Scribd
Upload
295 views14 pages

7 C'S of Effective Communication

The document discusses the 7 C's of effective communication: (1) Completeness, (2) Conciseness, (3) Consideration, (4) Concreteness, (5) Clarity, (6) Courtesy, and (7) Correctness. It provides guidelines for each C, such as including all relevant details for completeness, eliminating unnecessary words for conciseness, focusing on the reader's needs for consideration, using specific examples for concreteness, and choosing clear language for clarity. The purpose is to teach effective business communication techniques.

Uploaded by

Scycco Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
295 views14 pages

7 C'S of Effective Communication

The document discusses the 7 C's of effective communication: (1) Completeness, (2) Conciseness, (3) Consideration, (4) Concreteness, (5) Clarity, (6) Courtesy, and (7) Correctness. It provides guidelines for each C, such as including all relevant details for completeness, eliminating unnecessary words for conciseness, focusing on the reader's needs for consideration, using specific examples for concreteness, and choosing clear language for clarity. The purpose is to teach effective business communication techniques.

Uploaded by

Scycco Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

7 C’S OF EFFECTIVE

COMMUNICATION
Lecture 10
Business Communication

Instructor: Syeda Nitashah


[email protected]
1
Learning Objectives
1. To learn about importance of communication
2. To understand Goals of communication
3. To understand 7 C’s of Communication
4. To know how to choose .

2
Importance of Communication
The word communication is derived from the
Latin term ‘communism’ which means common.

Communication is life. It is the act of influencing


and inducing others to act in the manner
intended by the speaker or writer.

Communication means sharing of ideas


Goals of Communication
Goals of
Communication
Are

•To change •To ensure


behavior understanding

•To get action •To persuade

•To give
Information
7cs of Communication
(3)
Consideration

(2) (4)
Text
Conciseness Concreteness

7cs of
(1)
Completeness Communication
(5)
are Clarity

(6)
(7) Courtesy
Correctness
Completeness

1. Answer all questions asked

2. Give something extra when desirable

Completeness 3. Message should include reader’s wants or needs

4. Check 5Ws and any other essentials

Who, What, Where, When & Why


Conciseness

1. Eliminate wordy expresstions

2. Include only relevant facts & information

Conciseness
3. Avoid unnecessary repetition

4. Organize the message logically


Consideration

1 2 3 4
Focus on ‘You’ Show reader benefit Emphasize the Apply Integrity &
instead of ‘I’ & ‘We’ or interest in reader. positive & pleasant ethics
facts
Your Message
should convey truth Always avoid that
has not been done
so far
Concreteness

1. Use Specific facts & figures

2. Avoid words like few, quick, soon etc

Concreteness 3. Use action verbs

4. The message should be specific instead of general

5. Don’t use irrelevant information


Clarity

1. Choose short, familiar & 2. Proper punctuation make the


conversational words Writing clear

3. Make the message


6. Message should
Correct, concise, complete
Clarity Readable & understandable
With consideration

5. Insert examples, tables, graphs 4. Construct effective sentences &


If necessary Paragraphs
Courtesy

Be truly tactful, thoughtful and


1 appreciative.

Omit expressions that annoy,


2 distrss or imitate hurt

Grant & apologize candidly


3
Correctness

1. Use correct level


Of language

4. Choose 2. Check the


Non-discriminatory Accuracy of facts, words
expressions And figures

3. Maintain
Acceptable writing
Mechanics
THANK YOU

13
ANY QUESTIONS !!
Contact me at [email protected]

14

You might also like