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Export Packing, Marking & Labeling

The document discusses the objectives and types of product packaging for exports. Primary packaging holds the product directly. Secondary packaging acts as outer wrapping for branding and information. Transport packaging facilitates shipping and prevents damage. The goals of packaging include physical protection, barrier protection, containment, information sharing, marketing, security, convenience, portion control, and meeting basic criteria like appearance, protection, cost, and sustainability. Packing refers to materials used to protect goods during shipping. Marking involves applying identification marks, while labeling provides accompanying written information.

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Kath De Guzman
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260 views

Export Packing, Marking & Labeling

The document discusses the objectives and types of product packaging for exports. Primary packaging holds the product directly. Secondary packaging acts as outer wrapping for branding and information. Transport packaging facilitates shipping and prevents damage. The goals of packaging include physical protection, barrier protection, containment, information sharing, marketing, security, convenience, portion control, and meeting basic criteria like appearance, protection, cost, and sustainability. Packing refers to materials used to protect goods during shipping. Marking involves applying identification marks, while labeling provides accompanying written information.

Uploaded by

Kath De Guzman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Export Packing, Marking & Labeling

● Packaging - act of designing and creating the container and


wrapper for the product.
○ Package is the cover of the product that is used for storing,
handling and protecting the product from external factors
like sunlight, moisture, breakage etc.
● makes the product attractive and acts as an important tool of
sales promotion. Attractive packages allure the customers to
buy the product. Packaging performs the basic function of
holding the product, protection, handling, storage, convenience
in usage.
Source: https://www.businessmanagementideas.com/packaging/product-packaging-meaning-levels-functions-importance/2271
Types of Packaging
● Primary Packaging – required to hold the product like the
toothpaste tube that carries the toothpaste.
● Secondary Packaging – outer wrapper that performs the function
of sales promotion by displaying the brand name, features, price,
and quantity. Like the outer wrapper of the toothpaste tube.
● Transport Packaging – carton or crates that facilitates
transportation and avoids damages in transit.
Objectives of Product Packaging

● Physical protection - protection from, among other things,


mechanical shock, vibration, electrostatic discharge, compression,
temperature
● Barrier protection – barrier from oxygen, water vapour, dust, etc.
● Containment or agglomeration – Small objects are typically
grouped together in one package for efficiency.
● Information transmission –communicate how to use, transport,
recycle, or dispose of the package, or product.
● Marketing purpose – to encourage potential buyers to
purchase the product.
● Security – reducing the security risks of shipment.
● For Convenience – add convenience in distribution,
handling, stacking, display, sale, opening, reclosing,
use, dispensing, reuse, recycling, and ease of disposal.
● Portion control – Single serving or single dosage
packaging has a precise amount of contents to control
usage.
Basic criteria in developing packaging
● Appearance
● Protection
● Function
● Cost
● Disposability
● Eco-friendly/ Biodegradable
● Marketing Appeal
Packing - material (such as a covering or
stuffing) used to protect packed goods (as for
shipping).
Marking - the act, process, or an instance of
making or giving a mark.
Labeling - written or printed matter
accompanying an article to furnish identification
or other information

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