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Text Information and Media

This document discusses text and information in various media, defining text as any sequence of characters that form words. It examines how text is used in different formats like hypertext, unformatted text, and formatted text. Design principles for text like emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast are explained and examples are provided.

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Roan Eam Tan
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212 views

Text Information and Media

This document discusses text and information in various media, defining text as any sequence of characters that form words. It examines how text is used in different formats like hypertext, unformatted text, and formatted text. Design principles for text like emphasis, appropriateness, proximity, alignment, organization, repetition, and contrast are explained and examples are provided.

Uploaded by

Roan Eam Tan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 47

Text Media

and
Information
This hypertext will bring you back to hypertext sample slide.
What is a TEXT? a simple and flexible format of presenting
information or conveying ideas whether
hand-written, printed or displayed on-screen
(Source: MIL TG by CHED)

TEXT
any ‘’human-readable sequence of
characters’’ that can form intelligible words
(Rouse, 2015)
FORMATIVE ASSESSMENT

How is text used


in the following
media?
Source:
https://i.pinimg.com/73
6x/44/b3/eb/44b3eb3a5
979ee280c96c13eb892c
cbb--funny-pics-
funnystuff.jpg
Source:
https://www.zazzle.com
/funn y+kids+tshirts
Sources:
https://www.za
zzle.co
m/funny+tshirts
Photo Credit:
NOEL
CELIS/AFP/Getty
Images Source:
http://www.getty
images.com/deta
il/news-
photo/man-
blatantly-ignores-
a-traffic-warning-
sign-that-reads-
nonews-
photo/10842819
3#man-blatantly-
ignores-a-traffic-
warning-sign-
that-reads-no-
crossing-picture-
id108428193
Source: http://www.pinoygagj
okes.com/2014/07/50
-pictures-mostfunniest-
pinoysignage.html
Source: http://www.pin
oygagjokes.com
/2014/07/50pictures-
mostfunniest-
pinoysignage.html
Source:
http://www.pinoygagj
okes.com/2014/07/50
-pictures-
mostfunniest-
pinoysignage.html
TYPES OF TEXT
(Text as Visual)
HYPERTEXT

This Go to Page 1 is a hypertext that will bring


you to the first slide in this presentation.

This MyPicture is a hypertext that will bring you


to my profile picture.
UNFORMATTED TEXT
FORMATTED TEXT
What is a TYPEFACE?
also called font, font type, or type

refers to the representation or


TYPEFACE style of a text in the digital
format
usually comprised of alphabets,
numbers, punctuation marks,
symbols and other special
characters
TYPES
OF
TYPEFACES
Serif
• connotes formality and readability in large amount of
texts
• usually used for the body text of books, newspapers,
magazines and research publication
• give a classic or elegant look when used for title or
heading

Example:
Times New Roman, Garamond, Baskerville
SANS SERIF
• brings a clean or minimalist look to the text
• used for clear and direct meaning of text such as road
signage, building directory or nutrition facts in food
packages
• give a modern look and is used primarily in webpage
design

Example:
Arial, Helvetica, Tahoma, Verdana, Calibri
SLAB SERIF
•carries a solid or heavy look
to text
•can be used for large
advertising sign on billboards
Example:
Script
•draws much attention to itself because of
its brush-like strokes
•must be used sparingly and not to be used
in large body text
•usually used in wedding invitation cards
or other formal events
Decorative
•caters to a wide variety of emotions
(such as celebration, fear, horror) or
themes (such as cowboys, circus,
holidays, summer, kiddie)
Example:
Chiller, Jokerman, Curlz MT
DESIGN
PRINCIPLES AND
ELEMENTS
EMPHASIS
• importance or value given to a part of the text-based content

make the text


Italicized
have a heavier weight
Darkened or lightened

Enlarged
APPROPRIATENESS

•how fitting or suitable the text is


used for a specific audience,
purpose, or event
PROXIMITY
•how near or how far the next
elements from each other
•when two things are closely
related, bring them close
together
ALIGNMENT

•how the text is positioned in the


page
•left, center, right, or justified
ORGANIZATION
• conscious effort to organize the different text
elements in a page
• ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the
elements in the page
REPETITION
•consistency of elements
•unity of the entire design
•repeating some typefaces
within the page
CONTRAST

•creates visual interest


•two elements are different
from each other
FORMATIVE ASSESSMENT

Discuss text design


principles and
elements applied in
the following media.
PERFORMANCE TASK
• The class will be divided into groups with three members.
• Each group should imagine that they are in an advertising
firm. The task of each group is to discuss creating a
brochure/flyer for a client with specific needs.
• DRAW LOTS for topics:
• Tourism Campaign
• Election Campaign
• School Admission
• Wedding/Birthday Invitation
• Halloween Party

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