TYPES OF MEDIA

PRINT MEDIA

• Print Media – refers to a paper publications such as

books, newspaper, magazines, journals, newsletters, and
other materials that are physically printed on paper. At
present, some forms of print media have digital versions
and are available for download through applications or
websites.
TYPES OF PRINT MEDIA

1. BOOKS – it is a reading material that can either be

fictional or nonfictional. In the past, text are written on
parchment paper using a quill, the pages are sewn
together to form a book. Today, texts are encoded and
laid out using a computer, then sent to the printing
press for mass production.
PARCHMENT AND QUILL
TYPES OF PRINT MEDIA

• ALMANAC – it contains detailed

information about topics of special interests
like the countries around the world. It also
highlights statistical, tabular, and general
facts and figures.
ALMANAC

• There is about one cent’s worth of gold in 1,000 gallons of sea water.
• An ostrich can knock a man unconscious with one blow from its powerful feet.
• Eleven and twelve once were written “oneteen” and “twoteen.”
• A camel doesn’t feel the pangs of thirst for five days after drinking.
• There were only ten students in attendance when West Point Academy opened in 1802.
• Rhode Island has the greatest population density. (In 2017, New Jersey has the greatest).
• If you have to measure a short distance and have no ruler, use a dollar bill as a rough guide.  The bill is just six and one-eighth inches
long.
• Why are they called “cling” peaches? “Clingstone” or “cling” peaches are a variety of peach in which the flesh of
the peach will cling to the stone (or pit). These peaches are mostly used in canning. Most fresh peaches sold are “freestone,” which
separate easily from the pit.
TYPES OF PRINT MEDIA

• DICTIONARY – It is a reference material used to find

the word’s definition, etymology, pronunciation, forms,
and its syntactical and idiomatic uses. Words in the
dictionary are arranged alphabetically. Merriam-
Webster, Random House, and Oxford Dictionary are
some famous examples of dictionary.
TYPES OF PRINT MEDIA

• THESAURUS – the word entries in a

thesaurus are also arranged alphabetically,
each containing the meaning based on its
synonyms and antonyms.
TYPES OF PRINT MEDIA

• ATLAS – it is a collection of maps showing geographic features, political boundaries,

including the climatic, social, and economical statistics of a specific area.
TYPES OF PRINT MEDIA

2. NEWSPAPER – Printed on a daily or weekly basis, a newspaper contains

a wide range of articles which appears on the different sections, such as
news, business, lifestyles, sports, and entertainment sections. It also has an
editorial page where editors of the newspaper share their views and opinions
on relevant and current issues. Most newspapers also have a comic page.
Publishers allow advertisers to post classified ads, job openings, and other
announcements to help finance their publication needs.
TWO TYPES OF NEWSPAPER

• BROADSHEET – its readers are usually professionals

who prefer reading formal news and in-depth analysis
of issues.
• TABLOID – it is pegged for those who prefer reading
condensed news and entertainment articles that uses
informal languages.
TYPES OF PRINT MEDIA

• 3. MAGAZINES – it is a periodical publication released weekly, monthly,

or quarterly. it contains articles on various topics depending on the subject
or area the magazines covers. For example, an entertainment magazines
features articles about celebrities while a health magazines contains tips on
how to live a healthy lifestyle. A magazines looks more attractive than
newspaper in terms of cover, design, layout, and quality of paper used.
MAGAZINES

•
TYPES OF PRINT MEDIA

• 4. JOURNALS – similar to a newspaper, a journal

contains informative articles and provides accurate
reports on specific topics, such as medicine. It can also
be compared to a magazine as it targets a particular type
of audience. For example, a medical journal is intended
for medicine students or medical practitioners.
TYPES OF PRINT MEDIA

• 5. NEWSLETTER – organizations or companies release

newsletters for special purposes. A newsletter is published either
weekly or monthly. It can be a bulletin where a company or an
organization inform its readers about the updates and happening
in their institutions or community. A newsletter can be also
contain special features on topics which might be of interest or
value to its targeted readers.
NEWSLETTER
TYPES OF PRINT MEDIA

6. GAZETTE – it pertains to the official

publication of a government organizations or
an institution, which is intended for public
notices or listing of appointments.
GAZETTE
TYPES OF PRINT MEDIA

• 7.PAMPHLET - A pamphlet is an unbound book. Pamphlets

may consist of a single sheet of paper that is printed on both
sides and folded in half, in thirds, or in fourths, called a leaflet
or it may consist of a few pages that are folded in half and
saddle stapled at the crease to make a simple book.
PAMPHLETS
TYPES OF PRINT MEDIA

• 8. BROCHURE - A brochure is an informative

paper document that can be folded into a
template, pamphlet or leaflet. A brochure can also
be a set of related unfolded papers put into a
pocket folder or packet
BROCHURE
TYPES OF PRINT MEDIA

• 9. LEAFLET AND FLYER – refers to a printed sheet of paper which contains

information about a product for advertising purposes. A leaflet is a small flyer. Leaflets
and flyers are distributed and given free to targeted customers to promote a product.
BROADCAST MEDIA

• Broadcast media consists of programs produced by

television networks and radio stations. Contrary to print
media, broadcast media airs audio and video materials
for the public’s information, interest, or leisure. Radio,
television, and films are three forms of broadcast
media.
BROADCAST MEDIA

1.RADIO – the first known radio is attributed to the Italian inventor,

GuglielmoMarconi , when he made the wireless telegraph in 1895.
using radio waves, he was able to transmit Morse code using the
instrument he made. Radio announcers or DJs deliver the news or play
music through airwaves. Data is transmitted by the radio through
electric currents or frequencies between about 3000 hertz to300
gigahertz. A radio can be set in an AM or FM mode
BROADCAST MEDIA

