Scribd
Upload
73 views9 pages

Business Plan - Aldira Jasmine Rizky Arifin - 12010119190284

This document discusses Reusable Cups from Coffee Ground, a company that collects coffee grounds and processes them into reusable cups. The company's vision is to become the glass of choice for coffee shops and help address Indonesia's growing problem with coffee ground waste. Salaluné cups are made from dried coffee grounds combined with resin as a replacement for plastic. They are a biodegradable and reusable alternative to plastic cups. The company performs SWOT analysis and discusses its marketing mix including products made from natural ingredients, prices, promotion through advertising and events, and places for purchase including its store and partner coffee shops.

Uploaded by

aldira jasmine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
73 views9 pages

Business Plan - Aldira Jasmine Rizky Arifin - 12010119190284

This document discusses Reusable Cups from Coffee Ground, a company that collects coffee grounds and processes them into reusable cups. The company's vision is to become the glass of choice for coffee shops and help address Indonesia's growing problem with coffee ground waste. Salaluné cups are made from dried coffee grounds combined with resin as a replacement for plastic. They are a biodegradable and reusable alternative to plastic cups. The company performs SWOT analysis and discusses its marketing mix including products made from natural ingredients, prices, promotion through advertising and events, and places for purchase including its store and partner coffee shops.

Uploaded by

aldira jasmine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Reusable Cups

Reusable Cups from


from
Coffee Ground
Coffee Ground
Aldira Jasmine Rizky Arifin - 12010119190284
TABLE OF CONTENT

Competitive
Background
Advantage

Product
SWOT Analysis
Description

Vision and Marketing Mix


Mission
BACKGROUND
Coffee consumption has grown in Indonesia as a result of the growth of the
coffee shop industry, which has resulted in an increase in paper and plastic cup
waste, as well as coffee grounds. Furthermore, it is owing to coffee shop
owners' lack of understanding of the negative impact of discarded coffee
grounds. Coffee waste management is still a problem in many parts of
Indonesia. The soil gets black as a result of the garbage disposal, and the
surrounding water smells foul when it rains. Our company converts coffee
grinds into reusable glasses that are environmentally beneficial.
PRODUCT DESCRIPTION

Salaluné is a company that collects coffee


grounds and processes them into unique and
innovative coffee cups. With its
biodegradable and food-grade materials,
this coffee cup is a high-quality, durable,
environmentally friendly product, as well
as being one of the first manifestations of
sustainable innovation in Indonesia.
VISION AND MISSION

Our Vision Our Mission


Salaluné (coffee waste recycled glass) 1. Salaluné has become the glass of choice
will be used to create an ecologically and for coffee shops, restaurants, and
socially responsible business that will environmentalists.
serve as a first benchmark and motivator 2. To accomplish effective waste
for coffee shop companies in Indonesia. management, providing superior
outcomes with coffee grounds waste.
3. Developing biodegradable, durable,
food-grade, and ecologically friendly
Salaluné glass.
Competitive Advantage
Salaluné is much more than an attractive glass. Coffee grounds are
recycled into valuable raw materials for high-quality, long-lasting, and
environmentally friendly goods. Salaluné glasses are made in Central Java
with the help of local and social partners. The glasses are created out of
coffee grounds gathered by a group of pedicab drivers from cooperating
cafés. Coffee grinds are dried and stored before being combined with resin
gum to act as a plastic resin replacement. Salaluné will be an alternative to
plastic cups if properly processed. Salaluné was the first coffee-ground-
based reusable glass producer in Indonesia. Salaluné glass is
biodegradable as well as reusable since the raw ingredients used are
natural and ecologically beneficial. This is a major reason why this product
is able to elevate Salaluné to a higher level. Salaluné is a product that
addresses Indonesia's growing problem with waste of coffee ground.
SWOT Analysis

Strength Weakness Opportunity Threat


● Fresh ideas in ● Less market ● Collaborate with
Indonesia share other brand, (e.g. ● Competition in
● Reusable goods ● New business Starbucks) marketing
● Eco-friendly ● Expand the market ● Introduce the
product target to school and product to the
● Using coffee universities. public
ground ● Eco-friendly trends
MARKETING MIX

Product Promotion
Salaluné is a reusable cup made from coffee

01 grounds which are natural ingredients that


are easily biodegradable. With proper 03 ●
●
Advertising
Personal selling
processing, Salaluné will be an effective ● Event promotion
alternative to plastic cups.

Price Place
Salaluné products can be purchased at our

02 The price of the product offered is


Rp50,000/cup 04 official store in Semarang, and also in
several coffee shops that have partnership
with us. It can also be purchased online
through our official website, and online
shopping platforms such as Tokopedia.
THANK YOU

You might also like