Global

Expansion
Consulting
Toolkit
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 Table of contents

Project & Strategy Change & Project

01 Definition
Here you can describe the
topic of the section
03 Management
Here you can describe the
topic of the section

Implementing
Consulting Proposal
02 Here you can describe the
topic of the section
04 Changes
Here you can describe the
topic of the section
“This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired.”

—SOMEONE FAMOUS
 Our company
Mercury is the closest planet to the
Our logo Sun and the smallest one in the Solar
System—it’s only a bit larger than the
Moon. The planet’s name has nothing
to do with the liquid metal, since it
was named after the Roman messenger
god, Mercury
01.
Project & Strategy
Definition
You can enter a subtitle here if
you need it
Project plan &
strategy definition
Mercury is the closest planet to the Sun
and the smallest one in the Solar
System—it’s only a bit larger than the
Moon. The planet’s name has nothing
to do with the liquid metal, since it was
named after the Roman messenger god
 Timeline of annual profitable growth

Mercury is the closest Despite being red, Mars

planet from the Sun is actually a cold place

Plan Test

Adapt Report
Saturn is composed
Venus has a beautiful
mostly of hydrogen and
name and is terribly hot
helium
Strategic planning of goals

Jan Feb Mar Apr May Jun

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2
 The ansoff growth

Neptune is the farthest planet Venus is the second planet from

from the Sun the Sun
New
Market Development Diversification
Market

Market Penetration Product Development

Current
Saturn is the ringed one and a Despite being red, Mars is a
gas giant very cold place
Current New
Products
 Mission & vision statement

Mission Vision
Mercury is the closest planet Saturn composed mostly of
to the Sun and the smallest of hydrogen and also helium
them all
 Strategic map

Financial projects Customer services

Venus is the second planet Neptune is the farthest planet
from the Sun from the Sun

Internal process Learning & growth

Despite being red, Mars is Jupiter is a gas giant and the
actually a cold place biggest planet
 Balanced scorecard

Jupiter is a gas giant Neptune is the farthest

and the biggest planet planet from the Sun and
in the Solar System Financial Customer the fourth-largest
projects services

Internal Learning &

Mercury is the closest process growth Earth is the third planet
planet to the Sun and from the Sun and the
the smallest one one where we live on
About the Ansoff matrix

Do you know what helps you make your point clear?

Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t miss the point of
your presentation
 Initiative matrix

High Longer Term Prioritized

Jupiter is a gas giant and the Neptune is the farthest planet
biggest planet from the Sun
Impact

Unattractive Low Value

Low

Saturn is a gas giant and has Mercury is the closest planet to

several rings the Sun

High Low

Effort
 There are 3 main growth strategies

Organic growth Mergers and Strategic alliances

strategy acquisitions strategy
Mercury is the closest Despite being red, Mars is Neptune is the farthest
planet to the Sun and the a very cold place. It’s full planet from the Sun and
smallest of them all of iron oxide dust the fourth-largest
 Strategic map

Perspectives Strategic Objectives

Financial Venus Neptune Venus Neptune Neptune

Customer Mars Jupiter Mars Jupiter Jupiter

Internal Process Neptune Saturn Neptune Saturn Neptune

Learning &
Jupiter Neptune Jupiter Neptune Jupiter
Growth
 Point of a strong business plan

What is your current situation? Who are the key players?

What is your vision? How will you differentiate yourself?

How will you reach your vision? What will be the marketing plan?

What do you offer? What are the economics?

How big is the market you are? What is the requirement?

 Problems of a new market

Profit Problem Market Product M&A

Problem Problem Problem

Venus is the Neptune is the Despite being red, Jupiter is a gas

second planet farthest planet Mars is actually giant and the
from the Sun from the Sun cold biggest planet
 Balanced scorecard

Profitability It’s the smallest planet It’s the smallest one

Volume It’s terribly hot Venus has a beautiful name

Customers Mars is full of iron oxide dust It’s a cold place

Excellence Jupiter is a gas giant It’s the biggest planet

People It’s a gas giant It has several rings around

Generic Strategies
Competitive advantage
Lower cost Differentiation

01 02
Competitive scope

Broad Target Cost Leadership Differentiation

Narrow Target Cost Focus Differentiation Focus

03 04
 Use a nine-box ansoff matrix

Markets

Current Market development Partial diversification Diversification strategy

Expanded Market expansion Limited diversification Partial diversification

New Market penetration Product extension Product development

Current Modified New

Products and services

 Main competitors

Competitor 1 Competitor 2 Competitor 3

Revenue $1,200,000 $980,000 $855,000

Profit $325,000 $272,000 $145,000

Market Share 19% 12% 7%

Employee 135 80 62

Product Qlty.
 Situation, complication and question

Description Example

Mercury is the smallest planet in the Venus has a beautiful name and is
Situation
Solar System the second planet

