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Evaluation Question 2

The document discusses linking various media products for an advertising campaign, including a short film, poster, and radio trailer. Key elements like the title, font, color scheme, and images of the main character were carried over to establish branding and clearly connect the products. Still shots from the film were used in the poster to further tie it to the short film. Voice lines from the film were also included in the radio trailer to link the audio and visual components of the campaign.

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mariahamer
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71 views

Evaluation Question 2

The document discusses linking various media products for an advertising campaign, including a short film, poster, and radio trailer. Key elements like the title, font, color scheme, and images of the main character were carried over to establish branding and clearly connect the products. Still shots from the film were used in the poster to further tie it to the short film. Voice lines from the film were also included in the radio trailer to link the audio and visual components of the campaign.

Uploaded by

mariahamer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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How effective is the

combination of your main

product and ancillary texts?


QUESTION 2
It’s crucial when advertising, that the
ancillary texts are strongly linked to the
main product.

So throughout the entire construction


period, I made sure that all of my products
linked together.
short film and poster
The first link to make would be between the short film and the poster.

I made sure that the titles in both these products were from the same font
family and of the same colour. Personally, I feel as though the titling is
the first link audiences make between a product and its advertisements.

I chose the font ‘Times New Roman’ as it is a basic letter press font. As
my horror film was neither gruesome nor purely based around the scare
factor, I didn’t feel it appropriate to use a more edgy font. The reason
behind the colour of the titling being white was so it contrasted the dark
blue background on the poster and short film.
Also, the contrast against the
background creates a ghostly
effect which I feel is I feel is
appropriate to the horror
genre.
colour scheme
Another aspect I used to link the two products was the colour
scheme.

When editing the short film, I increased the contrast and


lowered the lighting in each clip to create a dark and eerie
atmosphere.

I also added a blue tint to the clips to, again, help create a
sinister and mysterious feel as blue shades are often
connected to feeling unwelcomed and cold.
So when I started assembling my poster, I kept in
mind the colour scheme from the short film.

With my best efforts, I tried to keep the colour


scheme as identical as I could as to keep the
advertising as similar as possible to the product.
(stills from film)
The image used in the poster is of the protagonist in my short film.

I decided that having the main character in the poster was the main priority, and after contemplating
three different designs, I decided to choose the design that only included the main character. I felt that
this final design was the most effective in advertising the short film, as it captured the plot line
regarding schizophrenia. I decided to make this unique selling point apparent within the poster to keep
viewers interested in the film.

Furthermore, the image of the protagonist is very similar to one of the shots of the character on the
train in the film. This, again, links the two products together, as there is a clear similarity between the
images.

However, for the poster I did overlay another image on top of the original, to make the plot line more
obvious to the viewers looking at the poster. The extra image was of the protagonist again, however
this image was taken from one of the shots of the character towards the end of the film. I chose to
mirror these two portraits in my film poster to create a ‘before and after’ effect and show the audience
what the character has turned into.

The second image appears to me a reflection of the main character in the train window, despite the fact
that the ‘reflection’ has a more sinister expression on her face. This was also done to reflect the fact
that the character is schizophrenic and has a dual personality.
short film and radio
trailer
For the radio trailer, I included the voiceover dialogue
used in the short film.

These two lines of dialogue help to establish a link


between the short film and the radio trailer.

The dialogue also makes part of the storyline apparent,


without giving too much away. Leaving the audience
with some enigma is an advertising technique which will
hopefully influence them to indulge their desire to know
what happens next.

Another link between the radio trailer and the other


media products is the title, as well as the release date.
The main features I tried to incorporate into
my three media products to establish a
brand included the title. As stated before, I
informed the audience in all three of my
products that the title of the film was
‘Delusions’.
The protagonist in my short film is another
form of branding I used.

My short film is based around one main


character; I decided to use an image of
solely the protagonist to not only give the
audience an idea of what the film was
about, but use this as a marketing strategy
so audiences can associate this actress with
the film.
The USP of the film, I believe, is the plot line of the film.
Although many horror films have been based around
mental illnesses, I believe that my plot line approaches this
topic in a different and unique way.

For example, my audience do not find out that my


protagonist has a mental illness until the very end when
the voiceovers of ‘the doctors’ discuss that she will be fine
“as long as she takes her pills.” 

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