Chapter 2 Part 3 - Ratio Analysis
Chapter 2 Part 3 - Ratio Analysis
The Gross Profit Margin (GPM) measures the percentage of sales revenue remaining after
the firm has paid the cost of goods sold, and is calculated as:
𝐆𝐫𝐨𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐭
𝐆𝐫𝐨𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐚𝐫𝐠𝐢𝐧 ( 𝐆𝐏𝐌 ) =
𝐒𝐚𝐥𝐞𝐬
OR
𝐒𝐚𝐥𝐞𝐬 − 𝐂𝐎𝐆𝐒
𝐆𝐏𝐌 =
𝐒𝐚𝐥𝐞𝐬
Profitability Ratios
• Gross profit the first level of profitability, tells analysts how good a
company is at creating a product or providing a service compared to
its competitors.
• The GPM affected by the price of the good, the cost of production
and the sales. If the cost of goods increases, or price has decreased, or
sales decreased the GPM will definitely decline.
NPM is a good measure of the firm’s success with respect to earnings on sales,
but it MUST be evaluated within the industry!
Profitability Ratios
The Earnings per share ratio (EPS ratio) measures the amount of a
company's net income that is theoretically available for payment to
the equity (common stock) holders and is calculated as:
𝐄𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞𝐭𝐨𝐂𝐨𝐦𝐦𝐨𝐧𝐒𝐭𝐨𝐜𝐤𝐡𝐨𝐥𝐝𝐞𝐫𝐬
𝐄𝐏𝐒=
𝐍𝐮𝐦𝐛𝐞𝐫𝐨𝐟 𝐒𝐡𝐚𝐫𝐞𝐬𝐨𝐟 𝐂𝐨𝐦𝐦𝐨𝐧𝐒𝐭𝐨𝐜𝐤𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠
Profitability Ratios
𝐄𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐭𝐨𝐂𝐨𝐦𝐦𝐨𝐧 𝐒𝐭𝐨𝐜𝐤𝐡𝐨𝐥𝐝𝐞𝐫𝐬
(𝐑𝐎𝐄)=
𝐂𝐨𝐦𝐦𝐨𝐧 𝐒𝐭𝐨𝐜𝐤 𝐄𝐪𝐮𝐢𝐭𝐲
In other words, it measures the profitability of a corporation in
relation to stockholders’ equity.
Profitability Ratios
Interpretation:
For every dollar of common stockholders’ equity generates …$
dollar of net income
The higher the ROE, the more efficient a company's management is
at generating income and growth from its equity financing.
This is an important measurement for potential investors because
they want to see how efficiently a company will use their money to
generate net income.
Solved
Example
Calculate the liquidity and activity ratios and then interpret each
ratio.
Note: the firm`s purchases represent 70% of the annual sales
Ratio Actual 2011 Actual 2012 Industry Average