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Lesson 6 - Media and Information Languages

The document discusses media language and how codes, conventions and messages can affect audiences and other stakeholders. It defines key terms like language, codes, conventions, messages and provides examples. It explains the different types of codes like symbolic, written and technical codes. It also discusses camera shots and angles, camera movements, and conventions used to convey meaning and messages in media texts. The overall message is that the way information is conveyed through the use of codes, conventions and production techniques can shape the impressions and meanings derived by audiences.

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maria cacao
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48 views

Lesson 6 - Media and Information Languages

The document discusses media language and how codes, conventions and messages can affect audiences and other stakeholders. It defines key terms like language, codes, conventions, messages and provides examples. It explains the different types of codes like symbolic, written and technical codes. It also discusses camera shots and angles, camera movements, and conventions used to convey meaning and messages in media texts. The overall message is that the way information is conveyed through the use of codes, conventions and production techniques can shape the impressions and meanings derived by audiences.

Uploaded by

maria cacao
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Objectives:

At the end of this lesson, the students should be able to:

• Identify codes, convention, and message and


how they affect the audience, producers, and
other stake holders.
• Reflect on how important information can be
conveyed to create the desired impression
What is LANGUAGE?
 Language is described as a tool or means of
expression of what a person feels or thinks.
 It can be words, signs, sounds, gesture,
posture, etc., that convey a certain
meaning.
What ARE THE 2 TYPES OF
LANGUAGE?

1) Verbal (using words)


2) Non-verbal (not using
words)
LANGUAGE
Do you agree with this statement?

“Language may be a source


of misunderstanding.”
LANGUAGE
Is it also possible that two
different individuals derive
different meanings from a
message?
1.BOOKS
2.RANDOM
3.FORK
4.PANTS
5.SIX
6.PULSE
What is Media Language?
Media Languages

- are codes, conventions, formats,


symbols and narrative structures that
indicate the meaning of media messages
MEDIA LANGUAGE

It is the way in which the media text


is conveyed to the audience.

TYPES
VISUAL • AURAL • WRITTEN • VERBAL •
NON-VERBAL
l
MEDIA TEXT

It is utilized to depict any media


item.
e.g. TV programs, photos, adverts, film,
radio programs, web pages, etc.
CODES
Codes
- are systems of signs that when put
together create meaning to communicate
ideas and impressions for an audience,
producers, and other stakeholders.
Types of Codes:

 SYMBOLIC CODES
 WRITTEN CODES
 TECHNICAL CODES
SYMBOLIC CODES

- show what is beneath the surface of


what we see (objects, setting, body
language, clothing, color, etc.) or iconic
symbols that are easily understood
What does a Red Rose
symbolizes?

A red rose may convey


Romance or Love.
What does a Clenched Fist
symbolizes?

A clenched fist may


convey Anger.
What does the colors in a
Traffic Light symbolize?

Red – Stop
Yellow – Ready
Green - Go
Semiotics - study of signs and symbols.

• It discusses the literal (denotation) and


potential (connotation) meanings.
Semiotics
• Denotation – literal or obvious meaning
- Description of what is
physically seen or heard.
• Connotation – potential or suggested
meaning.
- e.g symbol of a cross
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Icon? Symbol? Index?
Types of Codes:

 SYMBOLIC CODES
 WRITTEN CODES
 TECHNICAL CODES
WRITTEN CODES

- use of language style and textual layout


(headlines, captions, speech bubbles,
language style, etc.)
Headlines
Captions
Speech Bubbles
Types of Codes:

 SYMBOLIC CODES
 WRITTEN CODES
 TECHNICAL CODES
TECHNICAL CODES

- Are ways in which equipment is used to tell the


story.
- This includes sound, camera angles, types of
shots and lighting as well as camera techniques,
framing, depth of field, exposure and juxtaposition.
Camera Shots
Camera Shots:

 Extreme Long Shot


 Long Shot
 Medium Long Shot
 Full Shot
 Medium Close Shot
 Close-up Shot
 Extreme Close-up Shot
EXTREME LONG SHOT

- Also called extreme wide shots such as a


large crowd scene or a view of scenery as
far as the horizon
EXTREME LONG SHOT
EXTREME LONG SHOT
LONG SHOT

- a view of a situation or setting from a


distance
LONG SHOT
LONG SHOT
MEDIUM LONG SHOT

- shows a group of people in interaction with


each other, example: fight scene with part of
their surroundings in the picture
MEDIUM LONG SHOT

