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Know About A Career in Digital Marketing

The document discusses digital marketing as a career, covering topics like what digital marketing is, common terms and techniques used like SEO, social media marketing, and email marketing. It also discusses different digital marketing roles and average salaries that range from Rs. 12 lakhs for entry-level to Rs. 24 lakhs for more experienced roles like CXO level.

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EddieBStahl
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23 views3 pages

Know About A Career in Digital Marketing

The document discusses digital marketing as a career, covering topics like what digital marketing is, common terms and techniques used like SEO, social media marketing, and email marketing. It also discusses different digital marketing roles and average salaries that range from Rs. 12 lakhs for entry-level to Rs. 24 lakhs for more experienced roles like CXO level.

Uploaded by

EddieBStahl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Know about a career in digital marketing, the digitization of

marketing and its implications

As a career, digital marketing is relatively new, with many people completely unaware of its
existence. This article will cover all you need to know about a career in digital marketing, the
digitization of marketing and its implications on the market.
To begin with, let's educate ourselves about this industry! Digital Marketing is an umbrella
term for the marketing of products or services using digital technologies, mainly on the
Internet, but also including mobile phones , display advertising , and any other digital
medium.

Trust me when I say it is an exciting field to be in; It includes SEO, SMO , SEM , video
production, PPC , blogging etc., And just like every sphere has its own jargon that needs to
be understood before delving into any work, digital marketing too, has its own jargons and
lingo that you ought to be well-versed in:

Let's get the basics right:

•Search Engine Marketing (SEM): Promoting your brand or website on search engines like
Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where
one gets charged for every click made on their add , while SEO is a strategy of getting high
ranking for specific keywords in search engines which helps you reach desired targeted
audience.

•Search Engine Optimization (SEO) : The art & science of making websites more visible to
search engine crawlers so that they could rank the site higher in SERPs . Works similarly as
SEM in promoting your website on search engines. 2. Social media marketing (SMM):
Promoting your content, products or services through social media platforms like Facebook ,
LinkedIn etc.,

•Content Marketing: It's a process of creating and sharing valuable & relevant content with
the target audience to attract & retain customers . Creating brand awareness and building
customer trust is one such benefit of this strategy.

•Email Marketing: Sending promotional messages to email subscribers via newsletters, e-


books etc., Is another form of digital marketing; this helps you establish a two-way
communication with customers and remain visible to them over time . According to an
estimate by the Statistic Brain Research Institute, around 94% of online shoppers made
purchases after receiving emails from businesses! 5. Conversion Rate Optimization (CRO) :
It is a process of maximizing the number of site visitors who become customers .

Now, let's talk about the different types of marketers & their work profiles. Based on your

personality type, you can look to enter any of these fields:

•Business / Client side digital marketing roles include working as a brand manager, account
director or client services director.

•Agency-side roles are that of an SEO manager , PPC manager or UI designer .

•Job roles in publisher sites are also available e.g., An advertising operations analyst for
Google AdSense ; Online sales promotion associate for Home Depot etc., These are just few
examples; the options are vast!

So now you know all about digital marketing! Right?

Here's a step by step guide on what you should do next:


1.Decide the field you want to work in.

2.Find out the best digital marketing institute in Ahmedabad, list of digital marketing training
institutes in India or top digital marketing course in Ahmedabad

3.Make a plan for financing your education

4.Enroll and commence your online/offline digital marketing courses through an institute

5.Apply to job openings through websites like LinkedIn, and naukri.com 6 . Get hired and

achieve your dream career!

BONUS : Yes, You can also grab our amazing FREE e-book that will introduce you to all the
jobs available in the industry and help you choose your best fit! Grab it here: The Ultimate
Guide To A Successful Career In Digital Marketing: Your Roadmap Towards Digital
Dominance
Right, so now you have a good idea about digital marketing. But there are still things left to
know? Of course! Like how much can you earn as a digital marketing executive? What are
the average salaries of digital marketers in India? Well, keep reading for more details:

A well-written resume is your ticket to any career; Here's an example of how it should be like
- Resume Format 2017

Digital marketers usually work with computers and also need basic knowledge of MS Office
suite applications (including word processing, spreadsheet editing etc.,) . But apart from
technical knowledge, what really plays a pivotal role is your ability to think out-of-the-box and
use your own creatively to solve problems.

And the more marketable skill you have, higher is your salary range! Now that's something to
cheer about!

Digital marketing careers are in great demand these days; More than 47% of marketers
believe digital marketing will grow even further with time, so now is an excellent time to begin
your career in this field.

That's true! But here comes the most important question - How much can you earn as a
digital marketer? Well, typically Digital Marketers' salary ranges between Rs 12 lakhs/annum
(Entry level) - 24 lakhs/annum (CXO Level) depending on their experience designation

Here's an example - For a digital marketer with an experience of just three years as a
marketing-executive, the median salary is Rs 7.4 lakhs per annum. But for those who have
been working as a strategic consultant can expect much higher salaries

In conclusion, I would say that digital marketing courses help you learn all aspects of this field
so that you can ace interviews and also get great jobs easily . Most reputed institutes offer
certificates, diplomas and even degrees depending on your interest and capacity for work!
And you can also watch videos from the world's best digital marketers at YouTube . Sound
good so far? What are you waiting for? Get started today! Whether you are willing to begin
your career in digital marketing, or simply want to increase knowledge about this field, there
are tons of resources available online . All you have to do is invest a little time and
effort.

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