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Principles of Design: List of Content: Emphasize, Balance, Alignment, Contrast, Repetition and Proportion

The document discusses the six principles of design: emphasis, balance, movement, contrast, repetition, and proportion. It defines each principle and provides examples to illustrate how designers can apply each principle when creating an effective composition. Emphasis creates a focal point that stands out, balance strives for a sense of equilibrium and stability, and contrast uses opposite elements to attract viewers and shape their perception. Repetition implies movement and invites the eye to flow across a space, while proportion considers the relationship between parts and the whole. Together, these principles provide structure and meaning to design work.

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Kanchan Manhas
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49 views

Principles of Design: List of Content: Emphasize, Balance, Alignment, Contrast, Repetition and Proportion

The document discusses the six principles of design: emphasis, balance, movement, contrast, repetition, and proportion. It defines each principle and provides examples to illustrate how designers can apply each principle when creating an effective composition. Emphasis creates a focal point that stands out, balance strives for a sense of equilibrium and stability, and contrast uses opposite elements to attract viewers and shape their perception. Repetition implies movement and invites the eye to flow across a space, while proportion considers the relationship between parts and the whole. Together, these principles provide structure and meaning to design work.

Uploaded by

Kanchan Manhas
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRINCIPLES OF DESIGN

Session -3
List of content: Emphasize, Balance, Alignment, Contrast, Repetition and Proportion
Principles of design …

 The principles of design are the rules a designer must follow


to create an effective and attractive composition.
 It is a way to give structure to design work and meaning to
the piece.
 There are six broader category of principles of design.
There are six principles of design:

Emphasis

Balance & harmony

Movement

Contrast & similarity

Repetition

Proportion
Emphasis

 The aim is to create a focal point in the design: an eye-catching part


that stands out, distinct from the rest of the design elements
 The focal point is meant to be the part of an artwork to which the
viewer's eyes are first attracted to a specific design element
 For emphasize object by Contrast a shape with its surroundings,
Create a contrast of temperature, Use a darker or lighter value, Focus
attention with converging lines, Isolate the object you want
to emphasize, Increase an object's intensity of color
 Without emphasis or variety, rooms are monotonous.
  For example, a bright, red object will stand out amongst a dull gray
background. Or a straight line amongst curved lines. Or a round object
amongst circular objects.
Balance and Harmony
 It give the sense of stability and a sense of equilibrium
 Balance must be struck between areas of harmony and areas of contrast.
 Balance is the distribution of the visual weight of objects, colors, texture, and
space.
 Harmony can be described as sameness, the belonging of one thing with another.
 Unity or harmony is when the elements in a space combine to make a balanced,
harmonious complete whole.
 The space feels right and everything works together. The result is a pleasing
feeling, that everything is right with the space.
 For example: larger, darker, highly textured, brighter, complexly shaped objects
typically feel heavier and require balance through the placement of equally
“heavy” items.
Contrast and Similarity

 Similarity and contrast are two tools that a designer uses to attract
viewers and shape how they their perceive the design.
 Contrast refers to the arrangement of opposite elements and effects.
 The more the difference between the elements, the greater they are
easy to compare and comprehend and that's when they are said to have
contrasted with each other.
 Similarity Provides Structure and Stability while Contrast Piques Your
Interest
 For example, light and dark colors, smooth and rough textures, large
and small shapes. Contrast can be used to create variety, visual interest,
and drama in an artwork.
Repetition and Rhythm

  Rhythm is usually achieved through repetition of lines, shapes, colors,


and more. It creates a visual tempo in artworks and provides a path for the
viewer’s eye to follow.
 It implies movement and invites your eye to move across the space in a
pleasing way.
 Repetition creates a visual link within a space and is an important
component of any design.
 It can be provided by repetition of pattern, color, shape or accessories.
  Both designs suggests movement or action
Proportion and scale

 It is the relationship of one part of an object to its other parts or the


whole.
 Scale is largely based on perception and compares an item or space to
something of a known size.
 They are both dependent on size and relationship between objects.
 For example: A group of small paintings hung closely together to
form a dense area on a large wall will have greater impact than
medium sized paintings on each of the four walls of the same room.
Movement
 Visual movement is the principle of art used to create the impression of
action in a work of art.
 It  can apply to a single component in a composition or to the whole
composition at once.
 The most important element should lead to the next most important and so
on. This is done through positioning (the eye naturally falls on certain
areas of a design first), emphasis, and other design elements already
mentioned.
 For example: The increased contrast and turbulence in the foreground
compared to the background; The snaking lines in the water which follow
the contours.
Brain baazi…

 The Centre of interest, which might be the largest, brightest, or lightest


subject ?
 Emphasis
 Repetition
 Contrast
 Unity

 The equilibrium of various elements in the work of art ?


 Repetition
 Balance
 Emphasis
 Contrast
Solutions….

1. Emphasis
2. Balance
Referencing

 Video links for better understanding about elements of art:


http://www.simplearttips.com/simplearttips/design-principles
https://youtu.be/qBlQnHclT-Y
https://youtu.be/eLZc-jGXQ8A
https://youtu.be/7dZ-__LaIUE
https://99designs.com/blog/tips/principles-of-design/

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