Tang Dhong

Tech
Struggling Electric Vehicle Development
 Introduction
- Increase of EV 2 wheeler production in Indonesia
- One of important EV 2 wheeler part is battery pack
- There aren’t many E-Bike repairshop or partshop that can fix E-Bike
problem
- New battery pack condition that available on market is relatively still
expensive
- There are E-Bike conversion service needs to upgrade their bikes
- Tang Dhong Tech is exist to fulfill their maintenance needs for now
especially in Bandung, West Java
 Problem Solution
- “C&G Battery” DIY battery pack for E-Bike with affordable
price and relatively long warranty
- Equipped with compatible charger and unique battery
cover design
- “Check&Go” E-Bike conversion service that can be
customized
 Market
Target Size
Customer No. Description Value Unit
1. Indonesia Bike Users 2020 According to 22.300.000 User
- This business is niche market base Happy MTB Bike

from Vehicle Service → EV Service → 2. Bike Users untill Desember 2021 22.800.000 User

Road EV Service → EV 2 Wheeler 3. Quantity of Using Check&Go E-Bike 1 Time per User
Service → E-Bike Battery & Conversion Conversion Service

Service 4. Average Income on Every Conversion 150.000 IDR per User

- Tang Dhong Tech choose Bandung as Service

5. Average Income on Battery Pack Sales 2.500.000 IDR per Month
initial location to execute this business
- Although it's relatively small market, 6. Average Income on E-Bike Kit Sales 2.500.000 IDR per Month

this business field certainly grow up 7. Total Available Market (TAM) 3,42 Trillion IDR per Year

because strong support from 8. Serviceable Available Market (SAM) 68,4 Billion IDR per Year
government 9. Serviceable Obtainable Market (SOM) 3,42 Billion IDR per Year
   Designed for: Designed by: Date: Version:
BUSINESS MODEL CANVAS Tang Dhong Tech Agung Rizqi O 12/10/2021 2
     
Key Partners Key Activities Solution Customer Relationships Target Market
Supplier : Main Activities : C&G Battery : How to Get In Touch with Customer Target :
     DIY Li-ion E-Bike Customers :  
EV Battery Components  Procurement of Battery Pack   Bike users 17+ years
Producer/Distributor Goods Equipped with  Call Center old, has an income
   Battery Pack Compatible Charger  Social Media minimum IDR 2 million,
Partners : Production  Customized Battery and SHS minimum
   Marketing Pack Specification educational
 E-Bike Repairshop & and warranty background
Conversion applies  
 Advertisement Vendor Key Resources Channels Business Target :
Asset : Chek&Go : Channels and Distribution : E-Bike Repairshop
  E-Bike Conversion   Bandung
 Employee Service  Existing E-Bike
 Production Repairshop &
Equipment Conversion
Cost Structure Revenue Streams
Spending Fund : Income :
 Purchasing Production Equipment
 Supplying Battery Components  Battery Pack Sales
 Employee Salary  Installation Services
 Marketing Cost  E-Bike Conversion Service
 Competitors
Servis Sepeda
Check&Go
- Since 2021
Listrik Pak Diki
- Since 2018
- E-Bike Conversion Service - No Conversion
- Unique DIY Battery Pack Service
Cover - eBike Service Only
- Affordable Price
Bike Emperor
Petrikbike
- Since 2015
Indonesia
- Home Service - Since 2017
- 2 Wheeler EV Service - No Unique E-Bike
- Relatively Expensive Battery Design
- eBike Conversion Only
 Go to Market

B2B Focus Digital Market Portfolio Build

There are still few E-Bike E-Bike user needs usually Check&Go and C&GBattery are
users in Bandung, so it found in social media like newborn baby so it
will benefitable if collab such WhatsApp and needs portfolio to be well
with existing E-Bike Facebook known for target market
repairshop
 Status Quo
- Change of startup plan regarding
Users 0
building rental for repairshop
- Human resource problem to Prototype 1
execute the business activity
- There are several technical Clients 3
problem for prototyping battery Form Respondents 6
pack and E-Bike
 Roadmap Semester II - 2021
- Change of RAB -Evaluate prototyping and financial
- Procurement of battery components -Advanced prototyping C&Gbattery and
- Having a relation with existing E-Bike repairshop E-Bike Conversion

Oktober Desember

September November
- Survey for repairshop rental - Create social media content to promote the prototype
(cancelled) - Prototyping battery pack for E-Bike
- Listing service equipment needed
 Progress Metric

Partnership User Problem Solution Fit

1. eBike service Bandung No users product yet, but 6 Respondent for e-Bike
2. eBike conversion Bandung there are 58 Followers conversion form
3. EV battery components supplier Instagram Business Account

1 2 3 4 5
Testing Prototype MSC
100% : Battery pack working 1. At least 10 EV repairshop business will pay
properly, battery covered by for our battery pack at certain months
sheet foam and put in special 2. At least 5 bike users will pay for e-bike
bag conversion service at the end of 2021
 Promotion & Prototype Demo Video:
C&G Battery

1. https://www.youtube.com/watch?v=hvMM-TTpyjw

2. https://drive.google.com/file/d/19yMObqgapaOb65qDLVdd5cyS37rZmimm/view?usp=sharing
 Our Team

Agung Rizqi Atmo Sasmito Erika Yuono

CEO CTO CFO
Final Year Student of Final Year Student of Fresh Graduate of
Mechanical Engineering ITB Electrical Engineering ITS Management ITB
Summary
Tang Dhong Tech is very
optimistic to face the
challenges for startup
sustainability. One by one
important step must be done
with careful consideration.
We believe that no result
betray the effort, so we have
to keep calm and stay
struggle
 Thanks!
Do you have any questions?

[email protected]

+62 851 5647 7151

@cngbattery
CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon and
infographics & images by Freepik