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Evaluating Message and Image

1) The document discusses evaluating messages and images. It provides strategies for evaluating the effectiveness of messages and images. 2) Key qualities of an effective message include simplicity, specificity, and stickiness. Questions are provided to evaluate each quality, such as whether the purpose is clear and the language is concrete. 3) Evaluating images involves identifying the source and context, interpreting the visual elements like foreground and background, and understanding the implications and effectiveness of the image as a visual message.

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Marvin Embanecido
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342 views

Evaluating Message and Image

1) The document discusses evaluating messages and images. It provides strategies for evaluating the effectiveness of messages and images. 2) Key qualities of an effective message include simplicity, specificity, and stickiness. Questions are provided to evaluate each quality, such as whether the purpose is clear and the language is concrete. 3) Evaluating images involves identifying the source and context, interpreting the visual elements like foreground and background, and understanding the implications and effectiveness of the image as a visual message.

Uploaded by

Marvin Embanecido
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EVALUATING

MESSAGE AND IMAGE.


CHAPTER IV
MEMBER:
EMBANECIDO MARVIN S.
ESTERON KIMBERLY JOY R.
ESTOCADO EMJAY R.
GIBAGA RENELYN L.
MESSAGE a verbal written or recorded
communication sent to or left for recipient who
cannot be contacted directly
- A message is a discrete unit of communication
statement conveyed from one person or group to
another

PURPOSE inform persuade or goodwill we can use


this message to send instruction daily task
especially this time of pandemic because we are not
a load to go outside

MESSAGE CONVEYED BY TEXT IMAGE


- People can also convey a message or information
“EVALUATING MESSAGES”
the importance of evaluating the effectiveness of our messages is by
developing and using strategic questions to identity strengths and
weaknesses

“FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”


1 Simplicity
2 Specificity
3 Stickiness

“STRATEGIES FOR EVALUATING A MESSAGE “


- In order to evaluate whether a message is effective, we can ask
ourselves a series of questions which reflect messages simplicity
structure and stickiness.
1. SIMPLICITY
in order to ensure that our messages have simplicity, we should ask
ourselves two questions
- Is my purpose evident?
- Is my core message clear?

2. SPECIFICITY
Refers to our choices of language and its usage on order to ensures.
- Is my language specific?
- Is my language concrete, rather than abstract?
- Am I suing words which have additional meanings and could perhaps
be misconstrued?
3. STRUCTURE
Ideas should be organized and easy to follow.
- Does my messages have a STRUCTURE?
- Is there a more effective way to arrange my ideas?

4. STICKNESS

“ EVALUATING IMAGES”
It is important to critically evaluate images you use for research, study
and presentation images should be evaluated like any other source,
such as journal articles or books, to determine their quality, reliability
and appropriateness. Visual analysis is an important step in evaluating
an image and understanding its meaning and also. there are three
steps of evaluating an image and these are:

1. Identifying Source
2. Interpret contextual information
3. Understand implications
“CONTENT ANALYSIS”

What do you see?


What is the image all about?
Are their people in the image?
What are they doing?
How are they presented?
Can the image be looked at different ways?
How effective is the image as a visual message?

“VISUAL ANALYSIS”

How is the image composed?


What in the Background and what is in the
foreground?
What are the most important visual?
“IMAGE SOURCE”

Where did you find the image?


What information does the source provide about the
origins of the image?
Is the source reliable and trustworthy?
Was the image found in an image database or was it
being use in another context to convey meaning?
“TECHNICAL QUALITY”

Is the image large enough to suit your purposes?


Are the color, light and balance, true?
Is the image a quality digital image without pixilation or
distortion?
Is the image in a file format you can use?
THANK YOU!!

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