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Propaganda Analysis - Presentation

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31 views

Propaganda Analysis - Presentation

Uploaded by

npap23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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In 1937, Edward Filene helped establish the Institute of Propaganda Analysis.

The goal of this


institution was to help educate the American public and to understand the techniques by which
propaganda is spread. Filene and his fellow researchers identified seven techniques used by
propagandists.

Name Calling
Using negative or discriminatory words, propagandists arouse suspicion and prejudice. The goal
is to create an overall dislike of a group of people, so verbally attacking their beliefs, institutions,
leaders or religion is fair game. Name calling is often used in ridiculing cartoons or writing.

Glittering Generalities
Using slogans or simple catchphrases, propagandists make generalized statements attractive to
their audience. Usually these statements involve ideas of love, honor, glory, peace, family
values, freedom, patriotism -- anything general enough to inspire pride. These statements
usually say very little, so they cannot be proved or disproved.

Transfer
A transfer associates a revered symbol with an idea the propagandist wants to promote. If an
idea can be linked with, say, a flag, it has a greater chance of winning popular approval. The stir
of emotions makes it difficult for people to clear their minds and think critically.
Testimonial
A testimonial makes an association between a respected or authoritative person and the cause.
The hope is that the respected person will lead others to follow his ideas. It is similar to a
celebrity endorsement of a product.

Plain Folks
The goal of this technique is to convince the audience that the spokesman is like them and
shares their woes and concerns. Using plain language and mannerisms, he is able to build trust
by his followers.

Bandwagon
This technique capitalizes on the human drive to be part of a crowd, a member of the winning
team. By creating the illusion that widespread support exists, the propagandist hopes those
who are on the fence will join the cause. If they refuse, this technique seeks to make them feel
isolated.

Card Stacking
By using only those facts that support their ideas, propagandists can make it seem that their
way is the only correct way. The aim of card stacking is for the audience to assume these facts
are conclusive. By "stacking cards against the truth," propagandists can control the beliefs of
their audience.

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