FF5
MEDIUM SHOT
FULL SHOT

- a view of a figure’s entire body in order to


show action and/or a constellation group of
characters
FULL SHOT

Maureen
Wroblewitz
MEDIUM CLOSE SHOT

- shows a subject down to his/her


chest/waist
MEDIUM CLOSE SHOT

Maureen
Wroblewitz
MEDIUM CLOSE-UP
CLOSE UP SHOT

- a full-screen shot of a subject’s face


showing the finest nuances of expression
CLOSE UP SHOT

Pia Wurtzbach
CLOSE-UP SHOT
EXTREME CLOSE UP SHOT

- a shot of a hand, eye, mouth, or any


object in detail
EXTREME CLOSE UP SHOT
EXTREME CLOSE-UP SHOT
Point of View
Point of View:
 Establishing Shot
 Point-of-View Shot / POV Shot
 Over-the-Shoulder Shot
 Reaction Shot
 Insert Shot
 Reverse-Angle Shot
 Hand-Held Camera shot
Establishing Shot

- often used at the beginning of a scene to


indicate the location or setting, it is usually a
long shot taken from a neutral position
Establishing Shot
Point-of-View Shot

- Shows a scene from the perspective of a


character or one person. Most newsreel footages
are shown from the perspective of the
newscaster.
Point-of-View Shot
Over-the-Shoulder Shot

- Often used in dialogue scenes, a frontal view


of a dialogue partner from the perspective of
someone standing behind and slightly to the side
of the other partner, so that parts of both can be
seen
Over-the-Shoulder Shot
Reaction Shot

- Short shot of a character’s response to an


action
Reaction Shot
Insert Shot

- A detail shot which quickly gives visual


information necessary to understand the meaning
of a scene
Insert Shot
Reverse-Angle Shot

- a shot from the opposite perspective


Reverse-Angle Shot
Hand-held Camera Shot

- The camera is not mounted on a tripod and


instead is held by the cameraperson, resulting in
less stable shots
Hand-held Camera Shot
Camera Angles
Camera Angles

 Aerial Shot
 High-Angle Shot
 Low-Angle Shot
 Eye-Level Shot
 Worm’s Eye View Shot
 Oblique/Canted Shot
Aerial Shot

- Overhead Shot
- Also called Bird’s Eye Shot
- Long or extreme long shot of the ground
from the air
Aerial Shot
BIRD’S EYE VIEW
High-Angle Shot

- Shows people or objects from


above higher than eye level
High-Angle Shot
HIGH ANGLE
Low-Angle Shot

- Below Shot
- Shows people or objects from
below, lower than eye level
Low-Angle Shot
LOW ANGLE SHOT
Eye-Level Shot

- Straight-on Angle
- Views a subject from the level of a
person’s eye
Eye-Level Shot
WORM’S
EYE VIEW
OBLIQUE/CANTED
Camera
Movements
Camera Movements:

 Pan Shot
 Tilt Shot
 Tracking Shot
 Zoom
Pan Shot

- The camera pans (moves horizontally)


from left to right or vice versa across the
picture
Pan Shot
Tilt Shot

- The camera tilts up (moves upwards) or


tilts down (moves downwards) around a
vertical line
Tilt Shot
Tracking Shot

- The camera follows along next to or


behind a moving object or person
Tracking Shot
Zoom

- The stationary camera approaches a subject


by “zooming in” or moves farther away by
“zooming out”.
Zoom
Zoom
CONVENTIONS
CONVENTIONS

- Refers to a standard or norm that acts


as a rule governing behaviour
- Are generally established and accepted
ways of doing something
MESSAGE

- the information sent to a receiver from


a source
AUDIENCE

- the group of consumers for whom the media


message was constructed as well as anyone else
who is exposed to the message
PRODUCERS

- People engaged in the process of creating and


putting together media content to make a finished
media product
STAKEHOLDERS

- Libraries, archives, museums, internet


and other relevant information providers.
Video Analysis
Codes & Conventions
Rings – Trailer
• What are the camera shots/angles used in the film?

• Which component of the film appeal to you most? Why?


Ex. Color, Lighting, Actions

• How effective was the use of media such as music or


effects to the cinematography of the film?

• How was the message of the film conveyed?


• Does the user’s/audience’s own experience
affect the interpretation of messages? How?
• Is it possible that a different individual
derives a different meaning from the
message? Explain.
END

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