EDUCATION,

EMPLOYMENT
AND
SKILL DEVELOPMENT

ESD PROGRAM 2020-2021

 Team Presentation

Ripan Roy Piyush Raj Md Arif Abinash Rathi

Ideologist Project Maker Data Collector bussiness Analyst
The Idea is originated by him. He gathered data from websites He is really good in analyzing
He found problems & solutions The Project is designed and and articles that helped us Business Management.
that would come during this made by him. As he is good in clearing our market strategy and
project making ppt. clear our business plan.

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 Semester Work Recap

*FEBRUARY *MARCH *APRIL *MAY

helped us clearing our market strategy and clear our business plan.
ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS

• Some more • We • We tried to • we just

changes in collected know the upgraded our
counselling more data condition and thinking to next
rules and and situation level and
regulations. estimated faced by decided to
the statics. some of the increase the
people counselling
during types.
counselling
period.

Main takeaways/lessons learnt from the semester: We have learnt which field and where we have to expand our
counselling plan.

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Problem Statement
1.Indian Schools and Colleges need Counselors as
mental illness strikes early in teenagers.

2.Sex Education should be given to prevent sexual

harasment by our female employees.

3.Some of the students and childs hide their

problems due to fear.We also organize a team for
solving such issue.

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 Lack of
counselors
.
Depression,
Anxiety, Fear
Suicidal
Attempts ,
Substance
abuse, sexual
assaults.
1.) Over 615 million
peoples suffer from
anxiety or
depression.
2.) 1 in 4 people will
experience at least
one diagnosable
mental health
problem.
so on…….. 6
 Mission Statement

Students fall victim to the stressful academic environment and the high expectations of
their parents. It is debatable whether this rat-race brings out performance in
students or not but what is clear from several researches is that it definitely
brings out performance anxiety in them.

Our mission is to guide them to their correct path so that they would be able to pursue
their carrier with ease.

Children are extremely vulnerable to mental disorder. Unlike adults, who have the
ability to identify, understand and seek help for a problem, a child may be confused
and upset by what they are feeling.

So Our Mission is to spread awareness and end the stigma of mental distress.

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 Big concept
Bring the attention of our audience over a key concept
using icons or illustrations about our counselling
project
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 SOLUTION

We will provide a platform where counselors as well as psychologists will be

providing sessions through online as well as offline mode. This will clear the
following problems:-
1. Treatment will be more accessible in remote areas.
2. It will be more convenient to use.
3. Some states don’t allow out-of-state providers but online mode
will neutralize this problem.
4. We will make the plans cheap so that it will be affordable by all kinds
of people.
5. Mental problems and stress in children, should be resolved by weekly
mental test.
6. Friendly behavior should be given to children for easily expressing
their issues.
7. Inspiring session should be scheduled for physically challenged
children to motivate them.

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 Target customers/Beneficiaries

Our main target audience will be:-

1. Students from 10th to 12th . This age group requires the guidance
from counselors regarding their carriers.
2. Children from 10 years old to 15 years old . This age group
requires the most guidance from counselors regarding their mental
issue due to some reason, they faced in their daily life.
3. Students from various colleges and universities. The prices will be
cheap so college students also can use our service.
4. Physically challenged children should be motivated as they loss
their hope for their success and higher educations.

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Want big impact? Use big imagine.

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 Market Summary

As per report, India needs 1.5 millions career counsellors to cater to 400 million youths. But Right Now, There
are less than 5000 trained career trained counsellors available to address this growing demand. As per the India
Today report, we need 1.4 million career counsellors in the next ten years. As we can see, there is a massive
demand for career counsellors. However, there is an acute shortage of trained and professional career
counsellors. (Source:- Edu milestones )

Through technological advancement, career counselling business is highly scalable.

It makes the ideal recipe for the boom for career counselling industry for the next 25 years. Career counselling
is among very few services that are not impacted by the COVID-19 shut down in India. Ability to offer online
career counselling for the students and professionals is the key reason for us to develop a career counselling
site which provides the student a way towards their bright career and future which not only focus on career but
also what they are interest by viewing their performance which can be analysed on the basis of their marks,
curriculum activities, hobbies, sports etc. And we offer very less counselling charges and more validity period
as compare to the market offering right now.

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Market Summary

1) Declining well-being: More than two

thirds of parents who sought help since the
start of the pandemic said they had
witnessed a decline in their child’s
emotional well-being (72%), behavior
(68%), and physical health due to
decreased activities/exercise (68%).
2) Anxiety and depression are most
common: Anxiety (40%) and depression
(37%) are the most common mental health
challenges.
3) Seeking help for problem behavior (30%),
ADHD (30%) or learning challenges
(23%) was also common.

