Tourism Issues: Digao, Jan Michael Adrian Lahousse, Kevin Malaza, Arjelle
Tourism Issues: Digao, Jan Michael Adrian Lahousse, Kevin Malaza, Arjelle
issues
Digao, Jan Michael Adrian
Lahousse, Kevin
Malaza, Arjelle
Revenues, not arrivals
• The Executive Director of the Asian Institute of
Management Center for Tourism has suggested
that the government should focus on increasing
revenues earned from tourist, instead of
counting foreign visitor arrivals. Also, he added
that the government should ramp up efforts to
develop local enterprises, which would boost
revenue and job creation. Following an initial
investigation, the government responded by
saying that they will do their best to improve the
current situation of tourism in the country that
really helped the economy in the past few years.
Questions about the case
What has been the
strategic objective of the
government involving
tourism in the case?
And
remember