Scribd
Upload
194 views

Elements and Principle of Design

This document outlines the key elements and principles of design, including lines, color, texture, shapes, text, space, size, and value as elements, and balance, movement, contrast, emphasis, pattern, and unity as principles. Lines can be vertical, horizontal, or diagonal and suggest different meanings. Color is very influential and can communicate emotion. Texture can be implied or actual. Shapes include geometric, natural, and abstract forms. Text and space must also be considered in design. Size and value create emphasis and contrast. The principles govern how elements are arranged, including creating balance, directing movement, using contrast, emphasis, and repetition through pattern and unity.

Uploaded by

Nomar Mercines
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
194 views

Elements and Principle of Design

This document outlines the key elements and principles of design, including lines, color, texture, shapes, text, space, size, and value as elements, and balance, movement, contrast, emphasis, pattern, and unity as principles. Lines can be vertical, horizontal, or diagonal and suggest different meanings. Color is very influential and can communicate emotion. Texture can be implied or actual. Shapes include geometric, natural, and abstract forms. Text and space must also be considered in design. Size and value create emphasis and contrast. The principles govern how elements are arranged, including creating balance, directing movement, using contrast, emphasis, and repetition through pattern and unity.

Uploaded by

Nomar Mercines
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

PRINCIPLES AND

ELEMENTS OF
DESIGN
Tchr. Nomar J. Mercines
01
ELEMENTS OF DESIGN
ELEMENTS OF DESIGN

Lines Color Texture Shapes


Text Space Size Value
Lines
It is considered as the simplest or the
most basic element of art.

• Vertical line – signify ambition,


strength, and height.

• Horizontal line – suggest rest and


peace.

• Diagonal line – tend to insinuate


movement, conflict or stress.
Color
The most influential elements of
design. It is also considered very
important because it can directly
communicate and suggest emotion to
the viewer alone.
Texture
Refers to the feel of a surface.

• Implied – the texture is being


applied graphically in the object.
• Actual – texture can be touched or
felt.
Shape
Usually serves as container or
information.
• Geometric – circles, square, and
triangles
• Natural – leaves, trees, people, etc.
• Abstract – icons, graphic
representation and table
Text
Refers to the font or font style used in
design. It conveys information that
must be transmitted effectively to the
viewer.
Space

The area occupied and unoccupied by


the other elements.
Size

Suggest emphasis of information. It is


used to attract attention and create
contrast among the elements
Value

It refers to the lightness and darkness


of an area in a design.
02
PRINCIPLES OF DESIGN
Balance
Refers on how elements are put
together in the design. Creating a
good balance between elements
will create an effective overall
impact to the viewer.

• Symmetrical
• Asymmetrical
Movement
Refers to the repetition of elements
to direct the movement of the eye
through the design.
Contrast
Refers to the distinctive of the
elements. This can be done by
using opposite characteristics or
features like dark colors and light
colors.
Emphasis
Refers to the use of colors, size,
and contrast to provide special
attention and importance to the
subject of the design.
Pattern
Refers to the organization of
alternated or repeated elements or
motifs.
Unity
All parts of the design must be
arranged to give the viewer the
feeling that all are linked together.
THANKS!
CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and infographics &
images by Freepik.

You might also like