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Graph Representing need of counseling

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Graph of Mental issue with today’s
Child

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 diagrams of my Project

Career Room

Class 8 to Classs
Class 1 to 8
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Physically Choosing Subject

Mental illness Sex Education
challenged for higher studies

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 Competition

My USP Their USP

1. Low Subscription Charges. 1. High Subscription Charges.
2. More Validity Period 2. Low Validity Period.
3. Based on Marks, Ranks, Interest 3. Based on Marks and Rank Only.
and Curricular activities. 4. They have separate pack for mental illness
4. We offer mental illness counselling counselling.
on same pack 5. No Separate Counselling for physically
5. We offer separate Counselling pack challenged Children.
for physically challenged Children
at very less price.

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Stackholder’s Map

Identity

Review Analysis

Career
Room

Funding Plan

Act and
Engage

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Maps (Our Office)

our office

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 Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Holiday

Future C Future C Future C Future C Future C Holiday

10:00 - 10:45 Holiday Holiday

Future C Future C Future C Future C Future C

Mental Mental Mental Mental Mental

11:00 - 11:45 Holiday Holiday
illness C illness C illness C illness C illness C

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

Mental Mental Mental Mental Mental

13:30 - 14:15 Holiday Holiday
illness C illness C illness C illness C illness C

Physically Physically Physically Physically

Physically
Challenged Challenged Challenged Challenged
14:30 - 15:15 Holiday Challenged C Holiday
C C C C

Physically Physically Physically Physically

Physically
15:30 - 16:15 Holiday Challenged Challenged Challenged Challenged Holiday
Challenged C
C C C C

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 Bussiness Concept
This contains three stages:
1. Firstly, this will create a market void for the psychologists and counsellors that are available but due to lack of
opportunities they couldn’t come up.
They would be the one to provide services aka our SERVICE PROVIDERS.
2. Secondly, There is a significant amount of knowledge gap in Indian govt. Schools and colleges about therapies.
We need to advertise properly so that the students would come to know. We can advertise our platform
by proposing advertisement in most of the social media platforms like Facebook , Instagram and
YouTube.
Therefore, advertisement plays a big role.
3. We have researched about few ongoing websites which provide online counselling like yourdost.com ,
betterlyf.com , manastha.com ,
talkspace.com .

According to our report, Those websites charges around Rs 11,000 to Rs 15,000 per month and the weekly
packages are around Rs. 5,000.
We will keep our prices 25% less than other platforms. To accumulate this, We came up with a
investment strategy:
We can decrease the number of workers and staffs and increase the number of partners , this will make our

investment capital high and the expenditure of the staffs will be less .

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 SWOT Analysis

STRENGTHS WEAKNESSES
Since prices are low Our Counselling is new
affordability is high. in market and it needs
The online mode popularity to run good.
increases its feasibility.

Our marketing should We depend on high

be high but given quality service, but it’s
investment should be harder to attract and
enough to do so keep good people.

OPPORTUNITI
ES THREATS

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 Implementation

In our 1st Semester, We are just offering counseling for Career management and mental issue for class 8 to class 12.So, We discussed
and made plans to increase our counseling for other options too and also implemented on it to see the response.

In our 2nd Semester, We have upgraded our counseling option for Children of Class 5 to 8 for mental illness issues as It has been
reported that person centred counselling is effective for clients with common mental health problems such as anxiety and depression and
it helps children to solve their own emotional, social, personal or interpersonal problems in a .We also starting counseling for Physically
challenged Children who lost their hope of living. We also started Sex Education Counseling for class 8 to class 12 students, As it gives
a positive impact including increasing young people's knowledge and it also improves their attitudes related to sexual and reproductive
health and behavior.

Yes, We have made a proof of concept. Because Our counseling is totally unique and less paid opportunity for the Students and Child
who have financial weak background.

We haven't tested it on beneficiary yet. We are planning to test it soon.

Yes, We have already discussed our plans with our partners. They are really Impressed with it and happy to invest on our plan.

Yes, We have talked with our experts about our plans ,they like it and supported us.

No, We haven't sold any units yet and haven't decided to sold it because if we sold our share to someone then, they may charged it
higher which decrease the opportunity for financial weak child and students to effort our plans.

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 Business And Financial Forecast
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Speed online Counseling

University Cheap Counseling Reliability Self service Intermediate
User Friendly Stuent ,Parents,Physically
Professors Motivational Professonal Assistance challenged Childs.

Key Resources Channels

Facebook Facebook Page

Instagram Our Career Room App

Newspaper Our Website

Cost Structure Revenue Streams

Webinar
University’s Fee
Counseling Fee
Market & Advertisement Cost
Ebook and Animationed Videos.

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 Mobile project

Mobile App for Career Room

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 Desktop project

PC & Laptop Application For Career Room

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 Milestones

First presentation Financial

Kick Off Collecting ResourcesSubmission Redemption of ErrorsPlanning Reviewing

OCT NOV DEC FEB MAR APR MAY JUN JUL AUG SEP

Finding Problem Design Concept Finding more Building Business Approval from Final Submission
Statement Resources Concept Instructor

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 Thanks!
Any questions?
You can find me at:
✘ [email protected]
✘ [email protected]
✘ [email protected]
✘ [email protected]
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END