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Social Media Live Project Submission: Facebook Campaign

The document discusses a social media live project submission for a Facebook campaign. It includes the problem statement, blog topic and link, budget provided, campaign objectives, explanation of targeting parameters selected, campaign summary screenshots, campaign performance and demographic screenshots, and a summary covering KPIs used, campaign success, suggested targeting optimizations, and suggested creative optimizations.

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avinashrao88
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431 views9 pages

Social Media Live Project Submission: Facebook Campaign

The document discusses a social media live project submission for a Facebook campaign. It includes the problem statement, blog topic and link, budget provided, campaign objectives, explanation of targeting parameters selected, campaign summary screenshots, campaign performance and demographic screenshots, and a summary covering KPIs used, campaign success, suggested targeting optimizations, and suggested creative optimizations.

Uploaded by

avinashrao88
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social media live project

submission
Facebook Campaign

Student Name:
AVINASH RAO
Slide 1

Campaign Problem Statement


{Please write down the problem statement and information provided to you}

Blog topic and link:

Topic: Cryptic Crypto

Link: https://www.facebook.com/Cryptic-Crypto-103044638934878

Budget provided: ₹1000

Objective: Traffic Generation (Consideration) OR To attract quality traffic

TG: Male & Female


Slide 2
Explain the targeting parameters
{Identify the targeting parameters you’d select to amplify your blog Give reasons for
the same.}

Targeting parameters:
1. Age Range: 18 to 60
Reason: I’ve observed people of young age i.e. 18-30 are taking too much of interest in mentioned topic as they are in
their early age of investment. People who are in age of 31-45 are in earning and establishing stage and they starts to
understanding the market very well. And people who are in age band of 46-60 are polished people who know how to
make money through this.

2. Location: PAN India


Reason: As India is higgest holder of cryptocurrencies in the world that’s why I feel everyone will take interest in it.

3. Interests: Not Specific, included all


Reason: I include every kind of Audience.

4. Any other relevant targeting parameters: NA


Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, Targeting parameters and bidding strategy and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
Bidding Strategy (Slide 3 continuation)
Slide 4

Campaign summary screenshot- 2


{Screenshot of the actual Ad with image, headline, text and CTA.}
Campaign result screenshot- Performance Slide 5

{Share the performance screenshot, we have attached a sample screenshot for your
reference}
Campaign result screenshot- Demographics Slide 6

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
Slide 7
Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance
CPC (Cost Per Clicks) and CTR (Click Through Rate)

b) Was the campaign a success or not?


A Bit. Target audience could have been little small or narrow. Also if presence of more video, images or
headline are there the results would say something else.

c) Based on the results obtained, suggest some targeting optimizations that you would perform (atleast 2)
1. Age band could have been 18 to 45 instead of 18 to 60
2. Instead of selecting all, need of selecting detailed targeting parameters and groups which will be more
relevant to the subject.

d) Based on the results obtained, suggest some creative optimizations that you would perform (atleast 2)
1. By using pixels or by doing A/B Test.
2. By selecting right campaingn objective and by optimizing schedule of ad with setting up auto
optimization.

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