Social Media

&
Communication
Ge 106 – Purposive
Communication
Group 3 Report
 Group Mates
Lindsay Anne A. Clavel

Renalyn L.Castanales

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to theAnthony
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Mercury is the closest planet
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John Justin
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Clover F. Fuyoc
 What is Social Media?
Social media is a collective term for websites and
applications that focus on communication, community-
based input, interaction, content-sharing and
collaboration.
People use social media to stay in touch and
interact with friends, family and various
communities. Businesses use social applications to
market and promote their products and track customer
concerns.
Social media has enormous traction globally. Mobile
applications make these platforms easily accessible.
Some popular examples of general social media
platforms include Twitter, Facebook and LinkedIn.
 What is Communication?
Communication is simply the act of transferring
information from one place, person or group to another.
Every communication involves (at least) one sender, a
message and a recipient. This may sound simple, but
communication is actually a very complex subject.
The transmission of the message from sender to recipient
can be affected by a huge range of things. These include
our emotions, the cultural situation, the medium used to
communicate, and even our location. The complexity is
why good communication skills are considered so
desirable by employers around the world: accurate,
effective and unambiguous communication is actually
extremely hard.
 What is the Purpose of
Social Media in Communication?

Social media allows individuals to keep in touch with

friends and extended family. Some people will use
various social media applications to network and find
career opportunities, connect with people across the
globe with like-minded interests, and share their own
thoughts, feelings, and insights online.
 Influences
1# Increased Civic As social media has
Awareness changed the way of how we
are governed by making the
process more transparent,
Before social media emerged, many leaders across the
traditional media and
world have the opportunity
government were the only two
sources of information for to voice their opinions
the civil society. However, and thoughts on priority
it has now changed for issues, by giving the
better, as it does not have people a better
any political influence over understanding of how the
what information should reach government works.
the people. It backfires
sometimes, as some
individuals or organizations
tend to misuse the power of
social media by negatively
influencing the general
public.
 Influences
2# Social Justice Social media has been
successful in bringing
people face-to-face with
Social media has brought humanitarian issues. Many
activists together, as they
social work organizations
raise their voice against any
kind of injustice going such as animal welfare,
around in the world. The old age associations,
#MeToo movement is the fundraising organizations
biggest example of social have taken to social media
injustice as it helped men to create awareness about
and women raise their voices the issues of society.
against their personal
experiences of sexual assault
or harassment. People on
social media come together to
start several campaigns
together, to get justice for
the needy.
 Influences
3# Enhanced
Social media brings
Business Marketing everything to you just
by click, including
With education incorporated everything from news to
forums and social media chat products and services.
rooms, any business can now The ease of access has
conduct webinars, promote
taken over the
events or offer courses to
people around the world for traditional ways of
free or a subscription basis. shopping, reading news
As social media is a crucial or even studying and
segment of marketing,
working.
communicating the marketing
message makes the business
strategy successful and helps
the businesses go beyond the
demographic and geographic
boundaries.
 Influences
4# Emergency Social media is known to be a
Management tool to amplify messages
across millions of people in
a fraction of seconds. As
man-made disasters, natural
For instance, in the calamities or any other
course of any natural emergency, these days being
calamity or disaster, Covid-19, social media has
there is a Facebook safety become a savior for the
people in need and help in
check feature which allows
spreading their information,
you to mark yourself safe enabling relief funds and
in disaster zones, helping supporting them.
your friends and family
know that you are safe, in
case there is no other
medium for communication
available at that point.
 Influences
With the pandemic going on,
majority of people feel
5# Online Healthcare unsafe visiting the hospital
around as they are scared,
they might catch some
infection. As online
It can save you the trip to
healthcare services has
the clinic. Saying this,
become an integral part of
there are also a few
today’s world, social media
drawbacks such as fake
has proved to be a great
doctors pretending. It is
source of communication among
sometimes difficult to
doctors and patients. Instead
confirm a doctor’s
of visiting the hospital,
credibility by just their
social media channels now
profile. However, if used
allow the doctors and
properly and ethically, the
patients to video chat to
online healthcare system has
diagnose you based on your
become a beneficia resource
symptoms, and then prescribe
for people across the world.
you medication if the illness
is not that serious.
 Influences
6# Instant For businesses, social
Customer Feedback media plays a huge role in
how they communicate with
their target audience.
Through social media, users Customer feedback is the
can give instant feedback on foremost for businesses to
the products they are using rectify their mistakes,
to their followers, they can get user opinions about
also tag the brand’s page on their products and
their posts and stories. services and to build
Influencers can become brand their brand credibility
advocates encouraging people and trust.
to try the brand’s products.
In this way, businesses get
a chance to communicate with
their users and to
understand their needs
better.
 Influences
No one likes to wait for
7# Sense of Urgency hours to get responses and
& Need to Share expect people to reply in the
timeline of the
conversations. As the sense
of urgency often make people
to places they are travelling
anxious about their family
to or if they just got
member, friend or partner not
hitched. It can be a positive
replying for a couple of
as people are getting more
hours. Social media has also
exposure and becoming
made communication for the
confident in who they are, it
youth much easier. In today’s
also has negative effects as
world, everybody wants to
it can cause an urge in
share whatever they are
people to become dependent on
doing- from restaurant orders
posting anything happening in
to concerts,
their lives or painting those
occurrences rosier than they
actually are.
Types of Social
Media &
Communication
 Types of Social
Media &
Communication
There are 2 basic types
of communications:

• Verbal Communication
• Non-Verbal Communication
 Verbal Communication
The communication happens through verbally,
vocally or through written words which express
or convey the message to other is called
verbal communication.
Example: Baby crying (vocal) is verbal
communication which express the hungry or pain
through vocally.
Verbal communication
has two types
A. Oral Communication
B. Written
Communication
 A. Oral Communication:
A communication which happens through word of
mouth, spoken words, conversations and also
any messages or information are shared or
exchanged between one another through speech
or word of mouth is called oral communication.
Example: Public speech, News reading,
Television, Radio, telephone and mobile
conversations.
B. Written Communication: A communication
happens through any word written or often
written sign which refers the languages
uses in any medium is called written
communication. Example: Simply any
handwritten, typed, Newspaper, printed
word documents, letters, books and
magazines.
 Non-Verbal Communication:
Any communication without word of mouth,
spoken words, conversation and written
languages are called Non-Verbal
Communication. It happens through signs,
symbols, colors, gestures, body language or
any facial expressions are known as non
verbal-communication. Traffic signals are
one of the best examples for non-verbal
communication.
 The types of
social media
One of the most well-known
1. Social networks types of social media is
social networks.
Many people call social
If you’re looking for networks “relationship
one of the most visual platforms” because they
types of social media allow people to connect
platforms, media sharing 2. Media sharing and build a relationship.
networks are the answer. networks You can share information,
You can create different photos, videos, and more
through these sites. These
types of social media
platforms focus on sharing
campaigns through these knowledge and connecting
media-based sites with people.
Generally, media sharing
networks focus on
sharing photos and
videos.
 The types of
social media
Blogging networks
3. Social blogging networks allow you to publish
content for your
Discussion networks audience and help them
are another specific discover it.
type of social media 4. Discussion networks
platform. These social
platforms focus on
discussing news,
information, and
opinions. People see
content threads and
join them to see what
people are commenting
or saying
 The types of
social media

When you’re running

different types of
social media
campaigns, it’s 5. Review networks
essential to know
which sites are
influenced solely by
users. Review networks
are a prime example of
social websites that
impact your audience
but depend 100% on
them
 Advantages of social media
in Communication
1. Education tool
Using social media websites, educators can create
meaningful dialogue, foster collaboration, exchange
ideas and boost student interaction.

2. Increase student collaboration

media provide a platform for learners to simply
interact one another about school assignment and
projects. Social media is an operative method to
upsurge students’ engagement in the learning process
and improve their communication skills.

.
.
 Advantages of social media
in Communication
3. Encourage student partnership
Students who cannot attend class regularly may able to
express their opinions using social media.

4. Homework Help
learners have doubts about an assignment or project
they can simply post a message requesting if anyone
can help. They are also able to write exact queries to
the teacher that other students also can see. This
enables the entire class to have access to the
response from the instructor.
 Advantages of social media
in Communication
5.Preparing students for future
When students will enter the workplace,
it will very important to use a social
network and find employment. Through
LinkedIn, students can start a
professional web presence, research a
company and link with other job seekers
and employers.
 Disadvantages of social media
in Communication
1.Lacks Emotional Connection

Too much screen time and not enough face-to-

face communication gives us fewer chances to
practice empathy or emotional connection in
general. As a result, people get worse at
“reading” each other’s emotional expressions.
When we can’t read each other to begin with,
we erode our ability to connect, and our
overall health and well-being.
Disadvantages of social media
in Communication
2. Gives People a License to be
Hurtful

Notice how people tend to have the

guts to say all sorts of nasty things
online? It’s because they think they
have a right to say harmful things
they wouldn’t say to your face
 Disadvantages of social media
in Communication
3. Decreases Face-to-Face Communication
Skills

Computer reliance could hurt a person’s

ability to have a face-to-face conversation
by making it awkward and unusual to hear
something and respond with a thoughtful
message through the spoken word because of
one’s dependence on a keyboard to convey a
message.
 Disadvantages of social media
in Communication
4. Conveys Inauthentic Expression of
Feelings
Similar to lacking emotional connections,
it increases inauthentic emotions, thus
causing it to be difficult to read what
the other person was actually
intentionally trying to mean in their
message
 Disadvantages of social media
in Communication
5. Diminishes Understanding and Thoughtfulness
Like in point #4, you find it difficult to
understand if the person was authentic in their
message, so then you lack understanding or unable to
determine someone’s level of thoughtfulness.
People are spending so much time online that they
don’t always understand the feeling, emotion and/or
character of the person they are talking to. When
you talk to someone through a message or even a
voice, you can’t always fully understand them.
 Disadvantages of social media
in Communication
6. Causes Face-to-Face Interactions to
Feel Disconnected
When you’re so used to communicating via
texting or social media messaging
platforms, and you finally see your circle
of friends or family, the face-to-face
interactions are not the same.
Thank you
for
listening