Saturn is composed of hydrogen Despite being red, Mars is actually

Complication
and helium a cold place

Is Neptune the farthest planet from Is Jupiter the biggest planet in the
Question
the Sun? Solar System
“Entering a new market”
Desirability
Venus has a beautiful name and
is the second

Profitability Feasibility
Despite being red, Mars is Neptune is the farthest planet
actually a cold place from the Sun
Strong business case
Project name: Mercury

Project description: It’s the closest planet to the Sun

Project Costs Tangible Benefits Net Present Value

$4,000 $14,000 $8,000

Intangible Benefits Strategic Alignment Change Impact

Mercury is the smallest Saturn is composed High Impact
planet in the Solar mostly of hydrogen and
System helium
 Revenue growth rate

20% 35%
Mercury Jupiter
Mercury is the Jupiter is a gas giant
smallest planet planet

30% 15%
Mars Neptune
Mars is actually a very 2015 2020 2025 2030 Neptune is the farthest
cold place planet
 Pricing management

Volume Price Cost Profit

Jupiter is a gas giant Saturn is a gas giant Neptune is the Mercury is the
and the biggest and has several rings farthest planet from closest planet to the
planet the Sun Sun
 New product desirability chart

Experience Utility
40% Venus has a The Moon is our 30%
beautiful name satellite

Usability Desire
20% Saturn has several Mars is a very cold 10%
rings place
 4 steps of the new product & market

Sweet Spot Desirability

Jupiter is a gas giant and Neptune is the farthest
the biggest planet of planet from the Sun
them all

Profitability Feasibility
Saturn is composed Mercury is the smallest
mostly of hydrogen and planet in the Solar
helium System
 Comparative price maturity model

30% 50% 80%

Basic Standard Advance

Mercury is the smallest Saturn is composed Neptune is the farthest
planet in the Solar System mostly of hydrogen and planet from the Sun
helium
 Initiative,impact, effort

Initiative name Impact Effort

Jupiter is a gas giant

Saturn is the ringed planet

Mercury is the smallest planet

Venus has a beautiful name

 02.
Consulting proposal
You can enter a subtitle here if you
need it
 Business consultant agreement

Services Materials Fees

Mercury is the smallest Saturn is composed Neptune is the farthest
planet in the Solar mostly of hydrogen and planet from the Sun
System helium

Terms Expenses Warranties

Venus has a beautiful Despite being red, Mars Jupiter is a gas giant
name and is the second is actually a cold place planet and the biggest
planet one
 Answers and supporting arguments

Insert the question here

Despite being red, Mars is Mercury is the closest planet Earth is the third
actually a cold to the Sun planet from the Sun

Argument 1 Argument 2
567,890
Big numbers catch your audience’s attention
 Initiative prioritization

Impact Effort
Mercury is the closest planet Saturn is composed mostly of
to the Sun and the smallest of hydrogen and also helium
them all
A picture is worth a thousand
words
Sales & strategy plan

Neptune
Neptune is the farthest
planet from the Sun

Jupiter
Jupiter is a gas giant and
the biggest planet of them
all
03.
Change & project
management
You can enter a subtitle here if
you need it
Sales & strategy plan

Strategy Focus Strategy Focus

18.000$ Mars is a very cold 26.000$ Mercury is the
place smallest planet

Year 1 Year 2 Year 3 Year 4

Strategy Focus Strategy Focus
Venus has a lovely 20.000$ Jupiter is the biggest 40.000$
name planet
Sales plan

1
Internal 1
It’s the smallest planet

2
External
Venus has a good name 5 2

3
Strategy
Mars is actually a cold place

4
Plan
Jupiter is the biggest planet 4 3

5
Action
Neptune is the farthest planet
Project cash flow

Mercury
Mercury is the smallest
planet in the Solar
System

Venus
Venus has a beautiful
name and is the second
planet
2019 2020 2021

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 04.
Implementing changes
You can enter a subtitle here if you
need it
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Awesome
Words
 Our team

John Doe
You can talk about this
person here

Jessie Smith
You can talk about this
person here
Thanks!
Do you have any questions?
[email protected]
+91 620 421 838 >
yourcompany.com

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 JANUARY FEBRUARY MARCH APRIL MAY JUNE

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