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ITC Limited

ITC Limited aims to be one of India's most valuable corporations through world-class performance and creating value for the Indian economy and stakeholders. Its core principles are management freedom balanced with accountability. ITC focuses on growing its portfolio of FMCG, hotels, paper, agribusiness, and IT businesses through synergies within and benchmarking each business. ITC has evolved from its origins in tobacco to a diversified conglomerate through strategic acquisitions and new business lines over a century.

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Anup Kumar Mandal
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97 views

ITC Limited

ITC Limited aims to be one of India's most valuable corporations through world-class performance and creating value for the Indian economy and stakeholders. Its core principles are management freedom balanced with accountability. ITC focuses on growing its portfolio of FMCG, hotels, paper, agribusiness, and IT businesses through synergies within and benchmarking each business. ITC has evolved from its origins in tobacco to a diversified conglomerate through strategic acquisitions and new business lines over a century.

Uploaded by

Anup Kumar Mandal
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ITC LIMITED

Vision
Sustain ITC's position as one of India’s
most valuable corporations through
world class performance, creating
growing value for the Indian economy
and the Company’s stakeholders.
Mission
To enhance the wealth generating
capability of the enterprise in a
globalizing environment, delivering
superior and sustainable stakeholder
value.
Core Principles:

 ITC's Corporate Governance initiative is based


on two core principles. These are :

○ Management must have the executive freedom to


drive the enterprise forward without undue restraints.

○ This freedom of management should be exercised


within a framework of effective accountability.
ITC’s Corporate Strategies
 Create multiple drivers of growth by developing a portfolio of world
class businesses that best matches organizational capability with
opportunities in domestic and export markets.

 Continue to focus on the chosen portfolio of FMCG, Hotels, Paper,


Paperboards & Packaging, Agri Business and Information
Technology.

 Benchmark the health of each business comprehensively across


the criteria of Market Standing, Profitability and Internal Vitality.

 Ensure that each of its businesses is world class and


internationally competitive.
ITC’s Corporate Strategies
 Enhance the competitive power of the portfolio through synergies
derived by blending the diverse skills and capabilities residing in
ITC’s various businesses.

 Create distributed leadership within the organization by nurturing


talented and focused top management teams for each of the
businesses.

 Continuously strengthen and refine Corporate Governance


processes and systems to catalyze the entrepreneurial energies
of management by striking the golden balance between executive
freedom and the need for effective control and accountability.
History and Evolution of ITC
 ITC was incorporated on August 24, 1910 under the name Imperial
Tobacco Company of India Limited.

 As the Company's ownership progressively Indianised, the name of


the Company was changed from Imperial Tobacco Company of
India Limited to India Tobacco Company Limited in 1970 and
then to I.T.C. Limited in 1974.

 In recognition of the Company's multi-business portfolio


encompassing a wide range of businesses - Cigarettes & Tobacco,
Hotels, Information Technology, Packaging, Paperboards &
Specialty Papers, Agri-business, Foods, Lifestyle Retailing,
Education & Stationery and Personal Care - the full stops in the
Company's name were removed effective September 18, 2001.
The Company now stands rechristened 'ITC Limited'
History and Evolution of ITC
 In the first six decades of the Company's existence were
primarily devoted to the growth and consolidation of the
Cigarettes and Leaf Tobacco businesses.

 The Seventies witnessed the beginnings of a corporate


transformation that would usher in momentous changes in
the life of the Company.

 ITC's Packaging & Printing Business was set up in 1925


as a strategic backward integration for ITC's Cigarettes
business.
History and Evolution of ITC
 In 1975 the Company launched its Hotels business with the
acquisition of a hotel in Chennai which was rechristened 'ITC-
Welcomgroup Hotel Chola'.

 The objective of ITC's entry into the hotels business was rooted in the
concept of creating value for the nation.

 ITC chose the hotels business for its potential to earn high levels of
foreign exchange, create tourism infrastructure and generate large
scale direct and indirect employment.
History and Evolution of ITC
 In 1979, ITC entered the Paperboards business by promoting ITC
Bhadrachalam Paperboards Limited, which today has become the
market leader in India.

 Bhadrachalam Paperboards amalgamated with the Company


effective March 13, 2002 and became a Division of the Company,
Bhadrachalam Paperboards Division.

 In November 2002, this division merged with the Company's Tribeni


Tissues Division to form the Paperboards & Specialty Papers
Division.
History and Evolution of ITC
 ITC's paperboards' technology, productivity, quality and manufacturing processes are comparable to the
best in the world. It has also made an immense contribution to the development of Sarapaka, an
economically backward area in the state of Andhra Pradesh. It is directly involved in education,
environmental protection and community development.

 In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd
(BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with
reduced lead time and a wider product range.

 In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since
inception, its shares have been held by ITC, British American Tobacco and various independent
shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name
was changed to Surya Nepal Private Limited (Surya Nepal).

