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BC - Topic 1.1 (Braun Ch1)

This document provides an introduction to business communications. It discusses 1) why businesses communicate, 2) how business communication is different than other contexts, and 3) essential communication skills for employment. Key points are that business communication uses specific conventions to meet audience needs efficiently, considers both internal and external stakeholders, and employers expect skills like communicating effectively, working in teams, and writing well.

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Anh Tran Hoang
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33 views

BC - Topic 1.1 (Braun Ch1)

This document provides an introduction to business communications. It discusses 1) why businesses communicate, 2) how business communication is different than other contexts, and 3) essential communication skills for employment. Key points are that business communication uses specific conventions to meet audience needs efficiently, considers both internal and external stakeholders, and employers expect skills like communicating effectively, working in teams, and writing well.

Uploaded by

Anh Tran Hoang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

TOPIC 1.

Introducing
Business
Communications
WHAT KNOWLEDGE WILL WE LEARN?

2. How Is Business
1. Why we
Communication
communicate?
Different?

3. What Communications 4. How to begin to


Skills Are Essential for analyze communication
Employment? situations?
5. How to makes a message
What effective?

skills will
we learn? 6. How to Analyze
communication situations?
Why we communicate?

Consider the
results we want

Adapt our
message to meet
the needs of our
audience
How Is Business Communication Different?

Business communication uses specific conventions to “get the job


done”.

These conventions help to meet your audience’s needs as


efficiently as possible:
• medium
• format
• style
• tone
How Is Business Communication Different? (cont)

Internal External
(inside the same (outside the organization)
organization)

• subordinates • customers
• peers • suppliers
• superiors • unions
• stockholders
• potential employees
• government agencies
• press
• the public
Business
Communicatio
n Conventions,
North
American
Style
What Communications Skills Are Essential for
Employment?

Fundamental Skills Personal Management Skills Teamwork Skills

Communicate Demonstrate positive attitudes Work with others


Manage information and behaviours Participate in projects and task
Use numbers Be responsible
Think and solve problems Be adaptable
Learn continuously
Work safely
What Communications Skills Are Essential for
Employment? (cont)

Interpret informal communication

Employers Speak effectively to customers and colleagues


expect entry-
level employees Work well in small groups
be able to
Write well
What Communications Skills Are
Essential for Employment? (cont)

READ: BC – TOPIC 1.1 – BRAUN – CHAPTER 1 – PAGE 8-9


Effective communicators consider the context
and ask themselves the following questions:

1. What is my purpose?
How to begin to
2. How should my information be conveyed?
analyze 3. What do I want to happen as a result?
communication 4. Who is my audience?
situations 5. Where will the communication happen?
6. When will the communication happen?
How to makes a message effective?

clear

correct concise

Remember
the five Cs

comprehensive
complete

READ: BC – TOPIC 1.1 – BRAUN – CHAPTER 1 – PAGE 10-11


How to analyze communication situation?
What are your purposes in writing?
P

Who is your audience?


A

What information must you include?


I

B • What reader benefits can you include?

O • What objections can you expect?

C • How will context influence response?

READ: BC – TOPIC 1.1 – BRAUN – CHAPTER 1 – PAGE 13-14

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