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Marketing Management PPT Unit 5

This document provides an introduction to services marketing. It defines a service as any act or performance that is intangible and does not result in ownership. It outlines key characteristics of services, including intangibility, inseparability, variability, and perishability. Services are rendered and consumed simultaneously. The document also lists the seven Ps of services marketing: product, pricing, promotion, place, people, physical evidence, and process. Finally, it concludes with thanks from the author.

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125 views7 pages

Marketing Management PPT Unit 5

This document provides an introduction to services marketing. It defines a service as any act or performance that is intangible and does not result in ownership. It outlines key characteristics of services, including intangibility, inseparability, variability, and perishability. Services are rendered and consumed simultaneously. The document also lists the seven Ps of services marketing: product, pricing, promotion, place, people, physical evidence, and process. Finally, it concludes with thanks from the author.

Uploaded by

devil h
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Unit 5

Services Marketing
Service
Introduction- Service is one of the most popular
sector of economy in every developing and
developed economy. Service sector includes
tourism, travelling, hotel, banking, insurance,
mutual funds, housing sector etc.
Meaning- The term service is defined as “A service
is any act or performance that one party can
offer to another that is essentially intangible
and does not result in ownership of anything.
Characteristics or Features of Services
1. Intangibility- Services are Intangible which cannot be touched. Solely, the service
delivery can be commissioned to a service provider who must generate and
render the service at the distinct request of an authorized service consumer.
2. Inseparability- The service provider is indispensable for service delivery as he
must promptly generate and render the service to the requesting service
consumer.
3. Variability- Each service is unique. It is one time generated, rendered and
consumed, it can never be exactly repeated a the point in time, location,
circumstances, conditions and current configurations.
4. Perishability- Services are perishable in two regards. The service relevant
resources, processes and systems are assigned for service delivery during a
definite period time. For Ex- An empty seat on a plane can never be utilized and
charged after departure.
5. Simultaneity- Services are rendered and consumed during the same period of
time.
Seven Ps of Services Marketing
1. Product
2. Pricing
3. Promotion
4. Place
5. People
6. Physical Evidence
7. Process
Thank You

Prarthan Subbaiah N
Assistant Professor
Dept of Management Studies- BBA
RCASC

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