ONLINE SHOPPING STORE

Forever
Presented By -
Astha Gupta (20BSP0444)
Anubhuti Malhotra (20BSP0328)
Megha Gupta (20BSP1275)

1921 Yash Pannu (20BSP2859)

Sanchit Agrawal (20BSP2087)
Harneet Singh (20BSP3146)
TABLE OF CONTENTS

 Executive Summary
 Background and Objectives
 Research Methods
 Respondent Profile
 Results
 Factor Analysis
 Regression Analysis
 Implications
 Limitations
 Conclusion
 Appendices
 EXECUTIVE SUMMARY

Forever 1921 is an established shopping complex since 2015

having its stores in a few regions of Delhi NCR & having its
headquarters in Delhi. The Company wanted to increase its
revenue and thus management made a decision to expand its
services to online mode. A Primary research was done and the
Target group included those residing in Delhi NCR & must
have done online shopping. For analyzing the results &
coming to a decision, Regression & Factor analysis was done
by the management. It came to know about the key driving
factors & variables to be taken care of while setting up the
online platform dealing with some limitations as well.
 BACKGROUND & OBJECTIVES

Forever 1921 is an It offers with wide

The Company wants to
established shopping variety of products i.e.
increase its revenue and What are the key factors
complex since 2015 Clothing, footwear, The key research
thus management has to be taken into
having its stores in a accessories, home & objectives of the study
made a decision to consideration while going
improvements,
few regions of Delhi expand its services to are -: online i.e. the core &
NCR & having its electronics, mobiles,
online mode. additional benefits of
headquarters in Delhi. computers, kitchen, pets,
online shopping to
furniture, grocery &
customers (Existing and
household supplies,
new).
beauty & health, etc.
  Target group included those residing in Delhi NCR & must have done
online shopping

Research Methods  Descriptive Research (Method of collection - survey)

 Number of respondents were 105 (Refer respondent profile)

 Structured questionnaire with provisions for open-end

 Under Primary sources of collection, Data was collected online

through convenience sampling

 Factor analysis was done in order to find out the key factors that are
considered by the customers while shopping online.

 Regression analysis in order to assess their satisfaction level with the

services being provided by Amazon, Myntra and Flipkart.
 Respondents Profile

c
Results -
Factor Analysis
 Continued…

(Discounts) (Saves Time) (No Pressure of

salesperson)

Convenience Saves time 0.779 No pressure of

We analyzed that - salesperson 0.839

Discounts, Saves time & No Pressure of User friendliness Comparison selection E receipt
salesperson have been considered the key factors Reliability Wide variety No crowd
by the respondents while shopping online. Payment mode More control Sending gifts
Discounts 0.761 Saves money

Reviews Better prices

Online tracking Easy returns

Membership Benefits
Quick delivery
Regression Analysis
Flipkart - The most important variable is user experience as the beta
is highest for Membership i.e.0.211.

1
2

3
 Results - Flipkart
 Dependent variable - Satisfaction
 Independent variable -user experience, discount coupon, membership, better prices, quality of products, wide
variety, fast delivery, customer service-
 Through the anova table the model (flip kart) is significant as the significance value or p value is less that
0.05 therefore, we can say that the independent variables are good predictor of the customer satisfaction.
 When we look at the model summary table, we see that the R square in percentage change is equal to 77.8
which gives us the percentage change in satisfaction due the different independent variables.
 For individual independent variable we check the coefficient table. Here discount coupons, membership ,
customer service and user experience are significant variables as their individual significance is less than
0.05.
 The most important variable is membership with the highest beta= 0.211
 The regression equationY= 0.148x+0.179x1-0.097x2+0.132x3+0.109x4+0.096x5+ 0.130x6+0.167x7-0.273
Amazon - The most important variable is quality of product as the
beta is highest for quality of product that is 0.291.

1 2

3
 Results - Amazon

 Dependent variable – Satisfaction

 Independent variable - user experience, discount coupon, membership, better prices, quality of products, wide
variety, fast delivery, customer service
 Through the Anova table the model (Amazon) is significant as the significance value or p value is less than
0.05 therefore, we can say that the independent variables are good predictor of the customer satisfaction.
 When we look at the model summary table, we see that the R square in percentage change is equal to 68.9
which gives us the percentage change in satisfaction due the different independent
 For individual independent variable we check the coefficient table. Here membership , better prices, quality
and fast delivery are significant variables as their individual significance is less than 0.05.
 The most important variable is quality of product as the beta is highest for variety of product that is 0.291.
 The regression equation Y= 0.058x+0.163x1+0.123x2+0.245x3+0.069x4+0.203x5+0.069x6 -0.010x7+0.239
Myntra - The most important variable is wide variety as the beta is
highest for wide variety that is 0.264.

1 2

3
 Results - Myntra
 Dependent variable – Satisfaction
 Independent variable - User experience, discount coupon, membership, better prices, quality of products, wide
variety, fast delivery, customer service
 Through the anova table the model (Myntra) is significant as the significance value or p value is less than 0.05
therefore, we can say that the independent variables are good predictor of the customer satisfaction.
 When we look at the model summary table, we see that the R square in percentage change is equal to 63.6
which gives us the percentage change in satisfaction due the different independent variables.
 For individual independent variable we check the coefficient table. Here better prices ,quality of product ,wide
variety and user experience are the significant variables as their individual significance is less than 0.05.
 The most important variable is wide variety as the beta is highest for wide variety that is 0.264.
 The regression equation Y= 0.86x+0.073x1+0.131x2+0.169x3-0.181x4+0.036x5+0.052x6+0.124x7+0.380
 Implications

In order to increase the revenue the management of It will take into consideration that in order to maximize
Forever 1921 , while setting up the online platform customer satisfaction, User experience, quality of product
will consider Discounts, Saves time & No Pressure & wide variety of products would be key driving
of salesperson as the key factors. variables.
 Limitations

Due to Lack of time we We believe apart from the

parameters taken by us, Respondents may not feel
could not gather as
more suitable & relatable encouraged to provide
many responses as we parameters could have accurate/honest answers.
had hoped for been added.

Acquiescence bias since

Non-response error the respondents answered
flat responses.
  All the contributing factors towards our study helped us to

Conclusion successfully achieve our research objectives

 During our research, we didn’t confine our learning just to

the research objective but we got to know about customers’
preferences & behavioral patterns toward online shopping
& various brands (Amazon, Myntra & Flipkart)

 Data analysis was performed over SPSS which helped us

to obtain accurate results & thereby make suitable
interpretations.
Appendices
Questionnaire
THANK YOU