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Creativity, Innovation, and Entrepreneurship: Osama Al Khajah

Creativity, innovation, and entrepreneurship are closely related. Creativity involves developing new ideas, while innovation applies those ideas to problems and opportunities to improve people's lives. Entrepreneurship marries creative ideas with business structure to bring innovations to market. The entrepreneurship process involves applying creativity through a systematic, disciplined approach. Barriers to creativity can be overcome by questioning assumptions and combining ideas in new ways. Innovation comes in many forms, from new products to improved processes, and relies on principles like being action-oriented and keeping solutions simple. Entrepreneurs play a key role in nurturing ideas through the innovation process and bringing innovations to customers.

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Mohamed Ahmed Rammadan
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126 views17 pages

Creativity, Innovation, and Entrepreneurship: Osama Al Khajah

Creativity, innovation, and entrepreneurship are closely related. Creativity involves developing new ideas, while innovation applies those ideas to problems and opportunities to improve people's lives. Entrepreneurship marries creative ideas with business structure to bring innovations to market. The entrepreneurship process involves applying creativity through a systematic, disciplined approach. Barriers to creativity can be overcome by questioning assumptions and combining ideas in new ways. Innovation comes in many forms, from new products to improved processes, and relies on principles like being action-oriented and keeping solutions simple. Entrepreneurs play a key role in nurturing ideas through the innovation process and bringing innovations to customers.

Uploaded by

Mohamed Ahmed Rammadan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Creativity, Innovation , and Entrepreneurship

Osama Al Khajah

2nd July 2013


Creativity, innovation and entrepreneurship

Creativity is thinking new things, and innovation is


doing new things

 Creativity is the ability to develop new ideas and to


discover new ways of looking at problems and
opportunities.
 Innovation is the ability to apply creative solutions to
those problems and opportunities in order to
enhance people’s lives or to enrich society

Creativity + Innovation = Entrepreneurship

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From Creativity to Entrepreneurship

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Creativity, innovation and entrepreneurship

 Entrepreneurship is the result of a disciplined, systematic


process of applying creativity and innovation to needs and
opportunities in the marketplace.

 Researchers believe that entrepreneurs succeed by thinking


and doing new things or old things in new ways .

 Entrepreneurs are those who marry their creative ideas with the
purposeful action and structure of a business.

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Creativity

There are four phases which can help to remove ‘idea blocks’ to
enhance creative thinking.
 
The four phases with their important activities are as follows:
 
 1: background or knowledge accumulation e.g. reading,
professional conferences, talking, visit to library
 2: incubation process e.g. ‘sleep on it’, exercise,
 3: idea experience, usually this phase slowly but surely
formulates the solution
 4: evaluation and implementation e.g. prototypes, advice.

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Creativity

 Characteristics of successful entrepreneurs generally include


a positive self-image, being motivated by challenging
problems, being sensitive to the world around them, and being
good at gathering different ideas in a short amount of time.
 It is not necessary to possess all of these characteristics to be
successful.
 Developing creativity is a process of changing the way you
look at things. To do this you must look for different
relationships between people and things.
 Another way to be more creative is to view people and things
in terms of how they can be used to satisfy needs (both as
resources and problem solvers).

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Creativity

The following questions are designed to boost the imagination and


can help develop creativity:
 1. Is there a new way to do it?
 2. Can you give it a new twist?
 3. Do you merely need more of the same?
 4. Do you just need less of the same?
 5. Is there a substitute?
 6. Can the parts be rearranged?
 7. What if we do just the opposite?
 8. Can ideas be combined?
 9. Can we put it to other uses?
 10. What else could we make from this?
 11. Are there other markets for it?
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Creativity

Be aware that there are numerous barriers to creativity, including:


 1. searching for the one ‘right’ answer
 2. focusing on being logical
 3. blindly following the rules
 4. constantly being practical
 5. becoming overly specialised
 6. avoiding ambiguity
 7. fearing looking foolish
 8. fearing mistakes and failure
 9. believing that ‘I’m not creative

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Innovation

Schumpeter (1934) was first to point out the importance of new


value created by entrepreneurs.

More recently, Carland, Hoy, Boulton and Carland (1984) extended


and specified Schumpeter’s idea, saying that entrepreneurs:

  introduce new goods


 introduce new services
 introduce new methods of production
 open new markets
 open new sources of supply
 re-organise industry.
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Innovation

There are four distinct types of innovation, these are as follows:

 Invention - described as the creation of a new product, service


or process

 Extension - the expansion of a product, service or process

 Duplication - defined as replication of an already existing


product, service or process

 Synthesis - the combination of existing concepts and factors into


a new formulation
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Innovation

Five Myths
 There are several myths associated with innovation.

 Five myths are presented:  


 innovation is planned and predictable
 technical specifications should be thoroughly prepared in
advance
 creativity relies on dreams and blue-sky ideas
 big projects will develop better innovations than smaller
ones, and
 technology is the driving force of innovation and success.  

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Innovation

Five Myths...cont

Whilst Innovation encompasses a large area, it is essential to point


out that there are a number of principles of innovation. An
important message here is that entrepreneurs must realise that
these principles exist and that they can be learned.

 One of the principles is to be action-oriented. The entrepreneur


must always be looking for new ideas.
 Making the product, process or service simple and
understandable is another example of a principle of innovation.

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Process of Innovation Ecosystem

FACILITATORS
Building the Proving the Growing the
Creating the Idea
idea idea idea

Employees /
Entrepreneurial Reaching out
Idea research action to customers
infrastructure/
resources

Risk Rewards

Low
Access to Capital High
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Summary

Entrepreneurship has been described as an action-oriented way of


thinking, the focus of which is creativity, innovation and change.
Therefore, it is not surprising to see that entrepreneurs are among
the more creative and innovative players of organizational change.

It is the entrepreneurs’ business to generate or add value as they


venture, introducing new forms, new organizations, new products
and new language to the world at large.

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Summary … cont

In this topic we looked at the more creative side of


entrepreneurship – the value adding, innovative and organization-
creating aspects, recognizing that creativity requires someone (like
an entrepreneur) to add value in the marketplace through the
innovation process.

From the idea generation to the successful product development


and launch, innovation is the seed for change. Charged with the
coordination of the innovation process are the entrepreneurs. Their
role is to nurture creative vision through development and testing
on to successful commercialization. It is their vision that sees not
only the product or the process but also the opportunity to market
it.
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"Innovation distinguishes between a leader and a follower.“
Steve Jobs…

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Thank you…

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