Business Communication

Session 1

International Undergraduate Program

Faculty of Economics and Business
Universitas Diponegoro
About The Class
 Lecturer: Cahyaningratri, S.E., M.Buss.
 Email: [email protected]
 Ms. Teams Private Chat/Whatsapp: +62 858 6600 0326

Online & Interactive

 Microsoft Teams (Class resources, assignments, miscellaneous)
 Zoom Classroom Every Thursday 15.30 (Class X); Friday 13.00 (Class Y), 15.30 (Class G)
 To maintain the quality of online education:
 All students are required to be on camera during all zoom meetings.
 Students availability during online session will be monitored continuously by the lecturer; make sure to use
Nickname_Full Name on your Zoom Name
 In every unwanted circumstances, e.g. connection problems, students are required to inform the lecturer through
Ms. Teams Private Chat/Whatsapp.

 Class conducted entirely in English – Including Class Conversation and Discussion.

 Do the reading and be ready for every session.
2
Books and
References
 Text Book
 Bovee and Thill (2018)

 Additional materials and references

will be provided as necessary

3
Topics
  Topics References
Session 1 1. Professional Business Communication Process in the Mobile, Digital and Social Era Boveé Chapter 1, 3
2. Communication in Business: Collaboration, Interpersonal Communication and Business Ethics
3. Intercultural Communication

Session 2 1. Theory of Business Presentation Boveé Chapter 16, 17

2. Improving Communication Performance Through Presentations Using Slides and Other Visual Tools
3. Preparation for Business Presentation Practice

Session 3 1. Basics of Business Correspondence Boveé Chapter 4, 5, 6

2. Planning Business Messages
3. Practice of Making Business Messages

Session 4 1. Organizing Business Messages Boveé Chapter 4, 5, 6

2. Revision of Business Message
3. Practice Revising Business Messages

Session 5 1. Writing Direct Request Boveé Chapter 10

2. Writing Routine Message Requests and Positive Messages
3. Practice Writing Direct Request Messages, Routine Messages, and Positive Messages

Session 6 1. Writing Bad News Boveé Chapter 11, 12

2. Writing Persuasive Messages
3. Practice Writing Bad News and Persuasive Messages

Session 7 1. Writing a Job Application Letter Boveé Chapter 19

2. Practice Writing Job Application Letters

Mid Semester Examination    

4
Topics
Session 8 1. Stages of Writing CV Boveé Chapter 18
2. Practice Writing CV and Cover Letter

Session 9 1. Concepts and Theory of the Job Interview Process Boveé Chapter 19
2. Job Interview Practice

Session 10 1. Planning Reports and Proposals Boveé Chapter 14, 15

2. Business Proposal Writing Practice

Session 11 1. Writing a Short Report Boveé Chapter 14, 15

2. Formal Report Writing
3. Practice Making Short Reports and Formal Reports

Session 12 1. Communication Theories Relating to Meeting Procedures Boveé Chapter 2

2. Practice Planning Meetings
3. Meeting Role Playing

Session 13 Business Communication Technology Boveé Chapter 7, 8, 9

(Digital Media, Social Media & Visual Media)

Session 14 The Practice of Using Technology in Business Communication Boveé Chapter 7, 8, 9

Final Examination    

5
 Understanding
The Foundations
of Business
Communication
Professional Business Communication Process in the Mobile,
Digital and Social Era
Communication in Business: Collaboration, Interpersonal
Communication and Business Ethics
Intercultural Communication
Understanding Communication
 Communication is the process of transferring information and meaning
between senders and receivers.

The Basic Communication Process

Eight-step model is a simplified view of how communication works
in real life; understanding this basic model is vital to improving
your communication skills.
7
 Why Communication Matters?

• Ambition and great ideas aren’t enough; you need to be

To Your able to communicate with people to succeed in business.
Career • Strong communication skills give you an advantage in the
job market.

