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Globalization and Cultural Studies

This document discusses globalization, cultural studies, and the impact of popular culture. It defines globalization as international business operations and influence, and cultural studies as investigating how culture shapes experiences and society. Popular culture, including media, influences lifestyles and attitudes. While popular culture fosters social bonds, it can also increase crime and mental health issues. The media both positively spreads culture through travel and business, but can also distort cultures and promote addiction among youth.

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Shruti Aher
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32 views

Globalization and Cultural Studies

This document discusses globalization, cultural studies, and the impact of popular culture. It defines globalization as international business operations and influence, and cultural studies as investigating how culture shapes experiences and society. Popular culture, including media, influences lifestyles and attitudes. While popular culture fosters social bonds, it can also increase crime and mental health issues. The media both positively spreads culture through travel and business, but can also distort cultures and promote addiction among youth.

Uploaded by

Shruti Aher
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Globalization and cultural studies

What is Globaliazation and Cultural


Studies?
Globalization is the process by which businesses or other
organizations develop international influence or start
operating on an international scale. Cultural studies is an
innovative interdisciplinary field of research and teaching
that investigates the ways in which “culture” creates and
transforms individual experiences, everyday life, social
relations and power. Cultural studies and globalization together
can be known as cultural globalization. It refers to the exchange of
ideas, meanings, and values around the world which has an impact
on the social behaviour. The common way for this proccess to be
influenced is by the Internet, popular culture media, and
international travel.
What is Popular culture?
Popular culture is generally recognized by
members of a society as a set of the practices,
beliefs and objects that are dominant or
ubiquitous in a society at a given point in time.
Popular culture also encompasses the activities
and feelings produced as a result of interaction
with these dominant objects. Heavily influenced
in lives of people in a given society. Therefore,
popular culture has a way of influencing an
individual's attitudes towards certain topics.
Impact of Popular Culture on Society
 Pop culture affects society in many ways. The first and most
rudimentary effect of pop culture is how it builds and
strengthens interactions with people who are also into the
same kind of things. Events to celebrate pop culture such as
Comic-con help foster bonds among people of different
background

 People prefer netflix, Amazon prime, hotstar for quality


content rather than typical serials on television
Impact of Popular Culture on
Lifestyle.

 Popular cultural items include film, television programs and


commercials, video games, Internet memes, brand names and
symbols, sports, slang words and catch phrases, clothing fads
and even food.

 As far as lifestyle is concerned people's eating habits like


dominos and McDonald's has increased over the years.
Positive and Negative relationship
between the Media and Culture.
Media as a culture Industries: Media influences culture on daily
basis. The social media, old media or every form which connects
the society to various cultures has a positive and negative
impact

 Positive impact: People know what is quality content. Development in


business and technology, Travelling is easier and quicker. Tourism has
increased.
 Negative: People are exposed to the word regardless their age and thus
the number of crimes have increased. Aggression, depression, body-
shaming and mental health are affected and thus the blame comes on the
culture and media. Addiction is most common concern of media and the
youth is easily affected.
Distortion of Culture
 To disort means to put something out of shape or to
misrepresent facts. Media is uspposed to accurately represent
facts of culture. At times, we find that media does not do this
sincerely. Cultures are shown diffrently feom what they actually
are. For instance, Asians and Asian culture is generally depicted
to be backward and different. Indian culture is also presented as
being rigid, backward and at certain points of time even as being
strange. What media does is highlight only certain elements of a
particular culture out of context and show them from a negative
point of view. Sometimes, the valid reasons behind the unique
cultural practices are left unexplained and hence very often they
get misunderstood. However, even though media is responsible
for creating a newglobal culture and also been instrumental in
promoting culural tolerance throughout the world, yet many a
times it does distort culture.
Advertising
• The unlimited culture commodity: Culture is informed by a society’s
customs and traditions. The advertisings or advertisements of products
potray a certain role in the cultural and media development.
• Example: Assumptions about different cultures vary greatly depending on
where in the world you’re from. In one study a group of people from
Japan and Mexico were asked what they thought of Americans. The
Japanese said they were relaxed, friendly, spontaneous, uninhibited,
emotional and impulsive. The Mexicans said they were hurried, serious,
reserved, restrained, composed and methodical
Thank you
• Shruti Aher (02)
• Hritik Manve (18)
• Dhruveen Reet (23)
• Fardin Khan (24)
• Sohan Solanki (34)
• Sakshi Kadam (38)

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