 In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major
supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues
Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam
Paperboards Division to form the Paperboards & Specialty Papers Division in November 2002.
History and Evolution of ITC
 In 1990, leveraging its agri-sourcing competency, ITC set up
the Agri Business Division for export of agri-commodities.

 The Division is today one of India's largest exporters. ITC's


unique and now widely acknowledged e-Choupal initiative
began in 2000 with soya farmers in Madhya Pradesh. Now it
extends to 10 states covering over 4 million farmers.

 ITC's first rural mall, christened 'Choupal Saagar' was


inaugurated in August 2004 at Sehore. On the rural retail
front, 24 'Choupal Saagars' are now operational in the 3
states of Madhya Pradesh, Maharashtra and Uttar Pradesh.
History and Evolution of ITC
 In 2000, ITC forayed into the Greeting, Gifting and Stationery products business
with the launch of Expressions range of greeting cards.

 A line of premium range of notebooks under brand “Paperkraft” was launched in


2002.

 To augment its offering and to reach a wider student population, the popular
range of notebooks was launched under brand “Classmate” in 2003.
“Classmate” over the years has grown to become India’s largest notebook
brand and has also increased its portfolio to occupy a greater share of the school
bag.

 Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry
Boxes, Pens and Pencils under the “Classmate” brand. In 2008, ITC
repositioned the business as the Education and Stationery Products Business
and launched India's first environment friendly premium business paper
under the “Paperkraft” Brand.
History and Evolution of ITC
 ITC also entered the Lifestyle Retailing business with the Wills Sport
range of international quality relaxed wear for men and women in 2000.

 The Wills Lifestyle chain of exclusive stores later expanded its range to
include Wills Classic formal wear (2002) and Wills Clublife evening
wear (2003).

 ITC also initiated a foray into the popular segment with its men's wear
brand, John Players, in 2002.

 In 2006, Wills Lifestyle became title partner of the country's most


premier fashion event - Wills Lifestyle India Fashion Week - that has
gained recognition from buyers and retailers as the single largest B-2-B
platform for the Fashion Design industry.
History and Evolution of ITC
 In 2000, ITC spun off its information technology business
into a wholly owned subsidiary, ITC Infotech India Limited,
to more aggressively pursue emerging opportunities in this
area.

 Today ITC Infotech is one of India’s fastest growing global IT


and IT-enabled services companies and has established
itself as a key player in offshore outsourcing, providing
outsourced IT solutions and services to leading global
customers across key focus verticals - Manufacturing, BFSI
(Banking, Financial Services & Insurance), CPG&R
(Consumer Packaged Goods & Retail), THT (Travel,
Hospitality and Transportation) and Media & Entertainment.
History and Evolution of ITC
 ITC's foray into the Foods business is an outstanding example of successfully
blending multiple internal competencies to create a new driver of business
growth.
 It began in August 2001 with the introduction of 'Kitchens of India' ready-to-
eat Indian gourmet dishes.

 In 2002, ITC entered the confectionery and staples segments with the launch
of the brands mint-o and Candyman confectionery and Aashirvaad atta
(wheat flour).

 2003 witnessed the introduction of Sunfeast as the Company entered the


biscuits segment. ITC's entered the fast growing branded snacks category
with Bingo! in 2007. In eight years, the Foods business has grown to a
significant size with over 200 differentiated products under six distinctive
brands, with an enviable distribution reach, a rapidly growing market share
and a solid market standing.
History and Evolution of ITC
 In 2002, ITC's philosophy of contributing to enhancing
the competitiveness of the entire value chain found yet
another expression in the Safety Matches initiative. ITC
now markets popular safety matches brands like iKno,
Mangaldeep, Aim, Aim Mega and Aim Metro.

 ITC's foray into the marketing of Agarbattis (incense


sticks) in 2003 marked the manifestation of its
partnership with the cottage sector. ITC's popular
agarbattis brands include Spriha and Mangaldeep
across a range of fragrances like Rose, Jasmine,
Bouquet, Sandalwood, Madhur, Sambrani and
Nagchampa.
History and Evolution of ITC
 ITC introduced Essenza Di Wills, an exclusive range of fine fragrances
and bath & body care products for men and women in July 2005.

 Inizio, the signature range under Essenza Di Wills provides a


comprehensive grooming regimen with distinct lines for men (Inizio
Homme) and women (Inizio Femme). Continuing with its tradition of
bringing world class products to Indian consumers the Company
launched 'Fiama Di Wills', a premium range of Shampoos, Shower
Gels and Soaps in September, October and December 2007
respectively.

 The Company also launched the 'Superia' range of Soaps and


Shampoos in the mass-market segment at select markets in October
2007 and Vivel De Wills & Vivel range of soaps in February and Vivel
range of shampoos in June 2008.

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