Scribd
Upload
33 views

S.R. Luthra Institute of Management

Thank you for the detailed case study on how McDonald's optimized their food delivery performance with data analytics. Here are my thoughts: 1. McDonald's needed visibility into key metrics related to their growing third-party food delivery business to ensure customer satisfaction and control over revenues. Reports tracking sales, delivery times, inventory, staffing levels etc. by location, partner and time would help them assess needs and make improvements. 2. A data warehouse combining POS and delivery partner data could generate on-demand reports on: sales and orders by channel; average ticket size; refunded items; restaurant uptime; delivery route/wait/fulfillment times; new vs. existing customer sales; and fees paid. This unified view of operational and customer

Uploaded by

sadhana tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
33 views

S.R. Luthra Institute of Management

Thank you for the detailed case study on how McDonald's optimized their food delivery performance with data analytics. Here are my thoughts: 1. McDonald's needed visibility into key metrics related to their growing third-party food delivery business to ensure customer satisfaction and control over revenues. Reports tracking sales, delivery times, inventory, staffing levels etc. by location, partner and time would help them assess needs and make improvements. 2. A data warehouse combining POS and delivery partner data could generate on-demand reports on: sales and orders by channel; average ticket size; refunded items; restaurant uptime; delivery route/wait/fulfillment times; new vs. existing customer sales; and fees paid. This unified view of operational and customer

Uploaded by

sadhana tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 15

S.R.

LUTHRA INSTITUTE OF MANAGEMENT

PRESENTATION
SUBJECT :- BUSINESS ANALYTICS
TOPIC :- BA/BI IN HOSPITALITY AND MANUFACTURING INDUSTRY
PRESENTATED BY
NAME ENROLLMENT NO

Sakshi Shinde 207500592154


Nikhil Jasoliya 207500592181

Baraiya Urvisha 207500592193

Henika Bhuva 207500592161

Sadhana Tiwari 207500592196

PRESENTATED TO
Ms. Esha Pandya
Assistant Professor
Introduction to Hospitality and manufacturing industry

 The Hospitality industry is the industry that is responsible


for providing primarily food services and
accommodations in places such as hotels, resorts,
conference centers and theme or amusement parks. ...
And also in a much boarder view, non-commercial
institutional provide food and lodging.

The process of using raw material to produce more


valuable goods in large quantities is called
manufacturing. Industries that manufacture finished
products from primary material are called
manufacturing industries in the secondary sector.
BI in Hospitality Industry

 The hospitality industry is quickly becoming a leader when it


comes to business intelligence.

 Business intelligence has also helped improve the customer experience by


being able to quickly react to negative experiences.
Need for BI in hospitality Industry

Customer segmentation

Reservation analysis

Revenue management and advanced pricing strategies

Distribution channel analysis

Competitor overview
Role of BI/BA in Hospitality Industry

Hotel Business Intelligence (BI) addresses the problem of tracking, analyzing, and


interpreting crucial data.
BUSINESS ANALYSIS IN MANUFACTURING INDUSTRY

The proliferation of data in manufacturing creates many opportunities


to improve operations through the use of analytics applications and
platforms.
The same technologies that form the foundation of business analytics in
the manufacturing industry today are agile and flexible enough to excel
in manufacturing.
ROLE OF BA/BI IN MANUFACTURING INDUSTRY

Insights derived from BA can


enhance productivity and
competitiveness, boost
innovation and growth as
well as generate new
manners of competition and
value capture across
organizations.
Manufacturing intelligence is enabling a new era of manufacturing, one not
constrained by a lack of real-time data or insights that was holding back previous
generations of global manufacturing. By integrating enterprise-level systems and
creating a unified system of record, manufacturing intelligence has the potential to
revolutionize how products are produced, shipped, sold and serviced.
VARIOUS MANAGERIAL AND ETHICAL ISSUES IN BUSINESS
ANALYTICS
 


 Maintaining a Safe and Ethical Manufacturing Environment

 Reducing Harm to the Environment

 Operating a Fair and Secure Workplace

 Duty to Provide Safe Products


Case Study
 

McDonald’s Optimizes Food Delivery Performance with Data


Analytics
 
Overview: As food delivery surges, McDonald’s improves operations ahead of
the curve
McDonald’s, the leading global foodservice retailer, partnered with Wavicle Data
Solutions to optimize the performance of its third-party food delivery providers in
40 markets across five continents. McDonald’s needed to measure and track the
performance of its growing third-party food delivery function and its effect on the
business to ensure: sufficient inventory for popular menu items, adequate
staffing, on-time deliveries, and ongoing customer satisfaction. Without these
assurances, the company was concerned about losing control of revenue and
consumer brand loyalty. An intelligence solution was critical for financial success
in a highly competitive market.
Solution: Disparate data transforms into valuable visualized metrics
They implemented Wavicle data solutions software, which implemented a data
model and process to load source data from multiple third-party food delivery
partners into a single Amazon Redshift cloud data warehouse, transforming
disparate data into valuable operational intelligence.
On-demand customizable reports gave McDonald’s management insight into
sales, delivery, customer feedback, and fees, with the ability to “slice and dice”
these metrics by restaurant location, food delivery partner, date range, and
time of day. With access to visualized metrics, they could continuously measure
and improve food delivery operations.
Outcome: Serving up the right food delivery analytics
This solution provides McDonald’s operators with key analytics at a macro-
level, giving them the ability to dive into details, resolve specific issues, and
optimize food delivery performance. Since implementation, McDonald’s has
increased total food delivery orders, which now exceed more than 10 percent
of sales in locations that offer delivery. Additionally, the average dollar value
per transaction is significantly higher for food delivery vs. non-food delivery.
They now attribute food delivery as a key driver of global growth.
This solution combines existing corporate data such as point of sale (POS) with
third-party food delivery data to track, measure, and visualize key metrics:
Sales metrics by channel (in-store, drive-thru, and food delivery)
Total sales: in dollars, number of orders, percent by channel
Average check size: in dollars, number of items by channel
Refunded items, based on customer complaints: in dollars, number of orders by
channel
Uptime by restaurant location: hours per day each location accepted food
delivery orders
Food Delivery metrics
Average route time (length of time for driver to arrive at restaurant)
Average restaurant wait time (length of time driver waits at restaurant to
receive order)
Average fulfillment time (length of time for driver to deliver to customer after
leaving restaurant)

 
Customer analytics
Total sales in dollars, number of orders (new customers vs. existing food
delivery provider customers)
Market basket analysis to understand what items are selling the most via
food delivery, vs. differences from in-store purchase behavior
Customer satisfaction scores and feedback by food delivery order (delivered
via food delivery apps)
Fees metrics
Fees paid by restaurants to food delivery providers
Fees paid by customers to food delivery providers
Q-1 Perform the need assessment for the given business problem and
suggest what kind of business reporting will help McDonald’s. (What
parameters should be there in the reports)

Q-2 Design a framework for the given business problem along with the
business analytics solution.

Q.3 How does this system help McDonald’s in decision making?

You might also like