Content Writer

Portfolio
By [Your name] 202x
I’m [Your Name]

14 September 1997 Interest: Cats, binge-watching

Kemang, Jakarta Selatan Personality: Introverted, analytical
[email protected] Perks: Honest, committed
www.mywebsite.com Perils: Perfectionist, awkward

About Me

You’re a writer, sell yourself better than anyone who is not. Words are your weapon, so
avoid cliche jargons like “able to work under pressure” and “able to collaborate with
other team members” because they’re all overused.

Emphasize your strengths, embrace your weaknesses, point out your uniquenesses. Make
yourself stands out.
Resume Education
ABC University - Communications Major
(August 201x - July 201x)
Work experience Creating XX project as Project Lead
Involving in XX as Head of XX
XY Company - Content Strategist
Participating in XX as volunteer
(March 202x - Now)
- Conducting keyword research to guide content team

-
achieving xx% CTR
Leading on and off site optimization to increase xx%
Certifications
site traffic Google Analytics
YZ Company - Content Writer By Google
(November 202x - February 202x)
Issued Dec 202x, Expires Dec 202x
- Planning and executing blog initiatives to generate
xx organic traffic/month.
- Growing LinkedIn audience through writing
shareable articles by xx followers in xx months.
Skills
ZA Company - Article Writer Longform writing
(January 202x - October 202x) Basic HTML & CSS
-
Google Analytics
Producing xx articles/month to increase xx% site
traffic Wordpress CMS
- Conducting interviews and research to write
advertorial articles that generate xx traffic/month.
XY Company Content Strategist

JOB DESCRIPTIONS

XY Company Planning content strategy to gain traffic using various

channels and mediums, including
1. Owned channels: Email marketing, in-app
banners, push notifications, web articles
2. Social media: Facebook, Twitter, Instagram
3. Advertisements: TVC, Facebook ads, Press
releases, Google Ads:

Content Strategist
XY Company Content Strategist

Xxx Campaign

Challenge:

The growth of Instagram audience has been stuck, therefore we’d like
to gain 10% growth by executing xxx campaign that leverages xxx
moment.
How Solution:
Create
Perspective We develop a xxx that xxx. As content strategist, I’m responsible for xxx
and xxx.

Achievement:

History Of
Followers increase +xxx Save Rate +xxx%
Golden Ratio
Engagement Rate +xx% Saved Content +12%
XY Company Content Strategist

Xxx Campaign

Challenge:

After the seed funding, we’d like to increase the site traffic both using
organic search and paid marketing campaigns by xx% in xx months.

Solution:

We develop a xxx that xxx. As content strategist, I’m responsible for xxx
and xxx.

Achievement:

www.xycompany.com Traffic increase +xxx CTR xxx%

Bounce rate reduce xx% Ahrefs ranking +xx
XY Company Content Strategist

How
Xxx Event
Create
Perspective Challenge:
At 10 AM - 12 PM

To nurture the generated leads, we’d like to activate and educate the
audience about the benefits of our products through direct exposure to
gain xxx trials.

Solution:

We develop a xxx that xxx. As content strategist, I’m responsible for xxx
and xxx.

Achievement:

Attendance xxx+ Conversion rate xx%

www.xyevent.com Media partner xxx Event tenants xxx+
YZ Agency Content Writer

JOB DESCRIPTIONS

YZ Optimizing content in various formats to support digital

marketing initiatives based on client’s brief, including
1. Script for TikTok, Reels, and TVC
2. Social media content management

Agency
3. Blog articles

Content Writer
YZ Agency Content Writer

XXX Project
Client: FMCG Company

Challenge:

The RTD tea category is already crowded with prominent brands,

therefore we had to find a new way to inform xxx as the main value of
the product via social media.

Solution:

We develop a xxx that xxx. As content writer, I’m responsible for xxx and
xxx.

Achievement:
yourlinkhere.com
Social conversations +xxx Giveaway participants +xxx
Mentions +xx Featured in xxx media
YZ Agency Content Writer

XXX TikTok
Client: FMCG Company

Challenge:

As the emerging of TikTok as an alternative channel that drives

engagement, we’d like to tap xxx new audience in this channel by
leveraging xxx trend.

