives them to a purchasing decision. It helps
you present your plus points with valid evidence and stats.
• Attractive and relevant Images :Color brochures are able to
convey a lot of information via images. The right images
complement the content and add value to the brochure. They
simplify the information.

• Uniqueness :Brochures are different from other marketing

strategies. It gives detailed information of products. It is an official
statement, hence it’s concise and clear. It show’s how the
company/organization differ from competitors. Organization can
reflect quality of service and classy style in the brochure design.
 Function of Brochure
• Catch target audience's eyes at first sight with its
astonishingly beautiful visual design.
• Promote products, agency, or service in an intuitive way.

• Build trust between organization and potential clients.

• Brochures are simply just another way to interact with

customers and generate leads for the sales teams to
follow up.
Difference between Brochure and Leaflet

Brochure vs Leaflet
A brochure is a leaflet A leaflet is a printed
or pamphlet that publication that is
contains promotional intended for free
material. publication.
Purpose
Brochures are made Leaflets can be used
for advertising and for promotional as
promoting products well as informative
and services of and educational
companies. purposes.
 Use
Brochures are mainly used by Leaflets are used by the
companies, hotels, and other business sector, nonprofit
commercial establishments. organizations, religious groups,
political campaigns and
governments.
Quality
Brochures are typically printed Leaflets are often printed on
on high-quality paper with colour low-quality paper.
print.
Distribution
Brochures are not as commonly Leaflets are freely distributed in
distributed as leaflets or flyers public places.
since they are relatively
expensive.
FLYERS
 What is Flyers?
A flyer is commonly known as handbill.Flyers are a one-

sided poster or handout that are most commonly used to

promote an event such as a grand opening, concert, or fair.

Since passersby will only see these prints at a glance, they

are more effective at providing quick, easy to absorb,

information rather than a product pitch.

 Features of Flyers
• A Simple Design : A flyer can be distributed on street corners and
shop counters. It is a product with limited space that holds a brief
advertising message. Due to these limitations, the message must be
concise and relevant. A flyer is designed to be scanned quickly by
the customer.
• Use of White Space :A flyer with too much text is difficult to read,
but a flyer with effective use of white space will convey a simple,
easily read message with impact.
 Features of Flyers
• Include Relevant Details :Including name and contact details is a
must for a business flyer. The key details of email address, phone
number and physical address are always in the flyer
•  Printed on ordinary paper : Flyers are printed on ordinary paper
and that’s why are cost effective
• Tangible: Another feature of flyer is that it is tangible in nature. The
fact that customers will physically hold the flyer means that half way
to getting the message across is done.
 Function of Flyer
Reach audience: Flyers provide a great platform to promote special
events and reach audience in many ways including:
•Door to door mail drop
•Newspaper insert
•Street distribution
•Instore distribution

Provide a better avenue in marketing the business. With these print

materials, one can promote the business at the same time they are
cost effective than other marketing tools.
 Function of Flyer
• Creating Awareness :The purpose of Flyers is mainly awareness. It can
be for an upcoming sale in a brand shop, a new movie release, a
discount coupon, new event openings, etc.
• Helps in Getting Response :Response flyers are intended to answer
customer’s FAQs, inquiries, and details of the brand. These are
appropriate for in-shop marketing to those who have already shown
interest in the products but haven’t converted into consumers. These
customers just look for additional information about the product or
service to confirm their purchase decision. Hence, the aim of these
flyers is sales-oriented instead of customer attraction
POSTERS
 What is Posters?
• A poster is printed with graphic designs that display
information, infographics, images, etc.
• The poster is specifically designed to be attached to a wall
or on any vertical surface.
• Posters need to have captivating graphic designs for
passers-by to receive the information with just a glance.
Posters are frequently used as advertisements or
promotions for events, concerts, films, etc.
 Features of Posters
• Public displays : (pillar, building, road, car parking etc.) have
many external influences including the type of environment, lighting
conditions, weather conditions, competition with other media close
by and partial covering by persons or objects. Posters in public
areas are subject to various external influences.
• Convincing :Although posters do no contain too much information,
it gives readers enough to convince them. Posters utilize brief but
powerful remarks.
 Features of Posters
• It Gets Attention :A good poster is appealing enough to bring in
target customers. It includes elements ]that definitely entice the
target customers to examine the poster and get the information
organization want them to have.Poster could include a mental
picture or image which is attention grabbing.
 Functions of Posters
1. Posters are used to inform members of the general public about
societal issues such as health issues, political issues and also about
the civic responsibilities of societal members.

2. Posters educate or warn us against any social vices and other

negative tendencies such as smoking, alcohol, etc. that can erode
society and its members from peaceful and good communal living.

3. Posters advertise products and services in the society.

 Functions of Posters
4. Posters are used for announcing events, ceremonies and programs to
be held or organized in the society.

5. Posters are used for inviting members of the general public to organized
occasions and events.

6. Posters are used to persuade people to do something or take a certain

course of action.

7. Posters are used to praise or popularize some good behavioral patterns

or people who demonstrated that attitudes and to criticize or condemn

wrongdoings.
Difference between Flyers & Posters

• Flyers are smaller than posters that are meant to be

posted on walls.
• Posters are glossier and more attractive than flyers.
• Flyers are generally more informative as they contain
a lot of text.
• Flyers are easily handed out to individuals. While
posters cant.
• Posters can be only graphic or textual while flyers,
also called handbills are always textual
 
ANY QUESTION
??
THANK YOU