• Effective communication yields numerous business benefits.

To The • Opportunities to influence conversations, perceptions, and
Compan trends.
• Increased productivity and faster problem solving.
y • Clearer and more persuasive marketing messages.

Effective messages are practical, factual, concise, clear, and persuasive.

8
 COMMUNICATING IN AN ORGANIZATIONAL CONTEXT
 A company’s formal communication network mirrors its organizational
structure.

The formal communication network

is defined by the relationships
between the various job positions in
the organization.

Messages can flow upward (from a lower-level employee to a higher-level employee),

downward (from a higher-level employee to a lower-level employee), and horizontally
9
(between employees at the same or similar levels across the organization).
Barriers in the Communication Environment
 A number of barriers can block or distort messages before they reach the intended
audience.

Noise and distractions

Competing messages

Filters

Channel breakdowns

Minimizing barriers and distractions in the communication

environment is everyone’s responsibility. 10
INSIDE THE MIND OF YOUR AUDIENCE

 To truly receive a message, audience members need to sense it, select it, then
perceive it as a message.

• Consider audience expectations

How • Ensure ease of use
Audiences • Emphasize familiarity
• Practice empathy (their needs
Receive and wants)
Messages • Design for compatibility (across
devices)

• A received message doesn’t

“mean” anything until the
recipient decodes it and assigns
How meaning to it, and there is no
guarantee the receiver will assign
Audiences the same meaning the sender
Decode intended.
Messages • Selective perception occurs when
people ignore or distort incoming
information to fit their
preconceived notions of reality.

• Audiences will likely respond to a

message if they remember it, if
How they’re able to respond, and if
they’re properly motivated to do
Audiences so.
Respond to • By explaining how audiences will
Messages benefit by responding positively to
your messages, you’ll increase
their motivation to respond.
11
THE SOCIAL COMMUNICATION MODEL & MOBILE REVOLUTION
 The conversational and interactive social communication model is
revolutionizing business communication.

The social communication model can

increase the speed of communication,
reduce costs, improve access to
expertise, and boost employee
satisfaction.

For all their advantages, social media

tools also present a number of
communication challenges.
12
REDEFINING THE OFFICE
13
REDEFINING THE OFFICE
14
COLLABORATING AND SHARING INFORMATION

15
CONNECTING WITH STAKEHOLDERS &
BUILDING COMMUNITIES
16
 Committing to Ethical
and Legal
Communication
 Ethics are the accepted principles of
conduct that govern behavior within a
society.
 Ethical behavior is a companywide
concern, but because communication
efforts are the public face of a company,
they are subjected to particularly
rigorous scrutiny from regulators,
legislators, investors, consumer groups,
environmental groups, labor
organizations, and anyone else affected
by business activities.
 Ethical communication includes all
relevant information, is true in every
sense, and is not deceptive in any way.

17
 Plagiarizing Omitting essential information Selective misquoting

Failing to respect privacy or

Misrepresenting numbers Distorting visuals 18
information security needs
DISTINGUISHING ETHICAL DILEMMAS
FROM ETHICAL LAPSES

An ethical dilemma is a choice

between alternatives that may not
be clearly right or clearly wrong.

An ethical lapse is making a choice

you know to be unethical.

19
 Unethical Communication

Ethical Communication
20
ENSURING LEGAL COMMUNICATION
 In addition to ethical guidelines, business communication is also bound by a
wide variety of laws and regulations, including the following areas:

Promotional communication

Contracts

Employment communication

Intellectual property

Financial reporting

Defamation

Transparency requirements 21
Components of Successful Intercultural Communication
 Communicating in a
diverse business
environment is not
always an easy task,
but you can continue to
improve your sensitivity
and build your skills as
you progress in your
career.

 You can avoid

ethnocentrism and
stereotyping by
avoiding assumptions,
withholding judgment,
and accepting
differences.
22
Any question?

23
 Thank you,
see you next
week!

24