• AM stands for amplitude modulation , while FM stands for frequency modulation. In an

AM mode, the amplitude of the radio signal encodes information, while the FM mode
uses a change in frequency to encode information.
BROADCAST MEDIA

• 2. TELEVISION – a television can receive and project

transient images of fixed or moving objects with sound.
Through its complex electronic system connected wires, the
television is able to transmit data through the apparatus, which
is capable of converting light and sound into electrical waves,
and reconverts them into visible light rays and audible sound
back to the viewers through the TV screen and speakers.
• VLADIMIR KOSMA ZWORYKIN – a Russian-born American inventor. He is also
acknowledge as the father of the Modern Television as he owns the patent rights.
• PHILO TAYLOR FARNSWORTH – he is also credited as the inventors of the modern
television. He is also credited for the successful demonstration of the transmission of
television signals.
TELEVISION
BROADCAST MEDIA

• 3. FILMS – a film is similar to a television show as it offers a variety of themes and

genres. It can be about drama, comedy, horror, action, an animation, or a documentary.
Films also called movies or motion pictures, are show non theaters. They are a series of
still images captured on films and projected screen. The first films were the silent movies
in black and white, as color and sound technology back then were not yet introduced.
Some equipment used in making films are videocameras and lighting system.
FILMS
FILMS
TV AND MOVIE CLASSIFICATION RATINGS

• G – rating means that the show is for general patronage.

• PG – rating means that the show requires parental guidance.
• SPG – rating means that strict parental guidance is required as the show may have themes
that involve violence, horror, and inappropriate language that are not suitable for young
audiences.
• R – rating means a show is restricted for a particular age.
CLASSIFICATION RATINGS
NEW MEDIA (INTERNET)

• 1. WEB PAGE – the Internet is also called the worldwide

communication network of computers. The web is the most
widely used service on the Internet. It consists of many web
pages joined by hyperlinks. These web pages contains
information about a person or an organization. Some web pages
require the user to sign up first before gaining access to the
page.
WEB PAGE
NEW MEDIA (INTERNET)

• 2. HYPERTEXT – the information arranged in a

computer database can easily be accessed through a
hypertext, which allows a user to get information and
go from one document to another by clicking on
highlighted words or pictures. In short, a hypertext is a
list of information that can be displayed and accessed
directly by users.
HYPERTEXT
NEW MEDIA (INTERNET)

• 3. INSTANT MESSAGING – through instant

messaging (IM), a user can interact with another user
through online chat in real time,. Facebook messenger
and google hangouts have features that are capable of
instant messaging. An IM can transmit in real time a
text, images, emojis, document, and video file, among
others
INSTANT MESSAGING
NEW MEDIA (INTERNET)

• 4. E-MAIL – through an email or electronic message, a user can

send information to other people in any part of the world. The
information can be encoded on the message area or attached as a
document. Applications like Google drive and Dropbox are
designed to allow users to link and synchronize e-mail
attachments that have big files, such as images and videos.
E-MAIL
NEW MEDIA (INTERNET)

• 5. DISTANCE EDUCATION - Distance education or distance learning is the education of

students who may not always be physically present at a school. Traditionally, this usually
involved correspondence courses wherein the student corresponded with the school via post.
Today, it involves online education. A distance learning program can be completely distance
learning, or a combination of distance learning and traditional classroom instruction (called
hybrid or blended). Massive open online courses (MOOCs), offering large-scale interactive
participation and open access through the World Wide Web or other network technologies, are
recent educational modes in distance education. A number of other terms (distributed learning, e-
learning, m-learning, online learning, virtual classroom etc.) are used roughly synonymously with
distance education.
DISTANCE EDUCATION
NEW MEDIA (INTERNET)

• 6. E-BOOK – an e-book refers to a digital or electronic

version of a printed book, which can be accessed with
the use of a computer or a gadget. Kindle is a good
example of a hand-held device whose feature allows a
user to read books and connect to the Internet.
E-BOOK
NEW MEDIA (INTERNET)

• 7. ONLINE SHOPPING – online shopping provides consumers more choices of products

with new or unique concept. This is beneficial for building entrepreneurs as they can
advertise their products easily and reach out to more consumers, even to those who live
overseas. Internationally, eBay and Amazon.com are popular websites for online shopping.
In the Philippines, lazada.com.ph and sulit.ph are some examples of popular online
shopping sites.
• Shopping online may be convenient, but consumers and entrepreneurs alike should be
careful when transacting business online to ensure that they are dealing with legitimate
persons or entries
ONLINE SHOPPING
NEW MEDIA (INTERNET)

• 8. MEDIA CONVERGENCE – it interconnects information with

communication technologies, computer networks, and media content. To
maximize the features of the Internet, one needs to have a stable and
reliable Internet connection. In the past, Internet connection is established
by means of a dial-up where a modem is connected to a phone line.
Nowadays, the Internet is much faster as there are varied modes of
connection like broadband, cable, and wireless connection (Wi-Fi)
THE INFLUENCE OF MEDIA IN THE WORLD WIDE
WEB
• When we say that something has gone viral or trending in the internet, it means that a
video or message has massively and quickly gained high popularity. A viral video, for
example should have been viewed, liked, and shared countless of times.
• Apart from videos, a meme can also go viral or trending. A meme can be funny image,
video, or text that has been shared, copied, and tweaked by internet users and has spread
rapidly on their social media account. Information becomes trending once it has spread all
over the Internet and becomes phenomenal among netizens.