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Vignesh

This document summarizes a study on the impact of product-specific factors on customer awareness levels at CK Airtech India Pvt. Ltd. The objectives are to analyze qualitative and quantitative influences on customer awareness of air pollution control products and assess the impact of advertising. A questionnaire with 26 questions was administered to 100 customers in Hosur to collect data on factors like product quality, advertising exposure, price, complaints handling and environmental awareness programs. The findings will help CK Airtech improve new product development and better understand customer expectations.

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Vignesh Thavaraj
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46 views13 pages

Vignesh

This document summarizes a study on the impact of product-specific factors on customer awareness levels at CK Airtech India Pvt. Ltd. The objectives are to analyze qualitative and quantitative influences on customer awareness of air pollution control products and assess the impact of advertising. A questionnaire with 26 questions was administered to 100 customers in Hosur to collect data on factors like product quality, advertising exposure, price, complaints handling and environmental awareness programs. The findings will help CK Airtech improve new product development and better understand customer expectations.

Uploaded by

Vignesh Thavaraj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A study on impact of product specific factors on the

level of awareness of customers in CK Airtech India


Pvt.Ltd.

By
Vignesh.T
Under the guidance of:
Mr.Vivek Subramaniam
INTRODUCTION ABOUT THE
COMPANY

• CK Airtech was started in the year 1995 promoted by well-


qualified technocrats with an objective to manufacture Air
Pollution Control Equipments with word class technology.
• CK Airtech an integrated manufacturing facility in an
industrial town called Hosur close to Bangalore Airport as
well as to Chennai Seaport.
PRODUCTS
• Centrifugal Blowers.
• Centralized dust Extraction system including Bag Houses with
pulse jet cleaning.
• Cyclones and multi cyclones for filtering flue gas from boilers
/ furnaces.
• Unit dust collectors.
• Wet scrubbers with packed tower, spray tower with Mist
eliminator etc.
• Fresh / clean air ventilation systems.
• Down draft tables.
MAJOR CUSTOMERS
• Rashtriya Chemicals & Fertilizers - Mumbai.
• Divis Laboratories Ltd., - Hyderabad.
• TVS Group companies - Hosur.
• Titan Industries - Hosur.
• Flakat woods - New Delhi.
• Amararaja Batteries Ltd., - Tirupathi.
• Biesse Manufacturing company PLtd., - Bangalore.
• Sterlite Industries ltd., - Tuticorin.
• Pucaro IKC India - Gujarat.
OBJECTIVES OF THE STUDY
Primary objective:
To study about the influence of product specific factors on the
level of awareness of customers.
Secondary objective:
• To analyze the qualitative and quantitative factors influencing
the level of customers awareness of air pollution controlling
pipes of CK Airtech India Pvt Ltd.
• To assess the influence of advertising and promotional
strategies on the level of brand awareness of the products of
CK Airtech Pvt Ltd.
• To know about the nature of product offered by the company
to their customers.
SCOPE OF THE STUDY

• This study helps them to improve their new product


development and implementation process.
• This study helps to fill gap between
the manufacturers and customers.
• This study enables them to improve their product
quality and production process.
• The study would enable the company to know about
the customers expectations on new
product development.
RESEARCH METHODOLOGY

Descriptive research method

Sampling population – 100 Samples

Sampling Technique
Simple Random Sampling Method

Population – Hosur people

Data collection method – Questionnaire


QUESTIONNAIRE

1. Name :
2. Designation:
3. Gender:
a) Male b) Female:
4. Age:
a) Below 20 years b) 20-30 years
c) 40-50 years c) above 50 years
5. Monthly Income
a) Blow 5,000.Rs b) 5,000-10,000.Rs
c) 10,000-15,000.Rs d) above 15,000.Rs
6. Is the quality of the product satisfying?
a) Highly satisfied b) satisfied c) dissatisfied d) highly
dissatisfied
7. What is your opinion about the product?
a) Excellent b) good c) average d) poor e) very poor
8. How do you know about the CK Airtech Apparels products?
a) Friends b) Neighbours c) Relations d) Advertisement
e) Others
9. How would you rate the overall quality of service provided by
the CK Airtech?
a) Very good b) Good c) Neither good or bad d) bad e)
very bad
10. How many times have you seen an advertisement for this
product?
a) 0 b) 1 c) 2 d) 3 e) More than 3 times
11. Which of the following ads have you seen?
a) Billboard b) Newspaper c) Magazine
d) Online Banner Ad e) TV Commercial
12. Has the product you have received been damaged during the transport?
a) Yes b) No
13. Which is your evaluation about the quality of our products in relation
to the price?
a) Very high b) High c) Neither high or low d) Low e) Very low
14. Whether the design of the product is satisfied to the customer?
a) Highly satisfied b) Satisfied c) neither satisfied nor dissatisfied
d) Dissatisfied e) Highly dissatisfied
15. What kind of additional benefits do you look for when seeing
advertising?
a) Discount rate b) Offers c) Competitors d) Comparison of products
e) Price
16. Whether there are giving price deduction?
a) Very often b) often c) neither often nor rarely d) rarely e) Very rarely
17. Did they understand customer expectation about the product?
a) Yes b) No
18. Whether they are reading the customer complaints?
a) Regularly b) Weekly c) Monthly d) Sometimes e) Yearly
19. Whether they are showing product differentiation from company to
company?
a) Depends on Quality b) Depends on Quantity c) Depends on price
20. Whether they are conducting any environmental awareness program?
a) Yes b) No
21. How many times they are conducting environmental awareness program?
a) Monthly b) Quarterly c) Half-yearly d) Yearly
22. How will the awareness program reached the customers?
a) Pamphlets b) Newspaper c) TV channels d) Journals e) Others
23. Where they are issuing safety measurement instruction about the product?
a) Yes b) No
24. Whether they are giving response to the customers?
A) Yes b) No
25. Which way they are responding to the customers clearly?
a) Directly b) E-mail c) Mobile (SMS)
26. Do you have any suggestion?
a) Yes b) No
If Yes means, give your valid
suggestion---------------------------------------------------------------------------------
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