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The Nine Principles of Effective Communication4

The document outlines nine principles of effective communication proposed by Michael Osborn in 2009: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. It also discusses ethical considerations in communication, noting communicators should respect audiences, consider results, value truth, use information correctly, and avoid falsifying information.

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Galenn Barrion
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5K views

The Nine Principles of Effective Communication4

The document outlines nine principles of effective communication proposed by Michael Osborn in 2009: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. It also discusses ethical considerations in communication, noting communicators should respect audiences, consider results, value truth, use information correctly, and avoid falsifying information.

Uploaded by

Galenn Barrion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THE NINE PRINCIPLES

OF EFFECTIVE
COMMUNICATION
MICHAEL OSBORN (2009)

• Claims that
communication must
meet certain
standards for
effective
communication.
1. CLARITY
• Makes speech
understandable.

• Fuzzy language is
forbidden.
2. CONCRETENESS
• Reduces
misunderstandings.

• Supported by facts.
3. COURTESY
• Builds goodwill.

• Involve polite in
terms of approach
and manner of
addressing individual.
4. CORRECTNESS
•Glaring mistakes
in grammar.
5. CONSIDERATION
• Messages is geared
towards the
audience.
6. CREATIVITY
• Having the ability to
craft interesting
messages.
7. CONCISENESS
• Simplicity and
directness.
8. CULTURAL SENSITIVITY
• Emphasis on
empowering diverse
cultures, lifestyles,
and races.
9. CAPTIVATING
• Strive to make
messages interesting
to command more
attention and better
responses.
ETHICAL
CONSIDERATIONS IN
COMMUNICATION
ETHICS
• Branch of philosophy that focuses on issues
of right and wrong in human affairs.
ETHICAL COMMUNICATORS:
1. Respect Audience
ETHICAL COMMUNICATORS:

2. Consider the result


of communication.
ETHICAL COMMUNICATORS:

3. Value Truth
ETHICAL COMMUNICATORS:

4. Use information
correctly.
ETHICAL COMMUNICATORS:

5. Do not falsify
information

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