Solution:

We develop a xxx that xxx. As content writer, I’m responsible for xxx and
xxx.

Achievement:

Save Rate +xxx%

@FMCGcompany Followers increase +xxx
Engagement Rate +xx% Saved Content +12%
 YZ Agency Content Writer

360 Campaign
Client: FMCG Company

Challenge:

All Platform Engagement

First jobbers, the main target audience, were aware of the product but
didn’t know its taste and benefits. Hence, the 360 campaign aimed to

+xx.x%
get xx% trial consumption.

Solution:

We develop a xxx that xxx. As content writer, I’m responsible for xxx and
xxx.

Channels: Achievement:

New trials +xxx CTR xx%

Total impressions +xx Engagement rate xx%
ZA Company Content Writer

JOB DESCRIPTIONS

ZA Company Executing content plan that covers a variety of topics

especially in science and technology. The outputs are
1. Hard news articles
2. Tutorial & how-to articles
3. Social media captions

Article Writer
ZA Company Article Writer

SEO/Blog articles

Challenge:

Our blog was relatively new at that time, so we were tasked to

strategize the content pillars for blogs and to boost organic search by
xxx%.

My role:

As article writer, I’m responsible for xxx, xxx, and xxx.

Achievement:

Site traffic +xxx Bounce rate reduce xx%

Insert your article here On-site search +xxx% Ahrefs rank #xx
ZA Company Article Writer

XXX Traffic Growth

39
Challenge:
4
Our blogs only contributed xx% of monthly traffic, therefore we were
29
27 tasked to increase the site traffic using off and on-site optimizations to
4 gain xx% growth.
5
20 My role:
35
5 As article writer, I’m responsible for xxx, xxx, and xxx.
25 22

15 Achievement:

Site traffic +xxx Bounce rate reduce xx%

Q1 Q2 Q3 Q4 On-site search +xxx% Ahrefs rank #xx

Job Achievement
SEO Article Writer
● Raising Ahref rank from xxth to xxth and xx domain
rating to xx in xx months

Templates ●
●
●
Improving organic traffic by xx% in a quarter
Developing a company-wide SEO writing guideline
Optimizing website content, landing pages, and meta
description copy to reach xx% visit increase in xx months
Content Writer or Copywriter (General) ● Leading direct off-page optimization projects (link
building) to generate xx% visit increase in xx months
● Generating xx leads a month through content marketing
● Developing and executing SEO strategies to reduce xx%
such as quizzes, forms, ebooks, etc.
bounce rate
● Increasing cross-channel engagement rate by xx%
● Developing a company-wide content guideline
● Producing scripts and SEO-friendly captions in Youtube
activation initiatives
● Involving in website copywriting revamp process Social Media Content Writer
● Maintaining and editing article publications from xx
● Growing audience in Facebook, Twitter, and Instagram
contributors
● Planning and executing microcopies to get xx% CTR channels by xx% in xx months
● Increasing content reachability and engagement through
through in-app banners, push notifications, and email
marketing campaigns. ads and partnerships by xx% in xx quarter
● ● Developing a company-wide social media guideline
Implementing on-page and off-page optimization through
● Optimizing OKL network engagement to reach xx%
link building to increase xx% site traffic..
● Executing keyword research to promote web popularity audience growth
● Producing TikTok and Instagram Reels videos to achieve
through organic search from xx to xx in Alexa Indonesia
ranking. xx% engagement rate
Guidelines
This slide for video tutorial and color what you want choose
1. Make a copy of this slide to your drive
● Click file - make a copy - entire presentation
● Choose my drive - than places your file in drive
1. Edit and fill content for your portfolio
2. Here another some references for color, font, & aset
Style 1 (Netral) Style 2 (tech & Gradient)

color palette color palette

Typography Typography
#1 Poppins Bold, Normal #1 Century Gothic
#2 Lexend Bold, Normal, Extra light #2 Bebas Neue

Aset Aset
Iconography
How to Replace Image

1. Click Image
2. Double click - then click replace image
3. Choose image from your desktop
4. Done

How to Change color

(font - shape - background)

1. Click Background - next click

background color - choose color - done
2. Select font (click shift + drag all font) -
click “A” for choose color
3. Select font (click shift + drag all font) -
click “A” for choose color