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Communication: by Ronika Bhalla

Communication involves the exchange of information through various means. The communication process consists of an encoder who sends a message through a channel to a receiver. There can be noise or barriers that distort the message. Feedback is used to determine if understanding was achieved. Some key types of communication discussed are diagonal, chain, and wheel networks. The grapevine is an informal communication channel. Strategic communication uses planned messaging to further an organization's goals and position. It helps build an organization's reputation and credibility through consistent messaging delivered across various sources. Strategic communication can increase employee engagement which benefits an organization's success.

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Navya Gupta
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70 views

Communication: by Ronika Bhalla

Communication involves the exchange of information through various means. The communication process consists of an encoder who sends a message through a channel to a receiver. There can be noise or barriers that distort the message. Feedback is used to determine if understanding was achieved. Some key types of communication discussed are diagonal, chain, and wheel networks. The grapevine is an informal communication channel. Strategic communication uses planned messaging to further an organization's goals and position. It helps build an organization's reputation and credibility through consistent messaging delivered across various sources. Strategic communication can increase employee engagement which benefits an organization's success.

Uploaded by

Navya Gupta
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication

By
RONIKA BHALLA
Definition
• Communication is the process of exchanging information by the use of words,
letters, symbols, or non-verbal behavior.

• The process by which information is exchanged and understood between people.

• Proper understanding of information is a very important aspect of communication;


without this, the purpose of communication stands defeated-when the information
is not understood by receiver in the same meaning in which sender wants him to
understand it.
Interpersonal Communication Process
1. Encoding is the process of organizing ideas/thoughts into a series of symbols,
such as words and gestures, designed to communicate with the receiver.

• Word choice strongly influences communication effectiveness.

• The message converted to symbolic form.


• Four conditions affect the encoded message: skill, attitudes, knowledge, and the
social cultural system.
2. The message is the actual physical product from the source that
conveys some purpose.

• When we speak, the words spoken are the message.

• When we write, the writing is the message.

• Our message is affected by the code or group of symbols we use to


transfer meaning, the content of the message itself, and the decisions
that we make in selecting and arranging both codes and content.
3. The channel is the medium through which the message travels.

• It’s selected by the source, who must determine whether to use a formal or an

informal channel.

• Formal channels are established by the organization and transmit messages that

pertain to the job-related activities of members.

• They traditionally follow the authority network within the organization.

• Other forms of messages, such as personal or social, follow the informal channels

in the organization.
4. The receiver is the person to whom the message is directed.

• However, before the message can be received, the symbols in it must be translated
into a form that can be understood by the receiver—the decoding of the message,
i.e., the receiver’s retranslation of the message.

• Just as the encoder was limited by his or her skills, attitudes, knowledge, and
social cultural system, the receiver is equally restricted.
• Accordingly, the source must be skillful in writing or speaking; the receiver must
be skillful in reading or listening, and both must be able to reason.

• A person’s knowledge, attitudes, and cultural background influence his or her


ability to receive, just as they do the ability to send.
5. Feedback is the check on how successful we have been in transferring our
messages as originally intended.

• It determines whether understanding has been achieved.

• Given the cultural diversity that exists in our workforce today, the importance of
effective feedback to ensure proper communications cannot be overstated.

• “If a communication source decodes the message that he encodes, if the message
is put back into his system, we have feedback.”
6. Noise refers to disturbances that interfere with communications.
• It is the psychological, social, and structural barriers that distort and obscure the
sender’s intended message.

• If any part of the communication process is distorted or broken, the sender and
receiver will not have a common understanding of the message.

• The results of noise can be serious.


Types of Communication
• Diagonal Communication- Communication that cuts across both work
areas and organizational levels in the interest of efficiency and speed.
Types of Organizational Communication Networks

• Chain Network- Communication flows according to the formal chain of command,


both upward and downward.

• Wheel Network- All communication flows in and out through the group leader
(hub) to others in the group.

• All-Channel Network- Communications flow freely among all members of the


work team.
Three Common Organizational Communication Networks and How
They Rate on Effectiveness Criteria
The Grapevine

• An informal organizational communication network that is active in almost every


organization.

• Provides a channel for issues not suitable for formal communication channels.

• The impact of information passed along the grapevine can be countered by open
and honest communication with employees.
Strategic Communication

• The purposeful use of communication by an organization to fulfil its mission


(Hallahan et al., 2007).

• Strategic communications uses message development with high levels of planning


and research of audience behaviors and perceptions to fulfill the organization’s
mission.
• The messages are created to target specific audiences and help position an organization’s
communication goals with its structural goals. 

• Strategic communication can be delivered through a range of sources, including press releases, social
media, radio and television advertisements, internal messages, interviews, white papers, and more.

• Basic Elements of Strategic Communications:

1. Organization’s mission statement as the blueprint for your communications

2. Identifying key themes

3. Maintaining consistent messages for organizational strategies and business objectives

4. Keeping messages clear and simple


Why is Strategic Communication Important?
• According to Shayna Englin, “being strategic means communicating the best
message, through the right channels, measured against well-considered
organizational and communications-specific goals. It’s the difference between
doing communications stuff, and doing the right communications stuff.”

• In order for strategic communications to be effective, senior leadership needs to


be aligned and connected across the board to embrace communication tactics and
core company messaging.
• Strategic communications is about developing and creating a plan with a goal in
mind.

• By framing and constructing a narrative around the organization’s thought


leadership, it emphasizes what is important to the organization and creates brand
recognition.

• This in turn builds the reputation and adds credibility. 


The Power of Strategic Communications
• Communication is extremely important to the backbone of your company and its
culture.

• A highly engaged workforce increases productivity, reduces employee turnover


and ultimately impacts the bottom line.

• In fact, research has suggested that companies with engaged employees


outperform competitors with an unengaged workforce across multiple factors,
including profitability, customer ratings, and even safety incidents.
• Social, modern intranets play a large part in helping to engage employees across
the organization regardless of their role, department and even location.

• Creative communication through videos, contests, polls and social posts


encourage two-way communication and engagement.

• By utilizing an intranet, a company’s strategic communication plan has the ability


to increase employee engagement which ultimately leads to a large part in the
company’s success.

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