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Case Study Zomato (Group1)

Zomato is an Indian restaurant discovery and food delivery startup. It provides information about restaurants and allows users to order food delivery. The presentation analyzes Zomato's business model, key players like competitors and suppliers, and issues around language barriers and limited reach. Solutions proposed include expanding operations internationally, adding services like advanced booking, and launching in more languages.

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Nehal Sharma
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64 views8 pages

Case Study Zomato (Group1)

Zomato is an Indian restaurant discovery and food delivery startup. It provides information about restaurants and allows users to order food delivery. The presentation analyzes Zomato's business model, key players like competitors and suppliers, and issues around language barriers and limited reach. Solutions proposed include expanding operations internationally, adding services like advanced booking, and launching in more languages.

Uploaded by

Nehal Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE STUDY DIAGNOSIS OF – ZOMATO

(PASSIONATE ZOMANS)

PRESENTED BY: - GROUP 1


ANJALI BHARTI – 20009
PARUL PAL – 20036
SMRIDHI VERMA – 20053
VARNIKA AGARWAL – 20061
AASHITA THAKUR - 20064
ROAD MAP OF THE PRESENTATION

1. About the case


3. Actors and Players 5. Solution

4. Problems, &
2. About Zomato issues?
ABOUT THE CASE

 Zomato is one of the India's most use application globally, which provide users complete information
about the restaurants and food joints.
 The restaurant finder provides solution for human basic need “FOOD” by delivering food on the
door step.
 Zomato business model also features on hyper local advertisements and cashless payments.
 Company targets restaurants owners and provide them online platform to easily attract customers.
 Company’s innovative idea is to adopt a friendly approach to build a social community as well as
community engagement, the perfect timing.
 Through social networking, Zomato’s people rely heavily on the recommendation and feedback.
ABOUT ZOMATO

 Zomato was founded in 2006 by Deepinder Goyal.


 The idea was to connect the hunger of people with the food of their choice at their door step.
 The Zomato app has information of more than 180,500 restaurants in 36 cities and covers more
than 11 countries
 Zomato product portfolio includes - 6 products 1. The Zomato restaurant finder app 2. Zomato for
Business 3. Zomato order 4. Zomato Book 5. Zomato cashless 6. Zomato Base
 Zomato's sources of revenue is:- 1. Advertising 2. Event Tickets 3. sale and business intelligence and
data anaysis
WHO ARE THE ACTORS & PLAYERS

Zomato
Industry Rivalry:
swiggy gives competition to Zomato in this industry.
But growth is high, because their business strategy is to sustain themselves in the long run.
New Entrance:
Low, because consumer are loyal towards the brand.
Threat of Substitutes:
Book my show
Bargain Power of Suppliers:
Low, as helped suppliers to earn profits as it helped in awareness and advertisement.
Bargain Power of Customers:
Low, as they have no power on price.
PROBLEMS & ISSUES

 Language barrier. Only available in English


 Operations are limited to 11 countries.
 Lack of internet access and friendliness
 No reach to rural areas
 Cultural differences (Singapore)
SOLUTIONS

 Addition to the services (service center for better customer satisfaction)


 Expansion (18-20 countries)
 New service of advance booking of seats
 Scheme for prospective employees towards a more skilled manpower
 Preparing for the launch of Zomato app in various languages
THANK YOU
THANK YOU

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