Chapter 1 - Research Methodology - Introduction
Chapter 1 - Research Methodology - Introduction
Ambo University
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OUTLINE
Module 1: Introduction
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1. INTRODUCTION
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The research processes
Research process consists of series of actions or steps necessary to
effectively carry out research and the desired sequencing of these steps is:
• Next, goals and objectives are formulated to deal with the question or
problem (step 2)
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CONT…
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1.2. OBJECTIVE OF RESEARCH
• The main aim of research is to find out the truth which is hidden and which
has not been discovered yet.
Though each research study has its own specific purpose, we may think of
research objectives as falling into a number of following broad groupings.
• To gain familiarity with a phenomenon.
• To know accurately the characteristics of a problem.
• To test a hypothesis of a causal relationship between variables.
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1.3. MOTIVATION FOR RESEARCH
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1.4. TYPES OF RESEARCH
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1.4.1. DESCRIPTIVE VS. ANALYTICAL
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1.4.2. APPLIED VS. BASIC
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1.4.3. QUANTITATIVE VS. QUALITATIVE
measure of what people think from a statistical and numerical point of view.
For example, if you wanted to know how many of your customers support a
proposed change in your products or service and how strongly (on a scale) they
support it.
surveys with set questions and answers that respondents tick from a predefined
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1.4.3. QUANTITATIVE VS. QUALITATIVE
research is more focused on how people feel, what they think and why they
make certain choices. For example, if you are thinking of changing your
branding you would carry out qualitative research to see what emotional
reactions people have to the new identity and what they associate it with.
describe their reasons for having certain responses which can reveal
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1.4.3. QUANTITATIVE VS. QUALITATIVE
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1.4.4. CONCEPTUAL VS. EMPIRICAL
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1.4.3. CONCEPTUAL VS. EMPIRICAL
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1.5. RESEARCH APPROACHES
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1.5. RESEARCH APPROACHES
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1.6. SIGNIFICANCE OF RESEARCH
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1.6. SIGNIFICANCE OF RESEARCH
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1.7. IMPORTANCE OF KNOWING HOW RESEARCH IS DONE
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1.8. IMPORTANCE OF KNOWING HOW RESEARCH IS DONE
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1.8. IMPORTANCE OF KNOWING HOW RESEARCH IS DONE
• When one knows how research is done, then one may have the
satisfaction of acquiring a new intellectual tool which can become a way
of looking at the world and of judging everyday experience. Accordingly,
it enables use to make intelligent decisions concerning problems facing
us in practical life at different points of time. Thus, the knowledge of
research methodology provides tools to took at things in life objectively.
• The knowledge of methodology helps the consumer of research results
to evaluate them and enables him to take rational decisions.
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1.9.1. PROCESS OF FORMULATING RESEARCH QUESTION [S]
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1.10. CRITERIA OF GOOD RESEARCH
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1.10. CRITERIA OF GOOD RESEARCH
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1.11. PROBLEMS ENCOUNTERED BY RESEARCHERS IN
ETHIOPIA
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THE END
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